real estate: Qualifying Buyers for Their Desired Features - 10/08/07 04:05 PM
Once you've secured a firm commitment as to the desired community, the next step is to determine their desired features in a home. Ask, "What are the specific elements you are looking for in a home?"
Make a point to take notes as they list each desired amenity. A simple … (1 comments)
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real estate: Getting a FSBO appointment - 10/08/07 03:40 PM
For those of you who just love to get on the phone, there is a way to call FSBO's and get appointments without ending up feeling beat-up and bloody. You know that the lure or bait that we often use in the lead generation two-step ads is a "Free Special Report". … (0 comments)
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real estate: Basic Direct Marketing Formulas-measure the results in order to determine their profitability - 10/08/07 02:29 PM
These formulas are used to measure the results of your various programs and campaigns. You need to measure the results in order to determine their profitability. If you make money - keep it. If not, ditch it. You cannot know, for sure, which is the case unless you measure the results.
1. … (1 comments)
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real estate: REFERRALS ARE MONEY IN THE BANK!! (sample letter to old, dear friends/family) - 10/03/07 04:37 PM
(Letter to old, dear friends/family)
Dear Bob and Bobbi,
It was great, just great, talking with you on the phone the other day. I can't get over how big little Bobbette sounds. Wasn't it just yesterday that we were all double dating down on the Boardwalk?
Man, time goes so fast, doesn't it?
Well, guys … (3 comments)
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real estate: The Power of Headlines - 10/03/07 04:08 PM
Your headline, or the first three to five words in your small classified, will make or break your advertising campaign. If you don't capture the attention of your reader with your headline, anything beyond is useless effort and wasted money.
Successful headlines are often written as promises, either implied or direct. The … (2 comments)
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real estate: How to target online traffic to your web site - 10/03/07 02:59 PM
Do you know what it means to Target Your Market on the Internet? And if so, have you taken the steps necessary to drive the right traffic to your site? Here are four steps to get you started.
1. Realize most of your site traffic will come from buyers -- which means … (3 comments)
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real estate: THE SIMPLEST, MOST POWERFUL WAY TO ENHANCE YOUR INCOME IS TO PLAN AND THEN WORK YOUR PLAN - 10/03/07 02:19 PM
Here are a few more guidelines for designing the marketing campaign that brings you the most for least - that turns you into a Mad Moneymaking Marketer.
1. There are dozens upon dozens of marketing strategies. Choose only those that you look forward to trying out. Contrary to popular opinion, you are … (0 comments)
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real estate: THE INTERIM BINDER - 10/02/07 01:32 PM
If you are already familiar with the interim binder,
then you know the money-saving advantage that can be gained from its use.
If you're new in real estate, or if no one has taken the time to tell you about the binder,
this may be a very valuable piece of literature.
Like other vehicles, the … (1 comments)
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real estate: Ways to Market to Your Audience - 09/27/07 11:00 AM
The pre-foreclosure workout business is a continual process of finding new defaulted homeowners. You should target your marketing to homeowners facing foreclosure and the content of your marketing no matter what the form should always focus on how you can help them.
The top ten most popular and most effective marketing resources … (4 comments)
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real estate: How to Find All The MOTIVATED HOME BUYERS You can Handle! - 09/25/07 11:05 AM
… (1 comments)
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real estate: Create Your Own Flyer in ... Minutes - 08/22/07 12:51 PM
Simple as 1,2,3!
1. Create Your Flyer: Select from one of our template designs, type in the text you want, select and upload the images you want to use and your done.
2. Send Your Flyer: Once you have created your email flyer, tell us where to send it. Pick an area … (5 comments)
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real estate: How to Use Direct Mail for Leads and Listings - 07/17/07 01:52 PM
The are keys to good letter writing. The better the letter or report, the better your responses to that letter or report.
It pays to STUDY the techniques of good direct response letter writing.
1. KNOW YOUR AUDIENCE. Your letter's success really depends on how closely you align yourself with your audience. You … (4 comments)
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real estate: FHA’s Pre-Foreclosure Sale Provision (PFS) - 07/06/07 03:19 PM
This FHA provision is as it sounds. Your client sells their home prior to a foreclosure sale instead of letting it go to a foreclosure sale. If your client can't afford their home any longer, i.e., your client is unable to meet the mortgage obligation, and if your client doesn't qualify … (3 comments)
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real estate: The Forbearance Agreement-Short Sale Tip - 07/02/07 10:58 AM
All forbearance agreements are basically the same-regardless of the type of loan your client may have. Typically, your client pays a portion of the money he or she is behind (the arrears) to their mortgage lender in an upfront lump sum payment.
Then, your client pays the remaining portion of the arrears … (2 comments)
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real estate: 7 Ways to Leverage Your Earnings - 06/25/07 04:34 PM
"Richer is the man earning 1% of the efforts of a 100 men than 100% of his own efforts." -J. Paul Getty It really doesn't matter where you find yourself today-doing 3 deals a year or 200-if you are the sole catalyst for your production, if it is primarily your efforts … (1 comments)
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real estate: Real Estate Prospecting part 2 - 06/25/07 11:17 AM
FSBO'S - make note of FSBOs daily. Make contact by telephone, mail, or personal visit. Note: Give FSBOs referrals that will assist them in selling their property (i.e., Alliance Title, an Escrow Officer, a Lender, etc.).
