Larry Easto's (larry_easto) Blog

What have you learned from your experience that will help you and other people like you? Learning From Experience   Although I haven't done it in a while, I really enjoy conducting live training sessions. To me, there are few educational events that are as energizing and exciting as a group of ad...

Today's excerpt from How To Achieve Better Marketing Results...Sooner focuses on a current assessment, which is the starting point for building on past achievements. Your Current Assessment A realistic assessment of your current situation is a critical planning component. It helps you identify fa...

What's the difference between working with clients who are buying or selling their family home and those who are selling an investment property or commercial asset? Episode 5 of The Agents on the W Network (available in Canada only) on Monday night, featured a return appearance by Katriena Dean t...

Three responses to a long-time unoccupied house. On Saturday night we had dinner with with our next-door neighbors. Apart from exchanging brief greetings and comments with them, this was the first time that we'd had a longer conversations with them since before Christmas. Winter's like that...we ...

I am delighted to announce that my latest e-book is now finished and available online. This e-book is intended to help you do exactly what its title promises: How To Achieve Better Marketing Results...Sooner. My hope is that the e-book will help each individual user generate at least one new clie...

Online comfort for a terrible outcome. Yesterday I wrote about how distant crises can influence our actions locally. After posting that entry, I heard a news report that there had been arrests made in a missing child case. The Disappearance Of A Child Six weeks ago yesterday, Tori Stafford, an 8-...

Global issues have become important factors in understanding clients' needs. Cultural Diversity Toronto is one of the world's most diverse cities. About 49% of the population was born outside of Canada. According to the city's official website, it is "...home to virtually all of the world's cultu...

Although knowledge is an essential success factor, too much knowledge might not be a good thing. The Agents...Episode 4 Monday night, another episode of The Agents on the W Network, available in Canada only. In last night's episode, the 'pro agent' was Katriena Dean, a veteran who prided herself ...

What impact are social media such as Twitter, FaceBook and LinkedIn having on traditional face-to-face networking? Schmoozing And Making Nice Now that my work is exclusively online, I no longer 'do lunch', 'grab a coffee', or attend 'networking events'. And to be perfectly honest, I really don't ...

In response to yesterday's post about exclusive benefits , Evelyn Johnston asked: “...are you helping to build a site, like from scratch, or help write the content to put in an already built site?” Her second option accurately describes my offer of assistance...I will help you prepare content for...