marketing: nwRealty Web Trends for Spring 2008 - 05/27/08 03:56 PM
Spring 2008 update of traffic trends for Washington real estate web sites as observed by third party monitors at compete.com. So far this season most sites received about the same number of visits as this time last year. We are VERY pleased that our growth continued to improve in April when others experienced a significant drop.
Washington Only Real Estate Sites:This data does a good jog of demonstrating the seasonal "post holiday" spike that occurs every January ... followed by a short slump in February before the spring season gets going in late March.
My Crystal Ball:Compete.com provides about 4 weeks of relative growth data for the month … (0 comments)
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marketing: WA Web Site Trends Spring 08 - 05/27/08 03:06 PM
My last web trend report was posted in January so this post reflects the end of our winter season and the beginning of the spring buying season. The websites below are for companies based in Washington that also cross the border into other states (mostly in the western states). You'll recognize the names and know that they have very substantial Internet marketing budgets.
Multi-State Sites:Even with the mortgage meltdown and decline in sales most sites finished the month of April very near their traffic levels a year ago.
My Crystal Ball:Since the month of May is nearly over there are several weeks of data available … (0 comments)
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marketing: Washington top performing real estate markets Dec 07 - Jan 08 - 01/12/08 01:48 PM
This report represents our mid-January update compared with numbers from our mid-December update of our highest demand real estate markets in Washington State. These are the markets where we feature the most listings and rankings are impacted by where the most buyers are currently looking for on-line real estate information.
Top Ten Washington Counties ...Buyer attention continues to returned to the Seattle Metro, of Pierce, Snohomish and King County urban areas.
We'll update this again in February. When winter gets you down just remember that Catchers and Pitchers (baseball) report just after Valentine's Day.
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marketing: WA Web Site Trends Dec 07 - 01/11/08 06:06 PM
This report compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:Most sites reflect the traditional holiday drop off that occurs seasonally every year. redfin.com was able to pick up a gain in traffic while most other sites decreased by 13% - 26% compared with November counts.
Thanks for stopping by! We'll have January reports in a few weeks.
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marketing: nwRealty Web Trend for Dec 2007 - 01/11/08 05:52 PM
Update of traffic trends for Washington real estate web sites as observed by third party monitors at compete.com. For the month of December, most sites display a drop of between 13% and 26%.
Washington Only Real Estate Sites:The decline of traffic for the larger sites reflects the traditional holiday slump. It is a pleasant surprise to see the smaller sites experienced an increase of traffic traffic.
Reports for January should be available in a couple weeks. Thanks for stopping by!
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marketing: Washington top performing real estate markets - 12/17/07 02:36 PM
This report represents our early December update compared with numbers from our late November update of our highest demand real estate markets in Washington State. These are the markets where we feature the most listings and also where the most buyers are currently looking for on-line real estate information.
Top Ten Washington Counties ...Buyer attention continues to returned to the Seattle Metro, of Pierce, Snohomish and King County urban areas.
We'll update this again in late-December. Merry Christmas everyone!
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marketing: WA Web Site Trends Nov 07 - 12/17/07 01:35 PM
This report compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:Most sites reflect the seasonal drop that occurs every year during the holidays. johnlscott.com managed to hold rather steady while briorealty.com actually increased their rate of visitors.
Thanks for stopping by!
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marketing: nwRealty Web Trend for Nov 2007 - 12/17/07 01:26 PM
Here's our update of traffic trends for Washington real estate web sites as observed by third party monitors. Contrary to this report, our server logs actually recorded about a 3% increase of visitors and page views. But I'm still convinced that compete.com provides the most accurate reports.
Washington Only Real Estate Sites:The decline of monitored sites demonstrated on the graph below reflects the anticipated seasonal drop.
Reports for December should be available in a couple weeks. Thanks for stopping by!
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marketing: Real Estate eFlyer Complaints - 12/04/07 12:25 PM
The NWMLS recently advised its members "be selective when sending out emails regarding your listings to other members and agents" noting numerous complaints from members receiving unwanted emails from other members regarding listings. Most complaints are from members receiving emails about listings out of their service area.
An example of abuse is an agent from the Bellevue workingprimarily on the eastside of King County receiving eflyers abouta listing in Bremerton which is in Kitsap County. We frequently receive eflyers about Olympia properties while our immediate area is Edgewood and Puyallup real estate. Agents don't want these "junk" eflyers especially for distant listings.
The NWMLS emphasized that our registered email … (17 comments)
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marketing: Post Holiday Real Estate Rush - 11/30/07 10:35 PM
I've observed the end of year real estate phenomena since 1996 and so far it has proven a reliable event. Buyers that need to make a move but for unknown reasons haven't seem to come out of the woodwork when the traditional celebrations are over.
The decrease of real estate activity for this holiday season is more apparent every day. If past trends apply, this decrease will continue until the 5 or 6 days before Christmas when it virtually bottoms out for the year. But the day after Christmas the phones miraculously begin to ring again ... and email software begins chiming again marking … (8 comments)
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marketing: Washington real estate top performing markets (Late-Nov 07) - 11/29/07 09:00 PM
I'm back on schedule for our bi-monthly market updates. This represents our November end of month update compared with numbers from our mid month update of our highest demand real estate markets in Washington State. It indicates the markets where we feature the most listings and also where the most buyers are currently looking for on-line real estate information.
