Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.

ARCHIVED BLOG POSTS

2013 

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Control the feeling, or feelings is not the issue when you are triggered is it? It is hard to control feelings, or is it? In real estate we are in a full contact business each and every day.  Not only with others, but it begins with ourselves.  How do you feel when you sit down to begin your pros...
09/24/2013
Presenting in Today's Market, not yesteryear is a matter of knowing that old sales techniques just flat out don't work.  The idea that a client/prospect wants to sit and listen to an hour presentation of your agencies puffery is a complete disconnect in today's instant world.  It is not about the...
09/23/2013
Presentation Plus is the secret sauce for landing your next listing.  While all the other agents come in with canned brand presentations taking up so much of the prospects time with Brand information before they ever get to why they should be the one chosen to put a home on the market, you will b...
09/20/2013
1561-Reynolds-Westwood Westwood Single Family Housing Market Report Aug 2013. There were 70 houses on the market in Westwood in August. With 17 sales this month that determines that there are 2 months of inventory. This defines a Sellers Market.  The Days on Market are low for both the UAG and t...
09/18/2013
Multi Family Investing in Cambridge MA has been a good business since the 1636 era. That is a good long run.  This is not to say that everyone who  invests in multi family in Cambridge has been financially successful with that purchase during their ownership.  You have to buy the property at the ...
09/17/2013
Respect, Like and Trust Sometimes NO is the only answer, and sometimes it is just a temporary answer.  We all have changed our minds once or twice along the path. Changing your mind is not a bad thing at all.  In fact, most successful people will continually alter their course to redirect your e...
09/16/2013
It happened again at a party yesterday.  Our good friend Cynthia Fowler published her first book, Hooked Rugs: Encounters in American Modern Art, Craft and Design (The Histories of Material Culture and Collecting, 1700-1950) . Most of us were not used to taking a Saturday afternoon to party it up...
09/15/2013
1635 Canton Avenue Milton MA 02186 Milton MA 02186 Single Family Market Report Aug 2013 had 117 homes that were either Active, Under Agreement, Sold, Expired or Canceled from the MLS (Pinergy) during August of 2013.  It is a Seller’s market based on the lack of good inventory.  Heck, the lack of...
09/13/2013
3 Granite St Cambridge multi family for sale When Comps don’t cut it as comps is a subject that all real estate professionals are aware of daily.  People always have an opinion on price and always base it on some number or numbers they get from the internet.  Assessed Value, Zestimate, Price and...
09/11/2013
Colonial-Green-Doorway-351-Weston Weston Single Family Market Report Aug 2013 had 109 homes that were on the market.  Active, Under Agreement, Sold, Expired and Canceled listings each month give the buyer and seller insight into what price is correct in todays market. The market is forever fluid...
09/11/2013
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Larry Lawfer

"I listen for a living." It's all about you.
smartphone(617) 774-8292
local_phone(617) 964-3300
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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.