Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.

ARCHIVED BLOG POSTS

2010 

Building your website is not that hard, it just takes an unbelievable amount of time.  Time that might be better spent making phone calls and following up on leads.   All successful real estate people Time Block their days.  Real Estate as a profession demands proficiency at a variety of necessa...
12/31/2010
6 Comments
The Word Press theme for this website was changed a couple of weeks ago and is moving towards another change to begin the new year.  All last year I used Studio Agent with some color and design adjustments I paid for.  A couple of weeks ago I uploaded some updates and went to the Twenty Ten plat...
12/29/2010
8 Comments
Unexpected snow days are a joy now as they were when I missed school, or work as a teen.  There is a sense of freedom about the unexpected day off.  Everyone shares the same joy/misery.  I feel far more joy than misery.  It is nice to mix it up and have to do things that are not in my regular ro...
12/29/2010
2 Comments
I am psyched and a bit scared.  I am going to redo all my websites so there is a cohesive plan directing and engaging traffic.  I have my daily blog site, Truth and Service and my corporate video site, YourStorys.  There are also my real estate sites like this here on Active Rain, and RE/MAX Land...
12/28/2010
2 Comments
We got snowed in a bit today with over a foot of the white stuff.  It was heavy and did cause some outages throughout the state.  Since this was the first big snow storm like this in a while it draws out comparisons to all other snow storms.  Inevitably it goes back to the Storm of '78.  I didn'...
12/27/2010
The title of the article stated it was a favorable outlook and, in fact, there are favorable indicators.  To we in the real estate business I wouldn't call it actually favorable as not unfavorable.  Neutral is more the feeling with housing starts are still slow and predicted to be slow through th...
12/22/2010
Anguilla may be about as far away as you can get from the cold and snow here in the Northeast, but it is easy to get to.  The airport has been expanded to allow larger private and commercial planes to land.  Many residents prefer to come into St Martin and take a short ferry the seven miles over ...
12/21/2010
6 Comments
Fannie Mae reported last week on some research they were doing.  Of the owners and renters surved, 51 percent say that the housing crisis has not affected their overall willingness to buy a home.  27 percent say they are more likely to buy since the crisis has lowered prices and interest rates.  ...
12/20/2010
Pre-visualization is a powerful skill that helps people with a solid dream and plan to get there.  Saying you are something that you are not and making all your efforts to convince people of that fact rather than do any of the work to get there, is a waste of your time and the people you are tryi...
12/20/2010
Where do you lie on the continuum of pushing for new skills to help you navigate this new real estate industry model versus staying well within your comfort zone and working to improve existing skills?  When does it make sense to get outside help, paying for that help, versus learning some new me...
12/19/2010
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Larry Lawfer

"I listen for a living." It's all about you.
smartphone(617) 774-8292
local_phone(617) 964-3300
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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.