Top Ten Washington Counties ...Buyer attention returned to the Seattle Metro areas of Pierce, Snohomish and King County.
I plan to update this again in mid-December.
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marketing: Black Friday - 11/24/07 12:01 AM
The retail looks forward to this day (Black Friday) with anticipation of taking their profit and loss balance sheets from the "red" and into the "black".
I have another view of today. This is the first business day of the holiday season and the market traditionally plummets. There will be very little there for agents to scratch up until December 26th. On the day after Christmas real estate activity usually spikes and continues to surge until mid January.
This isn't the time to beat your head against the wall trying to rustle up new business and likewise it isn't the time to just … (7 comments)
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marketing: DRIPs - 11/19/07 04:26 PM
I'm curious if many agents are getting results from DRIP marketing campaigns. (results in the form of closed transactions)
I've always held that ours is a "people business" that requires relationships. Most DRIP real estate marketing material that I've seen is obviously canned and not at all personal. It's hard for me to grasp how any bonding with the recipients can occur. Granted that your name and number may be handy for them but without some deeper commitment there isn't anything to prevent them from dealing with the first REALTOR that crosses their path.
With the tightening of the mortgage industry the first thing … (6 comments)
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marketing: WA Web Site Trends Oct 07 - 11/19/07 04:11 PM
This data compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:The Windermere and Redfin sites held steady while the other sites slipped somewhat. It always surprises me when the Windermere and John L. Scott sites behave oppositely. They are so very close in many aspects. The usual seasonal trend predicts a substantial drop from now until January. It will be interesting to see how this graphs out for the rest of 2007.
Thanks for stopping by!
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marketing: nwRealty Web Trend for October 2007 - 11/17/07 03:50 PM
I'm late again in updating traffic trends for Washington real estate web sites as observed by third party monitors. YIPPEE!!! This report reflects our site at http://www.nwrealty.com/ has again surpassed the on-line patronage of the NWMLS public website.
Washington Only Real Estate Sites:Beside our minor leap to the forground, most other sites held rather steady in their traffic counts.
Reports for November should be available in a couple weeks. Thanks for stopping by!
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marketing: Web Traffic still on the rise - 11/17/07 03:33 PM
Google Analytics tools are tracking some unexpected trends for our Washington Real Estate website as we head into the holiday season. A really useful feature is the ability to compare a window of statistical data with data in the past. Here's what I'm monitoring for the period of 10/17 thru 11/16 compared with the period of 9/16 thru 10/16 ...
Number of visits UP 9.66% and page-views UP 3.61% which is the exact opposite of seasonal trends from previous years. Average Time on Site DOWN 8 seconds and Pages per Visit DOWN 5.52% which I attribute to the season. If this doesn't reverse by February I … (2 comments)
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marketing: Washington real estate top performing featured listings markets (Nov 07) - 11/16/07 09:47 PM
I meant to update with this post about two weeks ago. This represent our November mid month update to previous posts regarding our highest demand real estate markets in Washington State.
The lists below compares real estate activity from October 18th thru November 15th 2007. It indicates the markets where we feature the most listings and also where the most buyers are currently looking for on-line real estate information.
Top Ten Washington Counties ...Buyers made an unexpected showing for the Whidbey Island and Skagit Valley market areas of North Puget Sound, surpassing the more densly populated and higher demand Seattle Metro areas.
These were some rather unexpected shifts in market activity. I'll try … (3 comments)
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marketing: nwRealty success stories & value indicators - 11/10/07 09:10 PM
Our marketing enhancement system has been running at nwRealty.Com for a few months now and we're starting to hear success stories from our customers.
To us, the prominent indication of value is measured as "click-thru" traffic ... we send a monthly average of 18 prospective Buyers and Sellers directly to the websites of our broker and agent customers. Many of our customers purchase Pay-Per-Click (PPC) traffic from Google, Yahoo and MSN and find our service a bargain when compared with the $2 - $3 cost per click (visitor) they are paying. The math is easy - we're delivering more visitors to them for less money than Google … (1 comments)
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marketing: Google Page Rank Finally Updated - What's your blog's PR? - 10/30/07 03:20 PM
After six months Google has finally released the update of its "Page Rank (PR)" data. This is but one factor used to determine your website's position in search engine results. Since starting this blog in July of this year I've monitored numerous indicators of direct value to our Washington real estate website. I view this release of PR data more as a report card of how my blog building efforts have progressed.
Google PR is rated on a scale of 0 - 10 with 0 indicating very little value and 10 indicating the highest (only the big mega sites get above PR7). Here's … (30 comments)
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marketing: Web Trends of WA Power Sites for September 2007 - 10/30/07 02:36 PM
This data was released a couple of weeks ago and compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:The Windermere and Redfin sites slipped somewhat while the other sites continued at a rather level rate. I suspect that results procured by Redfin's recent infusion of venture capital will spike later in the year from strategic planning of advertising expenditures. While most sites should level off for the month of October, early data indicates that Briorealty will continue with their current growth trend ... maybe even surpassing Redfin.
Thanks for stopping by!
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