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prospects: Keep It Real—Go Off-Script - 08/14/09 06:51 AM
Most prospects and clients prefer interacting with real people who are not meticulously following a carefully prepared script.
A Misrouted Router
Some time ago we doubled our home computer capacity. It's not really as impressive as it sounds....we just acquired another computer.
To provide Internet access for the new addition, we also bought a router....which Dennis, the young man in the computer store, set up for us.
Unfortunately as a result of a misunderstanding, he set the router up for a different Internet provider than the one we use..so the new set-up was not as plug-and-play as we had … (4 comments)
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prospects: How Is Your Client Pipeline Flowing? - 08/12/09 07:49 AM
A client pipeline ensures a continuous flow of new business.
Your Client Pipeline
Your client pipeline is the marketing equivalent of an oil pipeline.
Like an oil pipeline, it directs the flow of something valuable...your clients.
As it continues its journey through the pipeline, oil changes little in nature. The pipeline is simply a method of transporting oil from point A to point B.
However as people pass through your client pipeline, they receive the benefit of your services.
When they enter the pipeline, they are probably strangers...who become clients whose needs and wants you satisfy.
At the end of … (3 comments)
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prospects: 10 Things You Can Give Prospects To Help Them Remember You - 08/07/09 06:58 AM
Yesterday I wrote about a forgettable door hanger that did nothing to distinguish the agent from the others who canvas our neighborhood.
One of the comments raised the question:“What other products would you use to distinguish yourself from your competition?”
Before responding to this question, let's clarify the purpose of items like the door hanger I referred to.
Purely and simply these items are intended to help prospects remember you so that when they are ready to buy or sell, they will contact you.
To help prospects remember you, three ingredients are required:
some element of your personal brand to … (13 comments)
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prospects: How Is Your Client Pipeline Flowing? - 03/11/09 06:12 AM
A client pipeline ensures a continuous flow of new business.
Your Client Pipeline
Your client pipeline is the marketing equivalent of an oil pipeline.
Like an oil pipeline, it directs the flow of something valuable...your clients.
As it continues its journey through the pipeline, oil changes little in nature. The pipeline is simply a method of transporting oil from point A to point B.
However as people pass through your client pipeline, they receive the benefit of your services.
When they enter the pipeline, they are probably strangers...who become clients whose needs and wants you satisfy.
At the end of … (1 comments)
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Larry Easto
Toronto,
ON
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