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client pipeline: How Is Your Client Pipeline Flowing? - 08/12/09 07:49 AM
A client pipeline ensures a continuous flow of new business.
Your Client Pipeline
Your client pipeline is the marketing equivalent of an oil pipeline.
Like an oil pipeline, it directs the flow of something valuable...your clients.
As it continues its journey through the pipeline, oil changes little in nature. The pipeline is simply a method of transporting oil from point A to point B.
However as people pass through your client pipeline, they receive the benefit of your services.
When they enter the pipeline, they are probably strangers...who become clients whose needs and wants you satisfy.
At the end of … (3 comments)
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client pipeline: Niche Markets From A to Z - 07/14/09 06:08 AM
In challenging economic conditions, it is usually tempting to pursue a different niche market.
In many cases, there could be sound business reasons for adding a new niche to your existing market or markets.
Whether changing niche markets or adding a new niche, the same considerations of selecting your original niche or niches apply.
Should you decide to pursue a new niche, instead of looking at criteria such as location or type of home, why not consider the specific interests of your clients?
As a starting point, here is a list of niche markets from A to Z.
Obviously … (21 comments)
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client pipeline: How Is Your Client Pipeline Flowing? - 03/11/09 06:12 AM
A client pipeline ensures a continuous flow of new business.
Your Client Pipeline
Your client pipeline is the marketing equivalent of an oil pipeline.
Like an oil pipeline, it directs the flow of something valuable...your clients.
As it continues its journey through the pipeline, oil changes little in nature. The pipeline is simply a method of transporting oil from point A to point B.
However as people pass through your client pipeline, they receive the benefit of your services.
When they enter the pipeline, they are probably strangers...who become clients whose needs and wants you satisfy.
At the end of … (1 comments)
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Larry Easto
Toronto,
ON
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