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personal profile: How To Distinguish Yourself From The Competition - 07/22/09 06:44 AM
Your personal brand is your unique combination of attributes that distinguishes you from the competition.
It also helps attract prospects.
You Really Are Distinctive
As a real estate agent you are distinctive...no other agent has the same combination of skills and resources that you offer to clients.
Many factors contribute to your uniqueness.
These factors include:
your combination of personal traits and characteristics your interests and values how you serve clients differently than anyone else the value that you deliver to clients the benefits that you deliver to clients what you do better than anyone else. 'Me-Too' Marketing & … (54 comments)

personal profile: Describing Yourself Effectively & Accurately - 07/21/09 07:02 AM
This is the first of a series of postings about Marketing Communications.
All postings share the same purpose: to help you prepare marketing communications that will help you communicate effectively with prospects, clients and referral sources.
If you are a new agent, these postings will ease you into Marketing Communications.
As your career in real estate develops, you can continue to use these postings to improve your messages.
If you are a more experienced agent, these postings will help you revise and refresh your messages so that they more accurately reflect your growing experience.
Your Personal Profile
This is the … (3 comments)

 
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Larry Easto

Toronto, ON

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