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target marketing: Niche Markets From A to Z - 07/14/09 06:08 AM
In challenging economic conditions, it is usually tempting to pursue a different niche market.
In many cases, there could be sound business reasons for adding a new niche to your existing market or markets.
Whether changing niche markets or adding a new niche, the same considerations of selecting your original niche or niches apply.
Should you decide to pursue a new niche, instead of looking at criteria such as location or type of home, why not consider the specific interests of your clients?
As a starting point, here is a list of niche markets from A to Z.
Obviously … (21 comments)
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target marketing: Is Any Client Better Than The Kind Of Client You Really Want? - 05/05/09 06:37 AM
With the recession, many people will take any clients that come along. This approach can cause problems.
Looking For New Business
“Staying at the top means looking for new business.”
So says Leslie Dennis, one featured agent in last night's episode of the Agents on the W Network (available in Canada only).
With 17 years experience and now dealing with high end homes worth more than $1 million, Leslie had neither buyers nor sellers as clients...so needed new business.
Leaving her normal target market, Leslie agreed to work with 2 new clients.
One was developer looking for 3-4 adjoining properties on … (5 comments)
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Larry Easto
Toronto,
ON
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