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networking: Essential Business Networking Techniques - 10/20/09 05:20 AM
For some time now, I have been wanting to write a post about networking.
It is after all the driving force behind referrals.
Networking Is More Than Doing Lunch
The problem has not been my lack of knowledge of the subject...networking is something that I have always done intuitively.
In fact that is part of the problem. How do you go about explaining or even discussing something that is so much a part of you as breathing?
Not coincidentally, this is the second time that I have been stymied when wanting to write about networking.
The first time was when McGraw … (5 comments)
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networking: Is Marketing An Art...Or is It A Science? - 08/05/09 06:50 AM
Marketing Is An Art
Some days I think that marketing is an art.
When I think this way, it's because marketing is about applying strategies such as prospecting, advertising or networking to promote our businesses.
Because we are all different and unique as individuals, we apply these strategies differently.
When we do cold-calling we are likely to say different things in different ways and generate different results.
Similarly, when we advertise our services, we use different words to promote our uniqueness.
The same considerations apply to networking...we normally interact differently with different people.
From this perspective, marketing is similar to … (3 comments)
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networking: The Hi 5 of Effective Networking - 07/20/09 06:26 AM
Before offering another list of tips to help with your marketing, I'd like to thank you very much for the response to my post about connecting with new niche markets.
In every way, it was a record-breaker: readers, comments and visits to my website.
Both in quantity and quality...it was all good. Thank you ...I appreciate your feedback and comments.
What started a stand-alone blog post listing niche markets A-Z has now become a series of 3 posts (so far) all intended to help you generate new business.
Since many of the ways of connecting with niche markets involve networking...either on … (5 comments)
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networking: Niche Markets From A to Z - 07/14/09 06:08 AM
In challenging economic conditions, it is usually tempting to pursue a different niche market.
In many cases, there could be sound business reasons for adding a new niche to your existing market or markets.
Whether changing niche markets or adding a new niche, the same considerations of selecting your original niche or niches apply.
Should you decide to pursue a new niche, instead of looking at criteria such as location or type of home, why not consider the specific interests of your clients?
As a starting point, here is a list of niche markets from A to Z.
Obviously … (21 comments)
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networking: Balancing Traditional In-Personal Networking & Networking Electronically - 05/15/09 06:55 AM
What impact are social media such as Twitter, FaceBook and LinkedIn having on traditional face-to-face networking?
Schmoozing And Making Nice
Now that my work is exclusively online, I no longer 'do lunch', 'grab a coffee', or attend 'networking events'.
And to be perfectly honest, I really don't miss these elements of networking.
When I look back at my days of actively networking live and in-person, I absolutely shudder at the amount of time and energy that was devoted to...and in most cases, wasted... schmoozing and making nice.
Certainly I recognize the value of networking as a business growth strategy...but it is … (2 comments)
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networking: Twitter As A Networking Tool...Even Locally - 04/11/09 07:20 AM
Twitter can help attract visitos to your site...but content is king.
Networking Is About Business Development
From the time, I started my first business, I have recognized the importance of networking as a business development tool.
To me, networking...now known as social networking...is about more than simply promoting or marketing a business.
It is about developing the business...in every sense of the word.
Not coincidentally, my 4th book was Networking Is More Than Doing Lunch, published by McGraw Hill 10 years ago. (Now out print, this book is now scheduled for an update and conversion to e-book format...as soon as … (3 comments)
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networking: As Trusted Advisors, Real Estate Agents Are Great Connectors - 02/08/09 07:55 AM
As a real estate agent you have a unique advantage over most other providers of professional services.
With the ability to gather more useful information, you can satisfy clients better and attract more new business.
Your Unique Advantage
Once recognized and effectively used, this advantage can expedite your development as a trusted advisor...and help you attract more new business.
Unlike professionals like lawyers, accountants and financial advisors who work mostly in their offices...your workplace is the community that you serve.
When clients need legal advice they go to their lawyers' or attorneys' offices. When we need financial advice we go … (1 comments)
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networking: How Agents Succeed In Real Estate - 02/03/09 06:02 AM
The following material originally appeared in the April '08 edition of Real Estate Marketing,a magazine for the Canadian Real Estate industry.
I am reproducing the article because I believe it is as relevant today as it was last April and offers helpful information to all agents in all markets.
Larry Easto
I believe that if you want to know what makes people successful, the best way to find out is to ask them.
So when a broker asked what makes real estate agents successful, I suggested that we ask them.
This comment led to my interviewing 74 high producing real estate agents … (4 comments)
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networking: Marketing Includes 'Casting Your Bread Upon The Water' - 01/30/09 06:54 AM
Yesterday's blog suggested that print advertising is out of date.
Happily, the people who left comments agreed...thank you...I appreciate hearing your thoughts.
I actually wrote the blog in September for another purpose but never used it. For some reason I decided to use it yesterday.
A Big Glossy Magazine
Yesterday's mail included a very big and glossy magazine.
Given the topic of the blog I had posted earlier, this seemed like a curious coincidence...or maybe it was meant to be....
I am not a big fan of magazines...the ratio of advertising to content is far too high for my liking. I … (7 comments)
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Larry Easto
Toronto,
ON
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