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internet marketing: Print Advertising Has Passed Its 'Best Before' Date - 01/29/09 05:34 AM
his comment in response to yesterday's blog, Heath Coker advised that Century 21 had stopped its television advertising, switching to on line ads instead.
An illustration of how a major real estate company is changing its marketing practices, it's a good example for individual agents to follow.
Print adverting is one marketing practices that every agent should review for it's cost effectiveness.
Certainly in their prime, newspapers, magazines and catalogs have been effective marketing tools for real estate agents.
But like bread that’s gone stale, their time has past. Here are 5 reasons to stop using print advertising.
1. Referral marketing … (14 comments)

 
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Larry Easto

Toronto, ON

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