luxury real estate websites: Marketing Luxury Real Estate: The Joy of Discovery Something Old - 07/20/12 08:07 AM
 
This huge tree (Moreton Bay Fig) took our breath away as we were walking back to the lot where our car was parked.  It takes up a whole block, and the City of Santa Barbara has created a small elegant fence around it. It  continues to thrive in its obscure location  on a stretch of Montecito Street, a block away from the main railroad station.
This section of  Montecito Street runs parallel to the freeway.  We both wondered whether this tree graced the entrance of a beautiful home at one time.  Now it delights all those who love to discover … (14 comments)

luxury real estate websites: Marketing Luxury Real Estate: A Touch of Fabio--Late on Wordless Wed! - 07/19/12 10:14 AM

Last night as we were walking out of one of our favorite seafood eateries, Fish Enterprise, in Santa Barbara, our skies were magnificent and our weather was tropical.  Hurricane Fabio's remnants (a tropical cyclone) is moving up our coast from Mexico.  As a result we have have had sudden showers, tropical winds, and more humidity than we normally get. 
Cheers, Ron & Alexandra
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luxury real estate websites: Luxury Real Estate Marketing: Happy As A Clam/Wordless Wednesday - 07/18/12 07:24 AM

On a small stretch of sand in Carpinteria, I saw this clam.  Is he happy as a clam, I don't know.  Do you?
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luxury real estate websites: Luxury Real Estate Marketing: Guarding the Moat/Speechless Sunday - 07/15/12 03:39 PM

We took a walk on the beach in Carpinteria this afternoon.  These kds had dug a moat that was being refilled by the tide.  What we loved was their adorable apricot poodle garding the moat!  Happy Sunday, Cheers Ron & Alexandra
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luxury real estate websites: Marketing Luxury Real Estate: The Ruling Stones, Yes, They Roll Also! - 07/14/12 11:43 AM

Today the Santa Barbara Farmers Market was resplendent with the colors, and the air was perfumed with the smell of ripe peaches,nectarines, plums and pluots.  The photo above is of "Fancy Lady Peaches".  When you cut into one, the fruit inside has a red starburst.

These are Glacier White nectarines.  They are very sweet and fragrant and beautiful to look at.

These are pluots, they come in a variety of colors, dappled green, yellows, purples and reds.  Pluots are also knows as plumcots (word originated by Luther Burbank) or apriplums, They have existed for hundreds of years in … (10 comments)

luxury real estate websites: Marketing Luxury Real Estate: The Luxury of Summer Tomatoes: A Recipe - 07/14/12 06:53 AM

On Saturdays prior to going to the Farmers Market in Santa Barbara, we plan to try out a new recipe.  Last week the Wall Street Journal featured chef Johnny Monnis. Mr. Monnis is known for his two restaurants in Washington DC, Korni and Little Serow, both known for elevated Thai and Greek Cuisine. 
His description of the combination of the ingredients is enticing, "Dripping with sweet juices, ripe summer tomatoes are pure ambrosia. Toss them with sugary peaches, sweet corn, salty feta and slivered red onion, and you have a combination that's almost too good to be believed. A … (7 comments)

luxury real estate websites: Marketing Luxury Real Estate:Car Locator Santa Barbara Style - 07/10/12 01:11 PM

While running a multitude of errands today in Santa Barbara , I noticed this innovative way to locate one's vehicle in a crowded parking lot.  This lady was very creative.  She has a very tall California poppy bouquet as her car, which helps her find her car at all times, even above SUV's. 
HAPPY TUESDAY, CHEERS, RON & ALEXANDRA
… (12 comments)

luxury real estate websites: A Luxury Moment: Happy Hour in Santa Barbara - 07/06/12 04:40 PM

What better day than on a Friday evening to check out after a truncated week with a holiday?  Here is where we went last evening.  The Fish Enterprise in Santa Barbara has one of the best happy hours in Santa Barbara.  They have a great selection of draught beers, wines and several special appetizers.  As far as we are concerned, they make the best spicy calimaries with fried strips of jalepenos.  The atmosphere is lively.  Last night we shared a table with another couple we just met.  We had a great conversation and shared lots of laughs.
Wishing you all … (14 comments)

luxury real estate websites: HAPPY BIRTHDAY AMERICA - 07/04/12 09:58 AM
 

“We must be free not because we claim freedom, but because we practice it.”William Faulkner
 
We want to wish all of you a wonderful 4th of July.
Enjoy the day, Cheers! Ron & Alexandra
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luxury real estate websites: Luxury Real Estate Marketing: All Choked Up? Speechless Sunday - 07/01/12 08:08 AM

The Farmers' Market never ceases to amaze us in the variety of things displayed on the farmers' tables in Santa Barbara.  Can you guess what plant this?  That long bit of leaf  is your clue...It is an artichoke that was not cut for eating, it was left on the plant to continue its cycle and bloom.  By the way, artichokes are still in season here!
Wishing you a wonderful Sunday, Cheers Ron & Alexandra
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luxury real estate websites: Adventures at the World's Safest Beach...Outer Space Messages? - 06/30/12 10:42 PM

Carpinteria, a small coastal town a few miles south of Santa Barbara is reknown for its avocadoes and having the world's safest beach.  Early morning tide is a wonderful time to visit, because you see all types of interesting things written in the sand

Here is one of them, and we kept finding different varieties of these patterns....were the aliens out leaving us messages?