People Farms - develop a personal database with 500-2000 people you know (i.e., past clients, present … (2 comments)
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real estate: Analyzing Your Client's Income - 06/25/07 11:05 AM
The first step in determining your client's monthly household budget is to analyze their household income and to calculate how much net take-home pay, or net monthly income, after taxes and other deductions, is available each month for paying bills and household expenses. How this figure is calculated will depend on … (0 comments)
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real estate: Real Estate Prospecting Tips - Part 1 - 06/22/07 11:32 AM
Just Listed - prospect around new listings. Mail or hand distribute 200-250 flyers or postcards. Note: Someone will list their home within 60 days.
Just Sold - prospect around a recently sold property. Mail or hand distribute 200-250 flyers or postcards. Let neighbors know who is selling property in their area. Note: … (1 comments)
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real estate: FREE Real Estate Investing Video Series Amaze Investors! - 06/18/07 07:00 PM
I was talking to my friend & 3rd generation real estateinvestor and author Mark Walters this morning on the phone.
His Grandfather invested in his first "fixer-upper" property back in 1937 in San Jose, California. Since that time, Mark'sfamily has never stopped investing in real estate!
They've been sharing their 8 decades of … (0 comments)
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real estate: Reinstatement Figures - 06/18/07 11:18 AM
Call your client's mortgage lender for reinstatement figures.
It usually takes between 24-48 hours before the Mortgage Authorization Release Form you faxed to your client's mortgage lender is posted in their computer system. So, after you have faxed this form, you may have to wait a day or two before you … (1 comments)
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real estate: California Foreclosure Activity Jumps Again - 06/13/07 11:36 AM
The number of default notices sent to California homeowners last quarter increased to its highest level in almost ten years, the result of flat appreciation, slow sales, and post teaser-rate mortgage resets, a real estate information service reported. Lending institutions filed 46,760 Notices of Default (NoDs) during the January-to-March period. That … (1 comments)
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real estate: Riverside and San Bernardino Counties Home Sale Data - California - 06/13/07 11:30 AM
Have a transaction to open? We handle National Escrow & Title! Specify Luis Echevarria and Alliance Title! And thanks for your support! EMAIL ME YOUR ORDER AT: openorders@luisechevarria.com
… (0 comments)
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real estate: Mortgage Default - 06/12/07 07:58 PM
Once two or more consecutive payments are missed, most lending institutions will consider the homeowner's loan in default. The lender may consider the loan in default as soon as the second payment is one day past due. This means that if someone misses their mortgage payment due on January 1, and … (2 comments)
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real estate: Generating Lists for Short Sales - 06/06/07 01:30 PM
Typically, this is the easiest way to find people who are in foreclosure. Now those lists can be generated a couple of different ways. A local company, which is by far the best, will typically work with courthouses and will generate a list of public notices. For example, there is a local … (6 comments)
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real estate: Identifying Yourself as an Investor - 06/01/07 11:23 AM
When you are negotiating with the bank, should you tell them you are an investor?"
There are two different schools of thought. Some would have you believe that you should tell a loss mitigator, the person handling the account that's in default, that you are a family member or a friend … (1 comments)
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real estate: Understanding Preliminary Reports - 05/30/07 01:55 PM
After months of searching you've finally found your perfect dream home. But is it perfect? Will you be purchasing more than just a beautiful home? Will you also be acquiring liens placed on the property by their prior owners? Have documents been recorded that will restrict your use of the property? … (0 comments)
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real estate: Locating Properties for Short Sale - 05/30/07 12:24 PM
I'm going to give you many ideas for locating properties and you need to do ALL of them. If you were to call me, struggling to find deals, and you told me that you were just mailing letters, I would say, "That's not enough!" You've got to do everything. You have … (8 comments)
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real estate: Bankruptcy and Short Sales - 05/29/07 12:18 PM
Many people think this is something to be afraid of. I used to be afraid too. Bankruptcy is not a big deal. It just requires that you do a few different things and that you understand how it works.
You still want to get the deed to the house but you … (2 comments)
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real estate: Ownership Vs. Debt - 05/29/07 11:14 AM
Ownership
There are a variety of forms of ownership of property. The more common forms of ownership include: (1) Joint Tenancy: property owned by two or more people at the same time in equal shares; typically referred to as the four unities (unity of time, title, interest and possession vesting in each … (0 comments)
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real estate: How to Decrease Costs, Increase Production, and Improve Your Lifestyle in 3 to 6 Months - 05/21/07 07:17 PM
The best, most profitable market you could ever work is your network of past clients, friends, family, business associates and acquaintances.
