orlando fl home staging: Realtors, Don’t Let Your Listings Grow Up to be Vacants - 05/23/10 09:29 AM
    Real estate professionals know that it is not a good thing to have a vacant home on the market. The vast majority of buyers will choose a furnished home over an empty one, and one study found that 64% of expired listings are vacant. Home sellers’ finances can be severely stressed by the cost of paying for two homes at once.
   Fortunately, some smart investments can keep this from happening. Here are some suggestions you can give to your clients:
    Listen to your Realtor about pricing. Realtors are market experts!
    Stage the home and sell it … (9 comments)

orlando fl home staging: Is Home Staging Worth the Money? - 02/23/10 06:01 AM
Are you a frugal home seller, wondering whether home staging a good investment? We know a couple that thinks it is! They invested less than 1/2% of their home’s listing price to have Gloria Home Staging prepare their home for sale, and 8 days later, they had an offer.
An investment is defined as “something given or lent for a return.” The old saying that you have to spend money to make money usually holds true. Spending a few hundred dollars (or even a couple of thousand, in many cases) in order to sell your home for full price is a … (12 comments)

orlando fl home staging: Staging a Home That Existed Briefly - 01/20/10 08:06 AM
On the weekend of January 15-17, Gloria Home Staging had the opportunity to stage the Monty Anderson Construction Group's display home at the Orlando Spring Home & Garden Show. They began building the home right there in the Orange County Convention Center on Wednesday morning. By the time we arrived on Thursday afternoon, it was ready for us to make it beautiful.
Thousands of people walked through the home during the weekend -- it made a big impression! The folks from Monty Anderson were great to work with, and we appreciate having the chance to work with them to make their … (11 comments)

orlando fl home staging: Key Room Staging: It's About the First Impression - 12/07/09 03:05 AM
One of the very most important reasons to stage a home is to create a good first impression. Buyers will have an immediate reaction to any home -- well within the first 60 seconds, they will have formed either a positive or negative opinion of the home. They will spend the rest of their time in the home collecting information that backs up or overcomes that opinion.
That's why home staging is such a valuable investment in selling a home. It creates a positive first impression, and then supports that positive opinion as the buyers move through the home.
At Gloria … (26 comments)

orlando fl home staging: Home Staging Transformations in Orlando #7: The Log Home’s Master Bedroom - 08/26/09 12:22 AM
Since master bedrooms are one of the key rooms that buyers consider when purchasing a home, home stagers know that master suites must make a strongly good impression. This Orlando home’s master suite did not. It was a mess, a catch-all room, and not a room to delight anyone. Thankfully, the owner knew that something needed to be done, and she called Gloria Home Staging in to help.
First impressions are crucial, and this was one of the room’s major problems. The buyers’ first view from the door was largely blocked by the enormous television. Once they stepped past the TV … (14 comments)

orlando fl home staging: Home Staging Transformations in Orlando #6: The Loft - 08/24/09 12:15 AM
One of the best reasons to stage a home for sale is to make it appeal to a wide range of potential buyers. This lovely log home in the Orlando suburbs was owned by a weaver, who had two looms in the home’s loft. Odds were against any buyer climbing the steps, seeing the loft, and exclaiming, “Oh, good! I’ve been wondering where I would put my looms!” There just aren’t enough weavers out there to make this a selling point. The loft itself was the selling point, but the looms were what viewers noticed.
The home owner called in Gloria … (10 comments)

orlando fl home staging: Home Staging Transformations in Orlando #5: A Log Home’s Kitchen - 08/22/09 11:55 AM
Home staging to the rescue! Just imagine how hard it would have been for buyers to keep their minds on this kitchen if the owner had not wisely had Gloria Home Staging take it in hand. It was fascinating! Diverting! Unforgettable!
The first object that demanded a viewer’s attention was the large dog biscuit container on the counter. (Saying more would not be tactful.) Sharing the counter was a unique wooden moose with a small straw bale at one end, and a little pail at the other. Raise its tail, and a raisinette falls into the pail. (Very classy) The counter … (7 comments)

orlando fl home staging: Home Staging Transformations in Orlando #4: The Great Room - 08/20/09 09:38 AM
This log home in Orlando was a poster child for professional home staging. It was full of personality – the owners’ personality -- and full of distractions that would have called the buyers’ attention away from the home itself. Many of them, like the antique spinning wheel, were charming. Others were funny; some slightly off-color. Most of them had to go.
Where to start? The cowhide rug needed to be removed because it was too personal; plenty of buyers could be offended by it, and it wasn’t the kind of look we wanted for the first room they would see. For … (4 comments)

orlando fl home staging: Home Staging Transformations in Orlando #3: The Office - 08/18/09 12:30 PM
Here’s a home staging transformation that was straightforward, but still amazing. The problem for this Orlando home was simple: there was just too much stuff. The owner was a retired pastor with a fully equipped office and an extensive collection of books. Home offices are desirable assets for home buyers, but this office was overpoweringly crowded. So the owner got to work – he had over 20 boxes of books packed before he was done! He also was willing to pare the furniture down to a minimum to free up more space. Here’s a home staging transformation that was straightforward, but … (6 comments)

orlando fl home staging: Home Staging Transformations in Orlando #2: The Master Bedroom - 08/16/09 11:05 AM
            Many home staging transformations are the result of only a few well chosen alterations, as this home in Oviedo, Florida demonstrates. When we first saw it, this master bedroom was undistinguished and not particularly inviting, though it had several good features. And, as is usually the case, we needed to make it inviting within a strict budget.
            Our first observation was that, while the room itself and much of the furniture were very good-looking, the arm chair was just plain ugly and the bookshelf unnecessary. But our main impression was one of imbalance, with the room seeming to tilt … (8 comments)

orlando fl home staging: Home Staging Transformations in Orlando: #1 The Kitchen - 08/14/09 03:24 AM
This condo near Orlando had a kitchen suffering from chronic ordinariness, until Gloria Home Staging stepped in to help. There were other units in the complex for sale, and we knew that updating this kitchen would make the apartment really stand out.
There were two primary issues to deal with. One was the general clutter and disarray. The 1980’s euro-cabinets were the main problem, however, so that’s where we focused our efforts.
  
