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open houses: The Challenges of 360 Virtual Tours - 12/01/09 05:45 AM
Yesterday I received received a contact message from my contact form on the ActiveRain network.
Kate Murray asked:
“...what challenges on-line agents face when using virtual tours and why they are not used on more properties?”
Good question.
My immediate response was to consider the relative advantages of these tours.
The advantages could include:
robust visitor-satisfying content for your website virtually unlimited showcasing of clients' properties listed for sale elimination of drawbacks of conventional open houses, such as time commitment and security issues On the other hand, disadvantages might include:
additional cost additional technical skill required limited ability to showcase … (3 comments)
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open houses: Is Holding Open Houses Still An Effective Marketing Strategy? - 06/15/09 06:32 AM
How many open houses are a waste of time for Realtors®?
Locked Into The Way Things Have Always Been Done
Last week, I had a conversation with an acquaintance who is a business analyst.
When we were chatting about real estate marketing, he said something to the effect that most agents are locked into doing things the way they have always been done.
As examples, he offered print advertising and open houses.
He questioned how many agents continue to advertise in print media...not because it is an effective marketing strategy but because other agents are advertising there.
This idea … (18 comments)
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open houses: Open-house thefts like a tale out of Dickens - 06/03/09 05:07 AM
Heard about this story on last night's news.
In a nutshell, a woman visited several open houses, accompanied by children. As the children distracted the agent, the woman toured the house and helped herself to any of the owners' items she wanted.
When she had finished her shopping, she and the children left.
The thefts were discovered when the owners looked for specific items but found them missing.
Check it out
Have you had any similar experiences?
What do you do to prevent thefts in open houses?
… (13 comments)
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open houses: How Agents Succeed In Real Estate - 02/03/09 06:02 AM
The following material originally appeared in the April '08 edition of Real Estate Marketing,a magazine for the Canadian Real Estate industry.
I am reproducing the article because I believe it is as relevant today as it was last April and offers helpful information to all agents in all markets.
Larry Easto
I believe that if you want to know what makes people successful, the best way to find out is to ask them.
So when a broker asked what makes real estate agents successful, I suggested that we ask them.
This comment led to my interviewing 74 high producing real estate agents … (4 comments)
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Larry Easto
Toronto,
ON
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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