luxury real estate personal and company branding: Marketing Luxury Real Estate: The Secret Software of the Nature of Colors - 06/03/12 01:22 PM
I spotted another exotic cloud orchid on my Saturday visit to Westerlay Orchids in Carpinteria. The one pictured above is a interesting mix of colors and to my eye it is beautiful. Others may consider it strange looking or unattractive. However Nature has a secret in this design to insure the plant's longevity.
Here is the secret to nature's software. Orchids are designed to survive by attracting the right insect or the right bird to pollinate it for its future offsprings. Every aspect of the design is calculated and accounted for. If a long billed bird is the intended pollinator … (5 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: The Luxury of Masdevallia Orchids - 06/02/12 10:56 AM
This beautiful orchid is known as a Masdevallia orchid or a cloud forest orchid. It is native to high altitude cloud forests, and it requires cool conditions and constant moisture. There are 500 types of these orchids with vibrant colors from bright yellow to oranges,as well as deep and vibrant reds. They are native to South American rain forests in Bolivia, Columbia and Equador. They are named for Jose Masdeval, a physician and botanist who introduced to the court of Charles II in Spain. (from Wiki)
Our orchid greenhouses are producing them, which is where we found these at Westerlay … (11 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: June Trivia, Facts and Youth Dip - 06/01/12 11:45 AM
The flower of the month is the rose, and it gave me the opportunity to feature another square from the festival of the street artists in Santa Barbara on Memorial Day weekend.
The month of June is known for the large number of weddings planned for the month. June was named according to some for "JUNO", the goddess of marriage, which is why some cultures consider it good luck to be married in June.
June is the month with the longest daylight hours in our Northern Hemisphere, and shortest daylight hours of the year in the Southern Hemishere. In the … (12 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Luxury Camouflage in Beverly Hills 2 - 05/31/12 02:38 PM
This photo is what Van Cleef Arpels deemed appropriate for their remodel on the corner Rodeo Drvie and Dayton Drive in Beverly Hills. Unlike Bulgari, Van Cleef Arpels' jewelry is classic in it luxury appeal. It is an old world French jewelry compnay, founded in 1906 on the venerable Place Vendome in Paris. it is brand known for its signature mystery settings where the prongs are concealed. Van Cleef & Arpels' customers have included the Duchess of Windsor, Grace Kelly and Elizabeth Taylor. Their remodel facade is subtle and understated like their mystery settings.
Last month we wrote a … (11 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate Tip: Are You Playing Chess or Checkers - 05/30/12 10:29 PM
Brand strategy for luxury real estate marketing professionals is all about achieving top- of-mind status. That takes superior, long-range, strategic thinking. But, what is at stake? The lion’s share of the business in your market place or a niche therein, that is what is at stake!
Who Needs Brand Strategy?
The only players who have a use for brand strategy are the ones who are bent on gaining or sustaining market leadership Incumbents or Challengers. Everyone else is fighting over the crumbs, doing the best they can. To seize or maintain the lion’s share you must think strategically.
Have … (14 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: MultiTasking Wordless Wednesday - 05/30/12 09:02 AM
This weekend at the street painters festival at the Santa Barbara Mission, we spoke to this artist on Day 2, and she was multitasking. This lovely free spirit was getting a tan while creating a work of art.
Here is the finished work. Wishing you all a delightful Wednesday, Cheers Ron & Alexandra
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luxury real estate personal and company branding: Luxury Real Estate Marketing: Maintaining Your Orbital Marketing Perspective - 05/29/12 06:51 AM
As a luxury real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing. Sometimes you need to step back from your practice to regain your “orbital marketing prospective”. It is only when you view your practice from a broader perspective that out-of-the-box thinking is possible.
Opportunities to out-think and out-market your competition abound. This weekend we noticed that not a single real estate firm or agent sponsored one of the most well-attended community events of the year in our town of Santa … (10 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: A Perfect Ending: Phase 3 - 05/28/12 02:36 PM
The crowds kept pourring in on this last day of the exhibit of the I Madonnari, (Italian for Street Artists). The majority of the works were completed. In some instances the perfectionists were still shading and adding definition to their work. The following is a tour of the great variety of artistry and inspiration that was part of the creative enegy at the Santa Barbara Mission today.
Tthe Ty Warner Sea Center is one of our favorites. We loved the perspective and the array of jellyfish.
This one is almost finished, and we felt we could fill in … (15 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Speechless Sunday/Childrens' Faces - 05/27/12 10:20 PM
Late this morning we headed to the Santa Barbara Mission to view the second day of work of the street artists. Work was still in progress, and we counted three tour buses that had come to view the Mission and enjoy the street art. Children's faces captured our attention. It was clear that the artists understood the artistry of portraiture.
The perspective is fun on this one, as the guy is filling in the surfoard the children are on, and he is right in the middle. We hope this one will be done when we arrive tomorrow.
Wishing you … (15 comments)
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luxury real estate personal and company branding: Luxury Real Estate Marketing: Speechless Sunday--Phoenix Mushroom - 05/27/12 09:10 AM
There is a guy at the Santa Barbara Farmers' Market who cultivates mushrooms of all types. The one pictured above is a Phoenix mushroom and as he described it "robust in flavor like portobello but more complex", I bought this one, and I am looking forward to eating it tomorrow.