And here are the results: Since replacing the cabinets was not an option, we decided to paint them one of Benjamin Moore’s most current colors: a warm … (16 comments)

orlando fl home staging: Subtle Changes Can Make a Big Impact in Staging - 08/03/09 01:51 PM
Gloria Home Staging didn’t have to make any big changes to this Oviedo, Florida home for it to become a standout. In fact, it stood out so far from the competition that it was under contract in 14 days! Before we got to it, the home lacked character and flair. The owner purchased a lot of silk plants to add some life, and then called us in to add the professional touch. We brought in a couple of chairs and a few accessories to add color, but for the most part, we simply rearranged things he already had.
See how some … (16 comments)

orlando fl home staging: StagersLIST Expo is Coming to Orlando Area March 17 & 18 - 02/25/09 07:30 AM

How could anyone interested in home staging stay away? The first StagersLIST.com Expo of 2009 will take place at Cort Furniture Rental in Winter Park, Florida on March 17 and 18. It will be two days packed with information on the staging industry and on running a staging business. What a great opportunity!
My partner, Susan Stevens, and I have the privilege of serving as the local coordinators of the Expo, so we've been getting a preview of the exciting things in store for stagers, realtors, and all the others who sign up and come.  On Day One, we'll be … (11 comments)

orlando fl home staging: The Staging Is Doing Its Job! - 01/18/09 09:53 AM
Last month, Gloria Home Staging had the privilege of staging a townhouse in Casselberry, FL. It went on the market at the beginning of December, and the early results are in. During the month it has been listed, which included the Christmas and New Year's holidays, it had four showings, resulting in two offers! The price is excellent, and the staging is doing its part to get this home sold!
Here are some before and after shots:
Dining room before                                                                                             Dining room after
           
 
 
 
 
 
 
 
Kitchen before                                                                                                      Kitchen after
           
 
 
 
(10 comments)

orlando fl home staging: Home Staging is a Gift Homeowners Give Themselves - 12/09/08 05:09 AM

Yes, professional home staging is an important investment for home sellers. There are plenty of statistics and testimonials that tell of its financial benefits. It is a very practical business decision. But that's not all it is!
Professional home staging is a gift homeowners can give themselves whether they are selling their homes or not. Excess belongings are packed away, so the home is easier to take care of - there are fewer things to dust and vacuum around. Everything has its place. If the homeowners are staging to live, the things that are left are their favorites. The furniture … (0 comments)

orlando fl home staging: Don’t Be Average! - 11/16/08 07:11 AM
 
            The average home here in the Orlando, Florida, region is on the market for 111 days before it sells. That means that the average home seller goes through nearly 3 months of showings and stress before someone finally buys the home. But why be average? Why not be one who sells your home sooner than others?
Average means normal, common, middling, ordinary, run-of-the-mill. Does anyone out there set out to buy themselves an average home? People may sometimes settle for an average home, but most keep looking until they find one that stands out. One … (9 comments)

orlando fl home staging: True Confessions - 11/11/08 08:28 AM
I admit it. It’s true. We home stagers do very often express frustration that so few people seem to really “get” the idea of home staging. We write blog after blog trying to explain the benefits of staging, and discussing how hard it is to get Realtors and home sellers to see how practical and beneficial home staging is for all concerned.
Sometimes I wonder what Realtors and home sellers think when they read those blogs. Are they mystified? Irritated? Bored? Do they ever notice how often we speak of home staging as more than a business or a marketing strategy? … (6 comments)

orlando fl home staging: “Let go! You’re moving!” Staging helps sellers come to grips with reality. - 10/08/08 12:38 PM
My poor friend! She loved her home. She and her husband had built it, and she had finally gotten it decorated the way they wanted it. It was lovely and colorful, and reflected her and her family's personalities beautifully. She loved their community and the children's school.
Then they decided to accept a job transfer to Orlando, Florida. They just had the summer to sell the home so that the children could start school at the beginning of August. The rush was on! They quickly got it on the market, deciding to sell it as it was. But week after week, … (2 comments)

orlando fl home staging: The Obvious Obviously isn’t Obvious - 09/22/08 02:14 AM
Yesterday I was talking with a friend about how my home staging business, Gloria Home Staging, Inc., is going. I told her that my partner and I had done a proposal to stage a lovely vacant home in Winter Park, Florida, and that the owner was deciding about it. He is considering trying to sell it vacant for a month, and then seeing about staging.
My friend (who has no particular real estate expertise, but is an extremely practical person) said, "Well, then he's just not ready to sell it!" Obviously! If he's not doing whatever he can to market his … (11 comments)

 
Laurie Calhoun, Seminole County FL Home Stager (Gloria Home Staging, Inc.)

Laurie Calhoun

Seminole County FL Home Stager

Winter Springs, FL

More about me…

Gloria Home Staging, Inc.

Office: (407) 695-0023

Mobile: (407) 415-3954



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