Real estate blog entries tagged with direct mail by Larry Easto (Real Estate Marketing Link)

Channels
Consumer
Professional
States
USA
- AL
- AK
- AZ
- AR
- CA
- CO
- CT
- DE
- DC
- FL
- GA
- HI
- ID
- IL
- IN
- IA
- KS
- KY
- LA
- ME
- MD
- MA
- MI
- MN
- MS
- MO
- MT
- NE
- NV
- NH
- NJ
- NM
- NY
- NC
- ND
- OH
- OK
- OR
- PA
- RI
- SC
- SD
- TN
- TX
- VI
- UT
- VT
- VA
- WA
- WV
- WI
- WY
Canada
- AB
- BC
- MB
- NB
- NL
- NT
- NS
- NU
- ON
- PE
- QC
- SK
- YN

Home : Blogs : Larry Easto : Larry Easto's Blog : Tag "direct mail"

direct mail: Want to be a Good (NOT Average) Agent? ... Send Direct Mail To New Homeowners - 11/23/11 07:55 AM

From personal experience, it seems to me that the average real estate agent closes individual client files about the same time as the transaction closes.
Average Agents/Good Agents
That's probably because average real estate agents are more interested in selling than they are in marketing. Or as a broker once told me 'most agents are interested in the next transaction than they are in the next 200'.
It also seems to me that good real estate agents undertake some form of follow-up after individual transactions have closed. At the very least they will send some form of direct mailing to new … (7 comments)

direct mail: Is Marketing An Art...Or is It A Science? - 08/05/09 06:50 AM

Marketing Is An Art
Some days I think that marketing is an art.
When I think this way, it's because marketing is about applying strategies such as prospecting, advertising or networking to promote our businesses.
Because we are all different and unique as individuals, we apply these strategies differently.
When we do cold-calling we are likely to say different things in different ways and generate different results.
Similarly, when we advertise our services, we use different words to promote our uniqueness.
The same considerations apply to networking...we normally interact differently with different people.
From this perspective, marketing is similar to … (3 comments)

Related Links:

Larry Easto

Toronto, ON

More about me…

Real Estate Marketing Link

Email Me

Listings

Links

Archives

Find ON real estate agents and Toronto real estate on ActiveRain.

Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.