Happy Speechless Sunday, everyone. Cheers, Ron & Alexandra
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Madonnari Street Artists Phase 1 - 05/26/12 11:11 AM
In one of our posts we mentioned the event of the I Madonnari, Italian for street painters at the Mission in Santa Barbara. We got there early, so that we could experience the event from the very beginning. Many of the artists had already started and had completed a section.
Others were still marking off their grids and had begun to sketch their ideas. Teamwork reigned supreme everywhere you looked,
We are looking forward to seeing the completed works. By Monday, everyone will have their work finished. We will be returning to see the progress as it evolves.
… (7 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: The Luxury of Strawberries Plants - 05/26/12 07:11 AM
This beautiful strawberry plant is a great addition to a patio garden. Strawberries grow well in our Mediterranean climate, and it we have them here in Santa Barbara year round as they originate from the tri counties, Santa Barbara, Ventura and San Luis Obispo county.
Happy Saturday, Cheers Ron & Alexandra
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Hillside Heather in Santa Barbara - 05/25/12 01:47 PM
This lovely heater known as Italian heather is also known as Mediterranean heather. It is a plant of many names, aka Darley Heath. The botanists make the distinction that although it is in the heath family, it has heather habits, which means that it is an evergreen shrub or groundcover. It has a bushy shape with hundreds of bell shaped flowers. It is does well in full sun and in a well-drained soil. For those of you who are gardeners, this plants does well in zones 6-9. Happy Gardening.
Happy Friday, Cheers, Ron & Alexandra
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Happy Memorial Day from Santa Barbara - 05/25/12 11:06 AM
Memorial Day is a United States federal holiday observed on the last Monday of May. It was formerly known as Decoration Day, and it is honors US men and women who died in the military Service. The first Memorial Day was celebrated to honor Union soldiers of the American Civil War, it was expanded after World War 1. It is important to take a moment and reflect on all those who gave their lives for the freedom we enjoy.
If you happen to find yourself in Santa Barbara, here is an annual event that is fun and benefits children in … (4 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: A Flower is a Perfect Brand - 05/24/12 11:58 AM
Flowers are fascinating. We never tire of looking at them: they have texture, color and within the colors gradients. Nature has given each flower its own survival strategy in attracting birds, butterflies and insects for pollination as well as their shape, their color and their preference of soil and sun. A flower is a well crafted brand, uniquely perfect and a stand out among others of its species. It is programmed for success by virtue of its nature.
What flower appeals to you most? And why?
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luxury real estate personal and company branding: Marketing Luxury Real Estate: The Luxury of Simple Pleasures - 05/23/12 08:20 AM
One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose home sold in the mid price range.,our clients are concerned that they may come accross as too pretentions or aloof. Inherent in that concern is a misconception of the meaning of luxury, because it is often associated with elitism and conspicuous consumption, whereas we firmly believe that this is a limited perspective because there is luxury in simple pleasures, for example, … (16 comments)
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luxury real estate personal and company branding: Luxury Real Estate Marketing Tip: A Great Housewarming & Closing Gift - 05/22/12 11:04 AM
As luxury real estate marketing professional, it is a great idea to keep a list for closing and housewarming gifts. Our criteria for gifts of this nature are gifts that create a buzz and get people talking about you in a positive light. We spotted these pineapple plants at our local Trader Joe’s.
This beautiful plant has throughout the history of the American continents symbolized a warm welcome and hospitality. In his writings Christopher Columbus described landing on the Caribbean island of Guadalupe where he and his sailors were served pineapple.
In Colonial America, the pineapple expressed the warmest … (16 comments)
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luxury real estate personal and company branding: Luxury Real Estate Marketing Tip: It's Time to Spend More Time in the Real World - Part 2 - 05/21/12 06:38 AM
Dennis Hanlon, Park City Utah
Professional networking on Facebook and other social media platforms can contribute to your success as a luxury real estate marking professional. But, participation in these venues simply does not replace in-person face time and consistently staying in touch with your colleagues in meaningful ways. We think it’s time to spend more time in the real world.
One of the best examples of professional networking in luxury real estate is the Western Mountain Resort Alliance (WMRA) that was spearheaded by Dennis Hanlon, a visionary broker in Park City Deer Valley, Utah, in 1996. Dennis, who … (13 comments)
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Bearded Iris/Speechless Sunday - 05/20/12 01:16 PM
The magnificent combination of colors in this photo of a bearded iris caught our attention as we stopped by one of our favorite flower growers at the Santa Barbara Farmers' Market. The wow of Natures colors continues to inspire our lives.
Happy Sunday, Cheers Ron & Alexandra
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luxury real estate personal and company branding: Marketing Luxury Real Estate: Squash Artistry in Santa Barbara - 05/19/12 10:48 AM
Summer is definitely approaching, and squash of all types are appearing on many tables at the Farmers' Market, this beautiful Saturday morning. The Peacock family outdid themselves with their artistic displays of squash varieties. The rounded ones look like happy yellow machine gears.
Wishing you all a delightful Saturday, Cheers, Ron & Alexandra
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