Real estate blog entries tagged with achievement resume by Larry Easto (Real Estate Marketing Link)

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Home : Blogs : Larry Easto : Larry Easto's Blog : Tag "achievement resume"

achievement resume: How Your Achievement Resume Benefits Clients - 11/30/11 07:24 AM

Once again an expert has missed the point.
This time around a 'marketing strategy expert' blogged about marketing professional services and offered the suggestion that it's better to sell smarts not service.
Close...but no cigar.
Smart Is Good
No question: I value smarts as much as the author.
Given the choice between two comparable service professionals, I will probably hire the one I believe to be the smarter of the two.
However, I will not make the decision simply because one person appears smarter than the other. Hopefully the smarter person can and will help me more than the one who … (3 comments)

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