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According to the NRA it takes approximately 7 advertising exposures by an agent to convert a prospect into a client. With that in mind how do you get all those visitors you keep seeing in your web logs back on your site so that you have a chance to convert them.I know the traditional theory is to trap them, make them register all their important information to get at your information. I have used these traps, but have you looked at where prospects are leaving your site? It's at the registration page!I know that some of the most desperate (serious) prospects … (19 comments)
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