advertising: New Movie ~ ActiveRain Critics Weigh In... - 10/13/11 06:30 AM
Lots of talk about the background color. This is a subject of much study in advertising circles. Psychological studies have shown that colors do matter. If you want to keep viewers attention, the most effective color has been shown to be . . . hold your hat. . .
ORANGE: For brochures, which a video is, with movement, the color orange conveys, among other things, strength and ambition. Good for graphs and charts. For some strange reason, one of the most popular colors for backgrounds is a mustard orange. Go figure!
YELLOW: While seemingly close to orange (half red and half … (28 comments)
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advertising: Telling me to STICK IT? That's a bit harsh.... don't you think??? - 04/21/11 08:00 AM
OF COURSE BRAD IS RIGHT.
Brad understands that all a buyer or seller really wants to see on the Internet or other media (sorry agents) is information about homes for sale and photos of homes for sale.
Sending them to your card takes them to the last thing they want to see a real estate agent.
If I were a listing agent, I'd have a QR sticker on the yard sign or brochure that takes folks to the listing info with interior photos.
Since I don't have listings, I send folks to my IDX site.
Of course, I could be wrong.
I'm woefully behind in … (30 comments)
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advertising: Where do you spend your advertising dollars? - 07/18/10 05:52 AM
INTERNET, RADIO, TV, PRINT, DIRECT MAIL?????? WHAT IS WORKING FOR YOU. WHAT DID NOT WORK FOR YOU????
Inquiring minds what to know. WHERE DO YOU SPEND YOUR ADVERTISING DOLLARS?
Come on folks! Out of 186,977 members, we should get some interesting information.
I found Ralph's post through a re-blog. I though I'd try the same approach to get more responses.
So far we have
Direct Mail ActiveRain blogging Internet web sites Social Media Craigslist Signs Gifts (key chains, pens, calanders etc.) Cards to neighborhoods (just sold/just listed) newsletters Sphere ads, gifts, sponsorships. PPC ads. community papers … (25 comments)
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advertising: THE "DRIP CAMPAIGN". . . HOW ARE YOU USING THEM TO REACH THE CONSUMER, TO INFORM OR TO ANNOY?? - 02/17/10 07:11 AM
A QUESTION FOR REAL ESTATE AGENTS . . .
ARE YOU PRACTICING QUALITY OR QUANTITY ADVERTISING.
Drip campaigns are a life saver for many of us who use them to get information to the consumer. They work and they are helpful to the consumer who is actively seeking information about properties for sale.
ARE YOU SENDING INFORMATION OR JUST PLAIN JUNK? So many of the systems that agents employ to help them promote themselves and their services, such as, call capture, automatic updates, etc. can be useful and time saving. Sadly, they can also service to alienate the very person to … (15 comments)
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advertising: A key word that should be on the mind of every real estate professional and part of their "every day" and "every interaction"… - 10/13/09 04:48 PM
For some reason many agents of the old school don't believe that they are prospecting when working on the computer. Not so.
Just as they send the post cards out monthly and follow up with clients weekly or advertise in the magazine monthly, our Internet advertising needs frequent attention.
My goal for Internet advertising is ubiquity. That requires frequency of posting, writing, reading, editing, commenting, etc., etc., etc.
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Via Anne Marie Malfi, Real Estate Marketing Virtual Assistant/Owner, Bucks County,PA (Malfi Marketing Solutions ~ for real estate professionals):
A key word that should be on the … (15 comments)
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advertising: ADVERTISING MORTGAGE PROGRAMS IN THE NEW MEDIA - 09/22/09 05:42 PM
ADVERTISING WORKS! WE ALL KNOW THAT.
This sign was spotted in Lanham, Prince George's County, MD at the corner of Route 193 and Good Luck Road. It's a busy area with moderate drive-by traffic since it's just a couple of blocks from NASA Goddard.
Problem is. . . . . . no one answers the phone and there was no recording at 6:20 p.m. today.
OBAMA TO THE RESCUE? Not unless someone answers the phone.
… (34 comments)
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advertising: PERHAPS THERE ARE BETTER WAYS TO SELL PRODUCT OR SERVICES THAN COLD CALLING! - 06/21/09 06:00 PM
WE'RE NOT RUDE. YOU'VE INVADED OUR SPACE AND NOW YOU WANT OUR TIME.
Your want to PUSH and we want to PULL. Since we're the ones that might be buying, we get to make the rules.
Inspired by, Realtors ---- Barriers to Information by Judith Sinnard - The Floor Plan Lady
Ms. Sinnard implies that we Realtors are rude or something because we don't want to sit through a telephone presentation of her product. Good grief! The intrusion of cold callers is so annoying, laws have been enacted to protect the consumer. Of course, since we're in business, we're not protected. That doesn't make the … (135 comments)
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