marketing: My Favorite Brands - 03/31/17 03:27 PM
My Favorite (and Least Favorite) Brands
     We were given the contest opportunity for March to consider branding, and to write about our 3 favorite brands.  I have a lot of brand loyalty, and the 3 below are ones that I've used, and will continue to use, for years to come.
Bauer Hockey
I've been playing hockey as far back as I can remember, and from the early days til today (with a short breakup when Bauer briefly merged with one of my least favorite companies of all time, Nike), I've trusted Bauer products for performance and endurance.  They produce everything a hockey … (11 comments)

marketing: How Loan Officers Can Survive in a Rising Rate Environment - 03/01/17 02:55 PM
How Loan Officers Can Survive in a Rising Rate Environment
     During periods of constantly rising interest rates, the mortgage business shrinks, sometimes substantially.  Since November, we've seen 30 year conventional fixed rates move from the mid 3's to the mid 4's, and because of that, refinance applications are down by a large margin.  The many mortgage operations that function as call centers and thrive on incoming calls largely in response to low rate advertisements are typically in a lot of trouble in environments like we're seeing now.  
     Because of that, I was inspired to write a piece on … (3 comments)

marketing: Agent Education Starts with ActiveRain - 11/07/16 07:54 AM
Agent Education Starts with ActiveRain
     This morning I met with a friend & local Realtor that is interested in taking their real estate business to the next level in 2017.  Already hard working, savvy, smart, and personable, she's well on her way to becoming a top producer, but her online presence (by that, I mean turning time spent online into commission checks) is lacking.  Thankfully, that'll be changing in 2017, so we met today to talk about some strategies and some things she should be doing between now and then.
     As it turns out, just about everything we discussed … (27 comments)

marketing: Editing - 08/16/16 12:41 PM
     As an English major, I've always been accustomed to having my written work edited.  Peer review, professional editing, and even doing a second (or third..or fourth) take myself are all ways I've caught errors, improved works, and put a best foot forward.  In real estate, editing isn't a regular part of the business, but it should be.
     Between contract work, creating addendums, marketing, and even email communication, we do a lot of written work.  When things aren't properly edited, misspellings & poor grammar abound, and every so often, something pops up that makes you scratch your head and say, "Huh?"

marketing: ActiveRain is Ahead of the Curve - 08/05/16 05:23 AM
ActiveRain Is Ahead of the Curve
     Yesterday  I tuned in via Facebook Live to Inman Connect San Francisco to catch keynote speaker Gary Vaynerchuk (or Gary Vee, to his 'followers') as he spoke to a room full of real estate professionals on how to survive & thrive in the modern market.  There was a lot of talk about tech and using social media to capture new business and stay relevant.  There was also a lot of ideas tossed out there on how to be successful in today's real estate world.
     While there were some good takeaways, a lot of the … (41 comments)

marketing: Step Toward Success - 07/20/16 06:35 AM
Step Toward SuccessEducation and action are key to moving mortgage professionals toward their goals
 By John Meussner, loan officer, Mason-McDuffie Mortgage | 
As 2016 continues to unfold, people across the country are obsessed with getting in 10,000-plus steps each day to meet their fitness goals. That challenge is in front of them all day, displayed on their health-tracker smartwatches and wristbands, showing them just how far they are from reaching the mark. When their daily goal is far off, the effort level increases, and when they are closing in on the 10,000 steps, the effort goes through the roof.
Many of these 10,000-step devotees are young … (7 comments)

marketing: Linking to the Past - 07/19/16 10:52 AM
Linking to the Past
     When creating your ActiveRain blog, if you're a rainmaker, you WILL get traffic.  As long as you follow the advice of AR University/blogging bootcamp, and the structure that seasoned ActiveRain bloggers have laid out before you, your blog will rank, get traffic, and hopefully make the phone ring.
     It's a fact - google loves ActiveRain.  You may hear some grumblings in the rain that AR has lost it's "Juice", but if you check out the screenshot here, you'll see that's rubbish - this is one of many posts I have that the Google Gods smile … (44 comments)

marketing: How to Incorporate Pokemon GO Into Your Business - 07/12/16 05:01 AM
How to Incorporate Pokemon GO Into Your Business
     If you've been on social media the past few days, between political commentary, civil unrest, cat pictures, and ads, you may have noticed the latest social phenomenon - Pokemon GO
     The website explains, to play the game, a user must  "Get on your feet and step outside to find and catch wild Pokémon. Explore cities and towns around where you live and even around the globe to capture as many Pokémon as you can. As you move around, your smartphone will vibrate to let you know you're near a Pokémon. Once you've … (65 comments)

marketing: How to Approach a FSBO (For Sale by Owner) - 03/31/16 01:09 PM
How to Approach a FSBO (For Sale by Owner)
     "Work expired listings & FSBO's!".  This is the advice nearly every new real estate agent receives as a way to strum up business quickly and get started on building an empire of listings.  At least that's how it seems.  The problem becomes when every agent starts doing this, the FSBO's and Expireds get caught in a real estate agent free for all, and no matter how good their intentions may be, agents can easily come off as hyenas.  
     So what's an agent to do?  The fruit is RIGHT THERE!  They're … (71 comments)

marketing: With Rates Down, Here's What You Should Be Doing - 02/11/16 04:55 AM
With Rates Down, Here's What You Should Be Doing
     It's been a little while since I've heard the term "refi boom", but that's what's being floated around this week as mortgage rates are once again knock knock knockin' on history's door.  With 30 year fixed rates in the mid 3's and 15 year rates in the high 2's for the first time in a long time, the word REFI is popping up everywhere.
     For some LO's, "refi booms" are what make their business.  They buy leads, work 15 hour days, and try to bang out as much volume as … (31 comments)

