Larry Easto's (larry_easto) Blog

What is the best business success factor for you? On my website I identify more than 50 items that in one way or another will help you succeed in business. Which of these items is right for you? The answer is easy...the right success factor for you is the one that will best help you achieve the r...

How to create a business plan for success based on your marketing plan. In the simplest of terms, a marketing plan outlines two things: the results you would like your business to achieve how you will go about achieving these results Similarly, a business plan also addresses two factors: the reso...

In my post about Do it Yourself Advertising , Pam McInnes  responded: “...I totally agree that if agents don't possess the talent to write effective advertising copy they should hire a coach to learn, I can't agree that we should hire someone to do the job for us... “So I'm with you 150% about hi...

At long last, things have returned to what might pass for normal. About three weeks ago...January 28 to be exact...I flew from a freezing cold Toronto to sunny and hot Liberia, Costa Rica. As I recall the temperature difference was about 42 degrees Celsius. This was the first stage of a journey t...

Owners Trying To Save Money By listing their properties as 'for sale by owner' (FSBO) the owners are usually hoping to save money on the sale of their houses. In their own minds, they see themselves as enjoying the same ultimate outcome...the successful sale of their properties...as they think th...

Salesmanship is about helping clients ultimately make the buying decision that you would like them to make This means that your advertising...whether in print or electronic format...should help clients make the the decision you would like. These considerations lead to the first two of your 10 ste...

Although I know it's not good form to start a written message with an apology...it seems appropriate to start this post with one. I apologize for using the term 'salesmanship', especially when so many female sales representatives read my blog. Even though I would prefer to use a more inclusive te...