Tips & Techniques for Real Estate Agents

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Grow your real estate sales with these helpful tips from Lee Davenport.
As excerpted from the workbook, Plan to Win! and Featured in Inman News  What do you think when you see these quotes?  "New agents spend too much time on marketing and too little time on lead generation, said respondents...  Lead generation was ranked as the most challenging part of the business...
Do you have a difficult time consistently marketing your real estate business on social media?  Whether you are busy managing the day-to-day details of your clients and closings or just feel that social media is not your thang, then it may be time for you to hire a social media marketer. I can h...
  Is your business' back door open?  In other words, are you seeking to market and grow your real estate sales business or brokerage but prospective home sellers, buyers, and even real estate agents slip off your radar because you are not meaningfully connected with them?  If you answer is “I do...
Originally shared at Inman Connect on the Road: Chicago as 3 Deal-Killers to Growing Your Business on InstagramAs Featured in Inman Chicagoland    Remember the days when you had to pay per line or character to most effectively market your listings and business?  In the heyday of print advertisin...
  You are in the real estate sales business but do you feel like no one knows it? If so, you likely have a branding problem, my friend!   The marketing maven, Alexandra Radford of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to ge...
Originally written for Inman News   "Networking will increase the number of people you know. The more people who know you, the more your name can be referred out for your expertise." ~Sussie Sutton You may likely know the importance of networking but with all of the other agenda items of your da...
Originally written for RealtorMagYou love listing new construction homes. Really you do… but for some reason, the “thrill is gone”. You may be tired of the same ole’ same of handing prospective buyers a simple folder of floor plan drawings or showing them an encased miniature model of the undevel...
Why Under the Sells-Scope:  As a broker, it can become quite expensive, both financially and relationally (because your staff's and agents' peace of mind counts!), to have the wrong office management software system. Yet, it can also be costly to explore new options due to the switching costs, do...
For home sellers, D-Day stands for an important strategic operation, critical to the successful mission of selling their home: DECLUTTERING.  Clutter is the home seller's seemingly innocent but conniving mortal enemy to getting to sold in the least amount of time for the most money.  "Over 140 mi...
Over 65% of REALTORS® report having a website for at least 5 years but have had only 2% of their business come from those sites. Yet over 90% of home buyers start their search online. Does anyone else see the problem with these numbers? They do not add up.  I am all for referrals and repeat busin...

Lee Davenport

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