single property websites: Single Property Sites Are Unique Interesting Websites That Distinguish Sellers' Properties - 12/06/10 06:29 AM
Without a doubt, real estate is a very competitive business.
What Distinguishes You In The Marketplace
Regardless of which market you serve, there are dozens if not hundreds of other agents chasing the same leads and seeking the same prospective clients as you.
Both the quantity and nature of your competition are factors totally beyond your control.
You can however control your response to the competition.
Consistently, one of the best and most effective responses is to distinguish yourself from the competition.
This distinctiveness is based on your personal brand and your brand promise.
By effectively identifying, articulating and promoting your … (5 comments)
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single property websites: Is Holding Open Houses Still An Effective Marketing Strategy? - 06/15/09 06:32 AM
How many open houses are a waste of time for Realtors®?
Locked Into The Way Things Have Always Been Done
Last week, I had a conversation with an acquaintance who is a business analyst.
When we were chatting about real estate marketing, he said something to the effect that most agents are locked into doing things the way they have always been done.
As examples, he offered print advertising and open houses.
He questioned how many agents continue to advertise in print media...not because it is an effective marketing strategy but because other agents are advertising there.
This idea … (18 comments)
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