Larry Easto's (larry_easto) Blog

Back in the days BC...Before Computers...paper was the lifeblood of offices, regardless of the nature of the business. Those of us who maintained offices had never even heard of the term “paperless office”. What a great concept. Unfortunately computers seem to have generated more paper rather tha...

Almost 2 months ago to the day, I wrote about 5 Reasons For Firing A Client. I recently came across a similar blog entitled 5 Clients to Dump Now (and how to do it) Although the details may not specifically apply to commission sales, the principles certainly do. By way of summary, here are 5 kind...

Last week I wrote several posts about success and achieving your goals. As Brian Madigan  pointed out “...the series of posts you are writing now, are easily going to fit together as a very good book “ True enough..but I have several editing projects to look after first. Sooner or later, these......

If you don’t know who you’re doing business with...how can you ever attract more clients like them? Knowing your clients means knowing how they live & breath, what they love to watch on TV and what problems they have. Can you describe or identify your client? Do you know who you are trying to att...

In today's information age, we suffer from an embarrassment of riches. There is so much information available in both electronic and hard copy format about what to do...and how to do it better...in virtually any field or endeavor. There so much information from so many different sources that we r...

Once again a comment in response to one of my blog posts has been the catalyst for another blog post. In his comment responding to my post about visualization   Rajeev Narula  wrote: “I want to hear about Law of Attraction too...” Since I come across the idea from time to time, I decided to learn...

Note: this post is an excerpt from one of my current editing projects. The author has given me permission to use this item.   In The E-myth Revisited, Michael Gerber introduces the concept of the fatal assumption: “The fatal assumption is that if you understand the technical work of a business, y...

We all need to dream big. Turning our big dreams into reality requires setting goals that are based on our dreams. Then we must follow a path that will lead us to these goals. One Step At A Time Climbing a mountain by staring up at the top of it makes the task of achieving that goal appear overwh...

Desmond Brown, a former journalist, is now a Toronto real estate agent. When discussing what really interested individuals, Desmond would suggest that they notice what page they are drawn to when reading the newspaper. He believes that most people first read what really interests them. I believe ...

The outcomes that we want don't happen by just reacting to what’s going on around us and letting people tell us what we have to do. We have to visualize everyday. If we can't visualize what we want to achieve, we can't make it happen. We must be very clear about the results we want to achieve. If...