Can you figure out who did this, and did they come by sea?

Now this message in the sand looks important, or was the alien doodling? He/She must have been hovering! What is … (9 comments)

luxury real estate websites: Luxury Real Estate Marketing: The Faces of Sunflowers : Santa Barbara - 06/30/12 11:55 AM

What we love about living in Santa Barbara is that 6 days a week there is a Farmers' Market somewhere in town.  We also love our flower growers who are a dedicated bunch (smile).  They are always surprising us with new varietals of plants and blooms.  Most of the flower stock is flown in from Holland because many of our greenhouse and field owners are of Dutch descent and they feel that Holland has the best when it comes to floral stock.

As we were walking around, we were astounded by the many varieties of sunflowers that were being … (11 comments)

luxury real estate websites: Marketing Luxury Real Estate: Leaving Clawprints in the Sand - 06/24/12 08:35 PM

After visiting the Atlantic Coast, we woke up early (late by EST time), and headed to our beach first thing this morning.  We were fascinated by all types of crab tracks that are created by various species.  This one created a chain like print which is very beautiful and symmetrical.  He/She was definitely on a mission this Sunday as he/she made his/her way up to higher ground. It reminded me of the White Rabbit in Alice in Wonderland, "I am late, late, for a very important date!"
Wishing you all a wonderful week ahead.  Cheers, Ron & Alexandra
 
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luxury real estate websites: Marketing Luxury Real Estate: Butterfly Luxuriating Speechless Sunday - 06/24/12 10:29 AM

As we were walking out of our room in Virginia heading out to dinner, I spotted this butterfly.  I crept up slowly to take this picture, with his folded wings.  Then this lovely creature flew to another flower and spread his beautiful wings.  He/she stayed there for a few minutes, and I took quite a few shots. 

This one is my favorite, and Ron and I marveled at the amazing color combination of  pale yellow and black and white markings resplendent in a feld of bright pnk flowers.  It looked so perfect.
Happy Sunday, Cheers Ron & Alexandra
… (16 comments)

luxury real estate websites: Marketing Luxury Real Estate: Divorce over an Eggplant - 06/23/12 05:03 AM
This picture taken at the Santa Barbara Farmers' Market last Saturday is of the Chinese variety of eggplant.  China is one of the largest producers in the world of eggplant.  It is a staple vegetable in many cultures, especially in the Middle East.    
There are many recipes for eggplant, and having lived in Lebanon as a child, I was delighted by all the vavarious tastes.  The eggplant is also loved by the European Mediterranean countries.  Legend has it that in many of the Arab countries and tribes, a husband can divorce his wife, if she utter's the words, I … (17 comments)

luxury real estate websites: Marketing Luxury Real Estate: Marketing The Smile/ A Perfect Photo Op - 06/21/12 07:16 PM
 
As were touring our clients' market place, they stopped by this building in the Virginia Chesapeake Area, and said that this was a perfect photo op for us.  Check out the brilliant way the columns were built.  What a wonderful way to tell everyone what you do, and bring a smile to someone's face.
HAPPY FRIDAY, CHEERS, RON & ALEXANDRA
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luxury real estate websites: Luxury Real Estate Marketing Tip: What is your "VA" (Value Added)?l - 06/21/12 05:47 AM

As you approach the realm of market leadership the difference between good and great service in the field of marketing luxury real estate cannot be measured by the degree of competency and integrity. The fundamentals of successfully engineering real estate transactions are the same; you cannot get away with incompetence and lack of integrity for very long.  So how do you differentiate yourself from your closest competitors if market leadership is your quest? 
The answer is the value that you add.  Added value is the extra service that you offer that your competitors do not include in their winning formula.  … (13 comments)

luxury real estate websites: Marketing Luxury Real Estate: The Virtues of Opal Basil/Wordless Wed - 06/20/12 06:46 PM

The wonderful world of basil has over 150 species.  Opal basil, pictured above, was an American selections winner, because of its distinct savory (clove and ginger) , and the gorgeous color that does not fade.  Basil is well known for its antibacterial and digestive properties.
Ron and I love making pesto, and this basil is as suitable as its sweet basil cousin.  Recently instead of using pine nuts (the traditional recipe), we opted for pistachios.  It was heavenly, and we think we prefer it to pine nuts.  It is also being considered as a potential source of red pigments in … (7 comments)

luxury real estate websites: Luxury Real Estate Marketing Tip: We Cannot Wait to Spoil You - 06/19/12 07:51 PM

In our travels to Connecticut to work with one of our clients we stayed at a charming Bed & Breakfast Inn.  Before we arrived we received a welcome letter that said, “We cannot wait to spoil you”. And, indeed we were spoiled in so many ways!  Let this be your mantra for providing extraordinary service with exceptional care as a luxury real estate marketing professional.  
One of the many ways in which we were spoiled was a plateful of little “mid-night snacks” that awaited us when we returned to our room at night, with a personal note. The first night … (17 comments)

luxury real estate websites: Marketing luxury Real Estate: Dancing Red Onions Speechless Sunday! - 06/17/12 10:14 PM

One of our favorite farmers is always delighed to see everyone.  She and her daughter greet everyone like family, and they have a tiny table in front of their truck.  This week besides the variety of beautiful green beans, they had these magnificent onions.  We particularly liked how they grouped them in threes...  They looked like they were dancing. 
I could not end the day without sharing these with you.  Wishing you all a delightful week.  Alexandra
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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

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