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real estate advertising: WHO ARE THE "EXPERTS" IN THE REAL ESTATE INDUSTRY??? - 04/13/12 11:11 AM
WHO ARE THE "EXPERTS" IN THE REAL ESTATE INDUSTRY???
"EXPERT"????
I believe that it takes a lot of self confidence to make the claim of real estate "EXPERT".
I'm not sure there are really any licensees who should make the claim of "EXPERT"
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This post inspired by
What It Means To Be an ‘EXPERT’ in Real Estateby Maryann Giacobbe ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
REAL ESTATE IS UNIQUE PROPERTY.  Seems to me that making the claim of EXPERT puts one at risk.  Folks don't buy a piece of real estate like they buy a sweater or a 5 lb. bag of potatoes.  Claiming … (8 comments)

real estate advertising: "WHO AM I? WHY AM I HERE?" (On ActiveRain). WHO IS ASKING and TO WHOM ARE THEY SPEAKING? - 01/19/12 08:08 AM
DOES THE HOME BUYING and SELLING CONSUMER REALLY READ OUR ACTIVERAIN BLOGS?? 
A post by William Johnson examines the how and why of the consumer reading our posts.  I question the premise that the consumer actually reads our posts, at least in sufficient numbers to have a positive return.   The question then becomes, when the consumer goes to the Internet for real estate information, what are they seeking?  I submit that they are seeking very targeted information about HOMES FOR SALE. 
IF THEY DO READ ACTIVERAIN POSTS, HOW DO WE KNOW?   If a significant number of the public actually reads … (14 comments)

real estate advertising: REDFIN Cherry-Picked the Data for their Scouting Reports - 10/07/11 06:49 AM
NEGATIVE ADVERTISING CAN HAVE UNINTENDED CONSEQUENCES FOR THE NEGATIVE ADVERTISER.
Could it be that the production numbers published for these SCOUTING REPORTS for their own agents could result in unintended consequences???
These PRODUCTION NUMBERS advertises some Redfin Northern Virginia Redfin agents with a number of sales, over 80 in a month.  It appears that they equate the number of sales with quality of service.
What's next???  Might they try to advertise their own services and value to the home buying and selling consumers???  Or, will they continue to rely on negative advertising like the snake oil salesman of the old west or the present day politician??
PLEASE READ THE … (8 comments)

real estate advertising: ARE WE "BROKEN"? . . . HAVE WE "CEASED TO FUNCTION AS A SERVICE INDUSTRY"? - 12/15/10 08:02 AM
HAVE WE "CEASED TO FUNCTION AS A SERVICE INDUSTRY?"
Inspired by Ruthmarie Hicks' post, "Stepping out of the box and away from the spin zone...." (No link because it's Members Only), in which she suggests that the real estate industry is at risk, I would suggest looking at the state of our industry from a different perspective.  Our outlook may be a reflection of how long one has worked in our industry and learned to survive.
To answer the question "HAVE WE CEASED TO FUNCTION AS A SERVICE INDUSTRY?" in the affirmative would indicate that our corner of the real estate market, REAL ESTATE BROKERAGE, is at … (52 comments)

real estate advertising: Do You Want Your Business to Be at 100% Capacity? - 10/29/10 08:54 AM
OF COURSE YOU WANT TO BE AT 100% CAPACITY! 
In real estate, once you reach 100% of the limit of production for your existing agents, you can then:
focus advertising on a wider area focus advertising on a higher price range focus advertising on more popular communities focus advertising on popular employment centers focus advertising on popular transportation routes and more, more, more.
It isn't necessary to increase the number of agents.  You can be more selective with the clients you accept to represent. 
Quality over quantity.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.
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Via Liz and Bill Spear RE/MAX … (6 comments)

real estate advertising: The Question is should I wait for Prices to drop? What if rates go up? - 06/06/10 06:59 AM
WHEN YOU SPEAK WITH A CONSUMER, DON'T FORGET YOUR CRYSTAL BALL.
You're going to need it because the consumer is probably going to exhibit their insecurity and angst by asking COMFORT questions.  The same questions almost all consumers ask.  You know the kind of questions I mean. . . .  the
"WHAT IF" questions.
Andre is getting specific, and, that's what is likely to encourage the consumer to take action NOW.  However, not all agents are prepared to answer the "what if" questions. 
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.
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Via Endre Barath,Jr. (Beverly Hills,CA.310.486.1002 Coldwell Banker):
The question is should … (15 comments)

