marketing professional services: How Your Achievement Resume Benefits Clients - 11/30/11 07:24 AM
Once again an expert has missed the point.
This time around a 'marketing strategy expert' blogged about marketing professional services and offered the suggestion that it's better to sell smarts not service.
Close...but no cigar.
Smart Is Good
No question: I value smarts as much as the author.
Given the choice between two comparable service professionals, I will probably hire the one I believe to be the smarter of the two.
However, I will not make the decision simply because one person appears smarter than the other. Hopefully the smarter person can and will help me more than the one who … (3 comments)
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marketing professional services: Value Added Real Estate Services Yield Great Payoffs - 11/08/11 06:30 AM
In my most recent post, I advised that the next post would tell you what form my future blog posts would take.
Instead of telling you, I decided to show you.
As much as possible, future posts will be much like this one...definitely less than 500 words. (This post is 449 words)
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Once upon a time ... only 4 short decades ago ... marketing professional services was fairly straight forward.
All we had to do was to meet lots of people and make a positive enough impression that … (3 comments)
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