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prospecting: How To Make A Molehill Out Of A Mountain...Just Do It - 08/20/09 07:09 AM
The best way to accomplish a seemingly huge challenge is to just do it.
Purging My C-Drive
In preparation for moving out of one computer into another I'll purge my C-drive.
Before I donate scrap my old computer to charity, I need to totally eliminate any sensitive personal or client information.
In completing this purge, I will not sit on front of the computer for hours on end...I will complete the purging by taking no-brainer 'purge breaks' from other activities.
By taking that approach...bit by bit so to speak...that task will be neither as boring or as onerous or boring as … (5 comments)

prospecting: Is Marketing An Art...Or is It A Science? - 08/05/09 06:50 AM
Marketing Is An Art
Some days I think that marketing is an art.
When I think this way, it's because marketing is about applying strategies such as prospecting, advertising or networking to promote our businesses.
Because we are all different and unique as individuals, we apply these strategies differently.
When we do cold-calling we are likely to say different things in different ways and generate different results.
Similarly, when we advertise our services, we use different words to promote our uniqueness.
The same considerations apply to networking...we normally interact differently with different people.
From this perspective, marketing is similar to … (3 comments)

prospecting: How To Make A Molehill Out Of A Mountain...Just Do It - 04/20/09 07:15 AM
The best way to accomplish a seemingly huge challenge is to just do it.
Clearing 1200 Emails 
Over the weekend, I cleared about 1200 previously unread e-mails from my inbox.
It was not as impressive an achievement as it appears...nor was it as daunting a challenge as I had expected.
The emails were all from Twitter advising that I had new followers.
I set up one of my email accounts to handle these messages separately.
The process of clearing these emails was really quite simple. I checked each notification to see if I was following the person who was following … (5 comments)

prospecting: The Key To Converting Prospects To Clients Is Effective Pre-Selling - 04/06/09 06:52 AM
Knowing how to warm up your prospects and think positively about you is an essential element of converting prospects to clients.
Pre-selling Qualifies You
I first used the term Pre-Selling in reference to developing content for your marketing communications.
In a nutshell, the purpose of Pre-Selling is to start the relationship-building process that will lead to converting prospects to clients.
This means that Pre-Selling is one of the most critical elements in the entire marketing process.
Unfortunately, many sales people ignore...or are unaware of...Pre-Selling and jump directly from promotional activities to selling.
To appreciate the importance of Pre-Selling, it is … (2 comments)

prospecting: Marketing Includes 'Casting Your Bread Upon The Water' - 01/30/09 06:54 AM
Yesterday's blog suggested that print advertising is out of date.
Happily, the people who left comments agreed...thank you...I appreciate hearing your thoughts.
I actually wrote the blog in September for another purpose but never used it. For some reason I decided to use it yesterday.
A Big Glossy Magazine
Yesterday's mail included a very big and glossy magazine.
Given the topic of the blog I had posted earlier, this seemed like a curious coincidence...or maybe it was meant to be....
I am not a big fan of magazines...the ratio of advertising to content is far too high for my liking. I … (7 comments)

 
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Larry Easto

Toronto, ON

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