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referral: Want to be a Good (NOT Average) Agent? ... Send Direct Mail To New Homeowners - 11/23/11 07:55 AM
From personal experience, it seems to me that the average real estate agent closes individual client files about the same time as the transaction closes.
Average Agents/Good Agents
That's probably because average real estate agents are more interested in selling than they are in marketing. Or as a broker once told me 'most agents are interested in the next transaction than they are in the next 200'.
It also seems to me that good real estate agents undertake some form of follow-up after individual transactions have closed. At the very least they will send some form of direct mailing to new … (7 comments)
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referral: Describing Yourself Effectively & Accurately - 07/21/09 07:02 AM
This is the first of a series of postings about Marketing Communications.
All postings share the same purpose: to help you prepare marketing communications that will help you communicate effectively with prospects, clients and referral sources.
If you are a new agent, these postings will ease you into Marketing Communications.
As your career in real estate develops, you can continue to use these postings to improve your messages.
If you are a more experienced agent, these postings will help you revise and refresh your messages so that they more accurately reflect your growing experience.
Your Personal Profile
This is the … (3 comments)
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Larry Easto
Toronto,
ON
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