real estate marketing: Internet Marketing – Off Page Optimization. - 03/13/07 01:44 PM
Off page optimization is in simple terms all about link building. The key to good link building is the anchor text that you use. It use always be your key phrases or mutants of them. Let me explain what I mean by mutants, the search engines get very suspicious if they … (1 comments)
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real estate marketing: Internet Marketing – On Page Optimization - 03/12/07 03:35 PM
As we noted in the previous article on page optimization is not just about optimizing for the search engines, it's also about making the experience for your visitors memorable, so that they want to come back for more and so that they buy from you.
So make your site content rich … (2 comments)
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real estate marketing: Has anyone tried this product ? - 01/10/07 07:29 PM
I was surfing today looking at online products that might help my clients with their real estate internet marketing, especially as I regard it to be my job to help them turn all leads not just online ones to real live sales.
I came across this product that claims to assist with … (11 comments)
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real estate marketing: A picture of You or your Team ? - 01/03/07 03:17 PM
Recently we have had many discussions with real estate agents about their web sites and conversion rates from their traffic. Many agents seem to get a lot of hits and no conversions, others not so many hits but a much higher conversion rate. This appeared to be strange as many of … (5 comments)
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real estate marketing: Would a forum be of use to you and your clients ? (Lots of comments please) - 01/02/07 03:14 PM
This post is one I'd like to get lots of comments and feedback on from Real Estate Agents, their clients and the marketing communities here.
We are considering expanding our real estate news blog at http://www.realestatearena.net/ to include a directory and a forum, however I'd like to get feed back from … (4 comments)
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real estate marketing: Is Spam and Bulk Emails Slowing your response to customers ? - 12/27/06 03:01 PM
In this article I'd like to cover 2 areas. When is an email SPAM ? and What can you do about it ?
I recently spent an hour or so on the phone with a web host discussing when is an email spam and they explained the following to me.
It is a … (6 comments)
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real estate marketing: Marketing Your Real Estate Web Site – DIY or Use a Company ? - 12/21/06 02:42 PM
When it comes to marketing your real estate web site there are several things you should ask yourself before you decide that you will do it yourself.
Firstly, Do you know how to do it ? All too often people think they know what they are doing and receive advice form a … (91 comments)
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real estate marketing: Meta Descriptions - Are they a waste of time. - 12/20/06 08:00 PM
This is another myth that we encounter all the time, all too many SEO companies today tell their clients that the meta description has no bearing on their ranking and therefore isn't worth worry about.
Well I guess they are 99.9% right except that the .1% that they are wrong is very … (0 comments)
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real estate marketing: Duplicate Content - Myth or Fact ? - 12/19/06 01:49 PM
This article closely follows up on the post yesterday about tmeplated sites and gives a feel for what Google in particular does with duplicate content.
We've been asked the question about how Google treats duplicate content and penalties for it. We have no 100% answer as we believe we can make cases … (2 comments)
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real estate marketing: Templated Real Estate Site or A Web Site Template for Real Estate ? - 12/18/06 02:22 PM
I speak to many people in both the real estate world and other areas where templated web sites are used and they ask us the question should I use a templated web site ?
This is a difficult question to answer so knowing I'm about to get a lot of comments objecting … (4 comments)
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real estate marketing: Tips for Agents and Sellers when listing your house - 12/15/06 11:17 AM
"This articles gives Sellers tips on how to pick an agent, but also makes some very good points to agents about their web sites and listing prices."
With 8 out of 10 perspective buyers going online to find their new home, there are many things you should consider when you list your … (2 comments)
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real estate marketing: Where should I host my real estate web site for the best Internet marketing results? - 12/14/06 12:26 PM
As a company based in Canada and working with clients in the UK, US and Canada, we are asked this question all of the time. The reason we are able to work with clients all over the world is the World Wide Web and its ability to allow anybody, anywhere to … (8 comments)
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real estate marketing: Choosing a Domain Name for your Real Estate Web site. - 12/13/06 03:29 PM
This is the first in a line of articles about marketing your real estate internet web site. Some of the things that I will say during this series will most definitely be regarded as controversial by many SEO pundits, but I am talking about marketing your web site, not just optimizing … (6 comments)
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