marketing: Why Get Client Testimonials? (It's not why you think) - 01/20/16 05:27 AM
Why Get Client Testimonials? (It's not why you think)
     Whether or not testimonials and reviews are important isn't up for debate.  It's clear that they are super important, and as the internet becomes the go-to resource for consumers shopping for real estate and lending services, testimonials will become even more important.  If you're NOT getting testimonials published in a place consumers are actively using, you need to get started.  
     When looking around for a Realtor or lender, consumers go online and search for various things.  Yelp! is a resource they use, maybe searching for a "mortgage broker in … (71 comments)

marketing: CFPB targeting MSAs? About Time! - 04/14/15 02:50 PM
CFPB Targeting MSAs?  About Time!
     I recently read an article about a fine levied by the CFPB against a title company that was engaged in a marketing service agreement (MSA).  In the real estate, MSAs are largely known as the "gray area" of referral fees - a way to circumvent RESPA, remain compliant, and still write a check to obtain steered referrals. 
     In the article, it states that attorneys are disappointed that the CFPB appears to be "regulating by enforcement".  Well, attorneys, I say, it's about damn time someone is sorting through the industry BS that's giving us all a … (11 comments)

marketing: Forget About "Millenial" Marketing - 03/10/15 05:58 AM
Forget About "Millenial" Marketing
     I'm sick of it.  The "M" word has consumed everything, it seems, and I'm just.plain.sick.  I haven't heard of a term to define a generation that has instilled more fear in businesses, more action plans in marketing, more cries of "entitlement".  I am a millenial.  Here are some fun facts to describe this "millenial".
- I hate text messaging.  I'd rather email.  Even better, I'd prefer to pick up the phone and solve an issue that will take days of email correspondence in a 5 minute conversation.  I'd like to hear the … (140 comments)

marketing: Are your blogs up to date? - 01/28/15 11:03 AM
Are your blogs up to date?
     One of the most beautiful things in the world when it comes to creating web pages, blogs, and things to toss out into the interweb is that they, theoretically, go on forever.  This can also be one of the scariest things about internet marketing, depending on how you look at it.  When someone finds you online, you want them to know you're the market expert of today, not the market expert of 3 years ago.  What am I getting at here?
     I just went to update some town-specific … (24 comments)

marketing: FHA Changes - Let Your Database Know! - 01/13/15 05:39 AM
FHA Changes - Let Your Database Know!
     We all know the recent changes made to the FHA loan program are a good thing for business going forward, but are you taking advantage of the change in all ways possible?  As a mortgage banker, it's my job (if I want my business to last) to keep my past clients in mind when programs change or rates drop, but as a real estate agent, title agent, or any other non-mortgage entity to a transaction, you probably don't give thought very often to your past client's mortgages.  You should.

marketing: That little fee? That's a BIG deal - 12/04/14 10:58 AM
That little fee?  That's a BIG deal
     Why do people do business with us?  More often than not, it comes down to 3 things.  They know us (we market ourselves), they like us (we market ourselves in a good way), and they trust us (we are referred, have given something of value, or they've researched us and feel comfortable).  Take one of these things away, and business is lost. 
     Recently, I've witnessed a fellow professional lose trust, and some likability (that's a word, trust me) all over a couple hundred bucks and steering a … (44 comments)

marketing: Monday Motivation - If at First They Don't Succeed... - 12/01/14 02:06 PM
Monday Motivation - If at First They Don't Succeed
     If at first you don't succeed, try, try again.  But wait - insanity is repeating the same course of actions and expecting a different result - so what are we to do?  Personally, I think persistence is a virtue, but it's important to know when we're spinning our wheels, too.  Some things just won't work, no matter how badly we want them to.  Those things aren't what this post is about.
     This post isn't about what you've valiantly attempted only to eventually concede.  We've all been … (52 comments)

marketing: Your Format is More Important than your Message - 11/18/14 01:58 AM
Your Format is More Important than your Message
     Like many of you probably relate to all too well, the first thing I need to do when I check email each day is sort through the important emails and weed out the crap marketing and spam that my filter didn't catch.  More and more these days, there's a lot of it.  From Nigerian Princes to company's with a system to net LO's 20+ deals/month! (if they figured that out, why aren't they LO's?), I get all sorts of crap.  I also occassionally get legitimate marketing emails from companies that … (38 comments)

marketing: Winter is Coming - 10/14/14 12:57 PM
Winter is Coming
     This will be my second "winter" in Southern California, and since moving here I have lost my recognition of the change of seasons.  Just last week I was diving into the Pacific without a wetsuit, and back east I'd have been bundled up by a fire in a jacket roasting marshmallows.  Technically, though, winter is coming, and traditionally my business has picked up at this time of year.  When many hit that "valley" I've had some of my best months.  This month AR issued a challenge to share what we do to keep business moving … (17 comments)

marketing: Trading with Trust - 09/30/14 02:52 PM
Trading with Trust
     You want my name?  And my phone number?  AND my email?  When I stumble upon a lead capture, I recognize it for what it is, and usually leave it alone, or sometimes if the mood strikes me, input a friend's contact info to drive them a little crazy.  When it comes to my own marketing, though, I understand the importance of lead captures, calls to action, etc.  So the question has been asked - HOW can we get people to input their (correct, accurate) information so that we may contact them?

John Meussner, #MortgageMadeEasy Costa Mesa, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) Ambassador large

John Meussner

#MortgageMadeEasy Costa Mesa, CA 484-680-4852

Costa Mesa, CA

More about me…

Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,

Address: 23441 S Pointe Dr, Ste 110, Laguna Hills, CA, 92653

Office: (949) 247-7530

Mobile: (484) 680-4852

Email Me




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