real estate staging: Home Staging Makes Homes “Move-in Ready”
- 06/09/10 03:33 AM
Home stagers know that 63% of buyers will pay more for a home that is ready to move into at closing, and they advise their clients accordingly. If it’s that important to considerably more than half of the people looking for a home, sellers need to know what it means to make their homes “move-in ready”. They need to know that buyers don’t want to spend money fixing it up any more than they do, and that the buyers will either not buy the home, or they will offer less for it. The abundance of competition in this market encourages … (5 comments)
real estate staging: Realtors, Don’t Let Your Listings Grow Up to be Vacants
- 05/23/10 09:29 AM
Real estate professionals know that it is not a good thing to have a vacant home on the market. The vast majority of buyers will choose a furnished home over an empty one, and one study found that 64% of expired listings are vacant. Home sellers’ finances can be severely stressed by the cost of paying for two homes at once. Fortunately, some smart investments can keep this from happening. Here are some suggestions you can give to your clients: Listen to your Realtor about pricing. Realtors are market experts! Stage the home and sell it … (9 comments)
real estate staging: Is Home Staging Worth the Money?
- 02/23/10 06:01 AM
Are you a frugal home seller, wondering whether home staging a good investment? We know a couple that thinks it is! They invested less than 1/2% of their home’s listing price to have Gloria Home Staging prepare their home for sale, and 8 days later, they had an offer. An investment is defined as “something given or lent for a return.” The old saying that you have to spend money to make money usually holds true. Spending a few hundred dollars (or even a couple of thousand, in many cases) in order to sell your home for full price is a … (12 comments)
real estate staging: Five Reasons to Stage Occupied Homes
- 11/23/09 11:47 AM
Picture an occupied home -- comfortably furnished, nicely decorated. How would having it staged help it sell? Is it worth the expense? Here are five reasons for sellers of occupied homes to consider a professional home staging consultation: #1 –Getting a home ready to sell can be overwhelming to sellers, and they may not know how to begin or what to do. Home stagers can tell sellers where to start, and then guide them through the process, from paint color selection to furniture placement. #2 – Occupied homes are lived in. The sellers have gotten comfortable with the things they have … (23 comments)
real estate staging: What If There’s a Baby in the House?
- 06/20/09 11:17 AM
Decluttering is one of the major jobs home sellers face, but what happens if there is a baby in the family? What member of a family has more furniture, equipment, and just plain stuff than a baby? And it seems that it is all needed! It may be hard for parents to decide what to pack during the selling process, but if they remember that packing as much as possible is very likely to shorten that process, they may find that they can do without some things they didn't think they could. For example, this family decided that they … (15 comments)
real estate staging: Is 18 Days Fast Enough for Ya?
- 05/13/09 03:04 PM
Gloria Home Staging staged this home in Windermere, Florida, and 18 days after listing, it was under contract. When we first saw it, it was dirty and disordered, but the owner was motivated to sell. She evicted the tenants, had all the damage repaired, and cleaned it from top to bottom. Her Realtor priced it well, and it sold seven times faster than the average Windermere home.
If you are selling a home in the Orlando area, give Gloria Home Staging a call. Our homes have been selling in an … (13 comments)
real estate staging: Staging Vanilla Boxes
- 03/29/09 08:32 AM
Walk down the hall of this vacant house, look into the rooms and this is what you see. The rooms are freshly painted and carpeted. They are in mint condition, but they are bland. They have no character, and you can hardly tell which one is which.
They are three scoops of vanilla ice cream waiting to become a sundae. So let's get some toppings!
Home staging adds the character vacant houses need to be memorable and appealing to buyers. It shows the buyers the possibilities - staging makes the house feel like home! In the Orlando, Florida … (7 comments)
real estate staging: StagersLIST.com Expo Reflections
- 03/22/09 10:26 AM
Today is the first day of the rest of my business life. At the StagersLIST.com Expo in Orlando last week, I sat happily at the feet of some very wise and dynamic businesswomen, and it has already made a difference in how I view my business. For one thing, their energy, enthusiasm and commitment are contagious. It's simply difficult not to absorb some of that and come away with a greater determination to work hard and cleverly to make my business a success. For another, each talk held many helpful ideas and suggestions.
