chris balmes proeprties: Advertising...Internet vs. Print
- 11/15/07 10:32 AM
The statistics these days say that 80% of purchasers are spending an average of 40 hours looking at listings online before they ever call a realtor. With the number of pictures increasing that we can post on MLS systems (16 in our RMLS), as well as virtual tours it only makes sense. (On another note-this is why Broker's tours aren't as successful as in the past. When I can see every corner of the house online I don't really need to preview it!) Recently, I heard that 75% of realtors are spending 80% of their advertising dollars on print. Something is … (14 comments)
The statistics these days say that 80% of purchasers are spending an average of 40 hours looking at listings online before they ever call a realtor. With the number of pictures increasing that we can post on MLS systems (16 in our RMLS), as well as virtual tours it only makes sense. (On another note-this is why Broker's tours aren't as successful as in the past. When I can see every corner of the house online I don't really need to preview it!) Recently, I heard that 75% of realtors are spending 80% of their advertising dollars on print. Something is … (14 comments)
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