Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.

ARCHIVED BLOG POSTS

2010 

Bill Barnett is an author, radio show host, and speaker, but most importantly he is a Realtor, investor and family man.  This weekend I traveled to Fort Worth and the DFWREIClub meeting to listen to Bill speaks on the subject “How to thrive in today’s real estate market.  This is a fascinating t...
07/20/2010
Making Sense of Trends The Interest rates are at a record low.  Housing prices are low and occasionally teetering on lower.  Foreclosures have not gone away and won’t for the next couple of cycles.  There seems to be no clear indication of anything, or said a different way, there seems to be a c...
07/19/2010
3 Comments
News for most agencies, including my EXIT Realty Corp, is a closing.  We focus on the end; we begin with the end in mind and that is all we care about.  Along the way we present, list, market and sell on the listing side.  On the buying side we get a lead, sign an agreement search and search, su...
07/16/2010
It used to be that a Realtor® was paid for information.  The Realtor® owned the access to the MLS and all the listings and the homebuyer/seller needed that information.  It was also next to impossible to get comparative market values in a neighborhood for the buyer/seller without the Realtor®.  ...
07/15/2010
Yesterday I listened to an agent explain all the reasons why he was not achieving at a level to sustain himself.  His reasons were well thought out and plausible.  He was able to back them up with statistics and examples.  He was convincing to himself and to many others.  He had been successful ...
07/14/2010
Let me share this week’s new distinction and go over what I took from my last Open House that worked.  You may remember I had 28 people come through my last open house in 2 hours.  Most of them spoke of the card that I had left at their door and called me by name.  I prepared an Open House Invit...
07/13/2010
We have lots of tools today to market the properties we list.  With interest rates dropping to the level not seen since 1950 you can lock in long term low rates which means you spend less for your property.  With more foreclosures being released by the banks by asset managers there is more prope...
07/12/2010
6 Comments
I am back; did you miss me?  After six straight months of working seven days a week I took a week off and visited my family.   It was wonderful.  I am working this hard for my family and our future, so it was especially good to get the perspective of my wife and son first hand.  Turns out they b...
07/09/2010
39 Comments
Yesterday one of my listings was given a critical review by friends of the seller.  Not surprisingly these friends were able to find something they didn’t like.  That is the thing when you ask smart people a question, they will strain to give you an answer.  Well, maybe strain is too strong a wo...
07/08/2010
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Larry Lawfer

"I listen for a living." It's all about you.
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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.