Terrylynn Fisher started us out by Demystifying the … (15 comments)
real estate staging: Staging Makes Small House Look…Less Small
- 03/08/09 08:30 AM
This house is small. There is absolutely no way to get around that fact. It is very small - not even 1000 square feet - and every buyer who looked at it commented on it. It is beautifully remodeled and very charming, but the buyers said it was just too small. The master bedroom was the biggest stumbling block, being only 9' by 11' in size. How would their furniture fit in there? So the realtor took action. She called Gloria Home Staging in to show the buyers how much space there really is in this small home. We … (19 comments)
real estate staging: Staging Leads to 2d Look, Home Sells in 30 Days
- 03/01/09 12:04 PM
This beautiful home in Oviedo, FL, went on the market on January 26, and was under contract on February 25. That's only 30 days! And Gloria Home Staging was an important part of that success. The buyer originally thought that some areas of the home were too small, but she loved the décor and staging so much that it brought her back for a second look. The staging helped make her want to live in this home, above all the others she saw. This is what she would have seen if the home had not been staged:
… (16 comments)
real estate staging: StagersLIST Expo is Coming to Orlando Area March 17 & 18
- 02/25/09 07:30 AM
How could anyone interested in home staging stay away? The first StagersLIST.com Expo of 2009 will take place at Cort Furniture Rental in Winter Park, Florida on March 17 and 18. It will be two days packed with information on the staging industry and on running a staging business. What a great opportunity! My partner, Susan Stevens, and I have the privilege of serving as the local coordinators of the Expo, so we've been getting a preview of the exciting things in store for stagers, realtors, and all the others who sign up and come. On Day One, we'll be … (11 comments)
real estate staging: The Staging Is Doing Its Job!
- 01/18/09 09:53 AM
Last month, Gloria Home Staging had the privilege of staging a townhouse in Casselberry, FL. It went on the market at the beginning of December, and the early results are in. During the month it has been listed, which included the Christmas and New Year's holidays, it had four showings, resulting in two offers! The price is excellent, and the staging is doing its part to get this home sold! Here are some before and after shots: Dining room before Dining room after
Kitchen before Kitchen after
… (10 comments)
real estate staging: True Confessions
- 11/11/08 08:28 AM
I admit it. It’s true. We home stagers do very often express frustration that so few people seem to really “get” the idea of home staging. We write blog after blog trying to explain the benefits of staging, and discussing how hard it is to get Realtors and home sellers to see how practical and beneficial home staging is for all concerned. Sometimes I wonder what Realtors and home sellers think when they read those blogs. Are they mystified? Irritated? Bored? Do they ever notice how often we speak of home staging as more than a business or a marketing strategy? … (6 comments)
real estate staging: “Let go! You’re moving!” Staging helps sellers come to grips with reality.
- 10/08/08 12:38 PM
My poor friend! She loved her home. She and her husband had built it, and she had finally gotten it decorated the way they wanted it. It was lovely and colorful, and reflected her and her family's personalities beautifully. She loved their community and the children's school. Then they decided to accept a job transfer to Orlando, Florida. They just had the summer to sell the home so that the children could start school at the beginning of August. The rush was on! They quickly got it on the market, deciding to sell it as it was. But week after week, … (2 comments)
real estate staging: A Reason Not to Stage a Home?
- 08/14/08 09:45 AM
A realtor responded quickly to a marketing email my partner sent out recently for our home staging business. He is at least the second listing agent for a vacant home that has been on the market for months and months, and he was eager to talk to his client about having us stage the home. Unfortunately, however, his client was not interested. "They just want to sell a service." Susan and I were stunned. Well ... yes, we do want to sell a service. But service to whom? The realtor? Ourselves? The homeowner? Yes! That's it! We want to serve the homeowner. We … (9 comments)
real estate staging: Before, Before, After
- 07/21/08 10:56 AM
Getting a home ready to sell is a process. But how do you tell when it is really ready? The basic wisdom is that the stuff (many call it clutter) must be put away. Pack away what you don't need. Clean it up! This living room is plainly not ready to be shown to buyers!
Most people know this much, and do it to the best of their ability. Others, however, keep going. They put away the family pictures. Some clear off the shelves completely, though others choose to leave the books and accessories, but tidy them up. Many sellers … (7 comments)
Home stagers know that 63% of buyers will pay more for a home that is ready to move into at closing, and they advise their clients accordingly. If it’s that important to considerably more than half of the people looking for a home, sellers need to know what it means to make their homes “move-in ready”. They need to know that buyers don’t want to spend money fixing it up any more than they do, and that the buyers will either not buy the home, or they will offer less for it. The abundance of competition in this market encourages … (5 comments)
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