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keeping in touch: Keeping In Touch With Your Clients & Network Contacts - 12/08/09 05:23 AM
The key to developing and maintaining a successful referral program is knowing how to maintain a relationship with people who can make referrals to you.
This presence will facilitate repeat business and referrals from satisfied clients.
How To Maintain A Relationship With Clients
Knowing how and when to keep in touch can be challenging.
By keeping in touch too frequently, you risk annoying your contacts and having your message lost in the advertising clutter.
On the other hand, not keeping in touch frequently enough makes it difficult to maintain a sufficiently strong presence to generate referrals.
A knowledge of your clients will help … (7 comments)
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keeping in touch: How To Generate Referrals - 12/08/09 05:21 AM
For purposes of continuing to grow your business, no single marketing approach is as effective as generating referrals.
Benefits of Referrals
As you are no doubt aware, referrals offer very significant benefits, which include:
Pre-qualifed leads contacts will pre-qualify leads before making referrals non-qualified prospects are usually screened out. Believable endorsements more objective than paid advertising and promotional material Easily generated often all that is necessary is to make the appropriate request and contacts will make high potential Low or no cost to generate Regardless of what prospecting approaches you use...advertising, cold-calling, direct mail, website or anything else...remember to include provision … (4 comments)
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keeping in touch: 8 Promotional Ideas That Help Connect You With Others - 11/24/09 05:19 AM
Connecting with others is one of the most effective ways to attract new business.
Adverting that promotes you helps you distinguish yourself from the competition. It also helps prospective clients learn how you can help them.
Promotion that connects with other people is not all about you...it is about your connection with your community.
Here are 8 promotional ideas that help connect you with others.
1) Acknowledge The Achievements Of Others
These people will remember your recognizing their achievements..and be more likely to reciprocate with referrals. Also you demonstrate your connection with other successful people...which reflects positively back on you.
… (11 comments)
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keeping in touch: The Time Is Right To Reconnect With Clients & Contacts - 08/18/09 06:20 AM
Regardless of what techniques you use to keeping touch with clients, contacts and other folks, the time is now right to reconnect with those people you know...but may have ignored during the recession.
Many authorities are telling us that the worst of the recession has now past...and that there are positive signs of better time ahead.
Why not connect your own enthusiasm and optimism with the positive signs of better times?
What better time to reconnect?
With signs of an improving economy many prospective clients are starting to think about buying or selling.
Why not start the winning newsletter that you … (5 comments)
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keeping in touch: Are Newsletters Still Important? - 07/28/09 07:07 AM
Some time ago, I posed the question: Do newsletters help you attract new business?
The response was great...and also very helpful.
So I decided to ask it again, this time to help me decide if I should consider developing my own newsletter.
Keeping In Touch
Has the growth of blogging and social media, such as Twitter and Facebook reduced the use ...and usefulness of newsletters?
In the past, newsletters have been ideal ways to keep in touch with clients and contacts...but at intervals ranging from monthly to annually.
In today's instant world, I wonder how effective newsletters...as less frequent communications...can … (8 comments)
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keeping in touch: Are Newsletters Still Important? - 03/12/09 06:08 AM
Do newsletters help you attract new business?
There's no doubt that the benefits of online advertising have reduced the overall importance of advertising listings in print media.
But what about newsletters?
Has the growth of blogging and social media, such as Twitter and Facebook reduced the use ...and usefulness of newsletters?
Keeping In Touch
In the past, newsletters have been ideal ways to keep in touch with clients and contacts...but at intervals ranging from monthly to annually.
In today's instant world, I wonder how effective newsletters...as less frequent communications...can be.
Certainly from marketing perspective, newsletters can help get your message out...but … (7 comments)
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Larry Easto
Toronto,
ON
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