Why? Because they all KNOW you. And studies have shown time and time again that, given a choice, people prefer to do business with people they know, like and trust. … (3 comments)
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real estate: Dominate A Farm For Less Than $5 A Day - 05/15/07 02:21 PM
One of the oldest traditions is real estate is the development of a geographical farm. It is a wonderful example of "niche" marketing and I wholeheartedly agree that every agent worth his or her salt should have a "farm" and work that farm until it produces consistently and persistently to the … (15 comments)
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real estate: Making Networks WORK For You - 05/15/07 01:50 PM
One of the most cost effective ways to generate revenue for your firm, is to have other business professionals refer you business. When this happens, it's like having a sales force out there working for you without having them on your payroll. The only way you can get other professionals to … (2 comments)
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real estate: 7 Great Lead Generating Reports - 05/15/07 01:21 PM
The following reports can be used as the basis for making a "soft" offer.
The Internet is the perfect medium of using a "soft" offer to help capture the contact information of your visitors. A "soft" offer can take the form of additional information (or services) which is delivered via email, a … (4 comments)
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real estate: How to Generate a Winning Marketing Campaign - 05/15/07 12:50 PM
"Nothing happens until somebody sells something."
- Red Motley
Marketing is everything you do to promote your business which results in your customers - buyers and sellers - calling YOU to do business with YOU on a regular basis.
Marketing does not mean advertising.
Advertising is a component of marketing. A strong word-of-mouth campaign is … (1 comments)
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real estate: Making Editorial Advertising Pay - 05/02/07 04:49 PM
The late Joe Karbo became famous for his self-published book The Lazy Man's Road To Riches, selling hundreds of thousands of copies worldwide. The KEY to his amazing success was unusual for the time... the exclusive use of editorial style advertisements.
A bit closer to home, take a good look at many … (0 comments)
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real estate: Riding the Winds of Change for Fun and Extraordinary Profit - 05/02/07 03:19 PM
Let's talk about change.
Things change. Circumstances and situations change. Life changes... sometimes for better, sometimes for worse.
In fact, besides death and taxes, the one constant truism you can always count on is change. There is always going to be continual change throughout our lives and throughout the lives … (2 comments)
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real estate: Proven Classified Ad Campaign - 05/02/07 02:55 PM
Brett Beasley (a pseudonym by request) serves a small town of 35,000 with an average sale of $138,000. He spends $87.52 a week to alternate 4 short classified ads in two local papers. The result? 14 deals in 7 months for a gross profit of $113,295!
A great 5-step system
Brett Beasley uses … (9 comments)
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real estate: Show & Sell - 05/02/07 02:39 PM
Buyers are driving the real estate business on the Internet. That's the good news. The bad news is they can also drive you nuts once they are in your car and looking for that home they have always wanted. Here's how to take control of the situation and obtain a viable … (3 comments)
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real estate: Open House: The Debate Continues - 04/30/07 03:05 PM
Holding Open House. Is it worth your time and effort or is the practice best left to "newbies" with nothing else to do? Here are two sides: PRO: "I do Open Houses as much as possible on my listings. After looking at my numbers this year, I found I did … (1 comments)
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real estate: Why Open House is a Waste of Time and What You Should be Doing Instead - 04/27/07 03:58 PM
Let me preface this report by stating emphatically that holding open house is a terrible waste of time, marketing dollars and effort unless you can get someone else to do it for you. We'll discuss a much better approach in a moment. Right now, let's prevent this scenario:
You walk in the … (21 comments)
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real estate: How to Double, Triple or Even Quadruple Buyer Calls with a Simple Classified Ad - 04/24/07 01:42 PM
Advertising down payment, monthly payments and the annual percentage rate in your property ads has been proven to make your phone ring - especially when combined with a good voice mail or hotline system.
Hotlines are important for two primary reasons:
Structured and scripted properly, your hotline can qualify and disqualify potential … (4 comments)
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real estate: The Magic of Metaphor! - 04/24/07 01:34 PM
The most powerful verbal persuasion technique of all time is the metaphor.
That right - stories. Story telling, believe it or not, is a science.
The science of psycholinguistics (the science of language) and the science of neuro-linguistics have recently provided new tools in which we can now come into a better understanding … (0 comments)
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real estate: Risk Reversal for Buyers - 04/20/07 02:29 PM
Lee Iacocca once said, "If you want to be the best, you have to separate yourself from all the talk about quality. And put it in writing."
What Mr. Iacocca was referring to was offering a guarantee.
Every retail operation guarantees their products. Every manufacture guarantees their products. Every mail order operator has … (1 comments)
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real estate: How To Make A Fortune Giving Away FREE Reports! - 03/23/07 07:48 PM
Writing and publishing is a powerful way of helping people discover you, your services and how you can solve their pressing problems.
Writing, publishing and offering valuable information via a FREE REPORT can be an incredibly powerful lead generation tool. Why? Because Free Reports make a valuable offer -- a component of … (4 comments)
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real estate: Beef Up Business - 12/20/06 06:30 PM
7 Ways To Beef Up Your Real Estate Business
By Bernice Ross
How much is your business worth? Beefing up your book of business not only makes your business more profitable today, it increases its value if and when you decide to sell. Beef up your book of business by taking any … (0 comments)
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