real estate advertising: WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Chapter 3. - 02/11/09 06:48 AM
A CONTINUING DISCUSSION ABOUT REAL ESTATE INDUSTRY ADVERTISING IN 2009.
Chapter 1 of this series examined the potential value of: 
Real estate magazines TV advertising (Cable) TV advertising (Local and network stations) Radio advertising Chapter 2 of this searies examined other advertising resources. 
Newspapers Internet Pay-Per-Click
Chapter 3 examines:
Internet directories and search engines INTERNET DIRECTORIES and SEARCH ENGINES - The gentleman on the phone is offering you the very best opportunity for Internet advertising advertising yet invented.  First, you must go to their web site and let them lead you through the nose in a step-by-step procedure that produces the desired result, seeing … (42 comments)

real estate advertising: CONSUMERS HAVE CHANGED A LOT MORE THAN REAL ESTATE COMPANIES. Chapter 3. - 01/19/09 07:13 AM
The comments to the Chapter 1 and 2 of this series have generated more topics of interest.  The comment below from Carol Culkin was, for me, inspirational and an affirmation that we, the real estate practitioners must control the real estate transaction from search to settlement.    
Carol wrote:  "Lenn - Bottom  line, buyers still need agents. And, I for one refuse to play along with the hard to get buyer. I would love to be able to convert everybody but not everybody wants to be converted. I guess I feel fortunate enough to still come across motivated people these days and I don't need to … (68 comments)

real estate advertising: WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Magazines, Newspapers, Web Site . . . . . . . Chapter 3. - 12/23/08 09:52 AM
WHERE TO SPEND YOUR ADVERTISING DOLLARS?  How do we advertise our services?  As stated in Chapter 2, "The last thing real estate agents and brokers need to hear in a recession, when every dollar is important, is "just give it a try".   Advertising dollars should be invested, not gambled." 
Chapter 1 and 2 of this series examined the potential value of:
Real estate magazines TV advertising (Cable) TV advertising (Local and network stations) Radio advertising Newspapers Internet Pay-Per-Click CHAPTER 3 EXAMINES INTERNET DIRECTORIES
Examples: 
Open Source Project(DMOZ) -This directory has been around since about 1999 and while not always easy to follow, it … (72 comments)

real estate advertising: WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Magazines, Newspapers, Web Site . . . . . . . Chapter 2. - 12/10/08 06:56 AM
WHERE TO SPEND YOUR ADVERTISING DOLLARS?  The last thing real estate agents and brokers need to hear in a recession, when every dollar is important, is "just give it a try".   Advertising dollars should be invested, not gambled. 
Chapter 1 of this series examined the potential value of:

Real estate magazines TV advertising (Cable) TV advertising (Local and network stations) Radio advertising Chapter 2 examines other advertising resourses.  In this issue:
Newspapers Internet Pay-Per-Click
Newspapers -Newspapers have historically been a staple advertising media for real estate brokers and agents.  Large brokerages have traditionally used newspapers for recruiting, placing the full … (50 comments)

real estate advertising: WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Magazines, Newspapers, Web Site, . . . . . . . Chapter 1. - 12/03/08 05:58 AM
WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009?  Following is Chapter 1 in a series examining real estate advertising for real estate agents.  Real estate agents are usually the members of a brokerage who generate the sales and manage the transactions that keep our industry alive.  We represent home buyers and sellers.  However, most real estate agents are responsible for generating their own buyer and seller business.  We are also targeted by many to buy advertising.  Let's make sure that we are not "the lead".
HOW DO REAL ESTATE AGENT PROMOTE OR ADVERTISE THEIR SERVICES? 
LET ME COUNT THE WAYS:
Real estate magazines TV advertising (Cable) TV advertising … (46 comments)

 


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