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niche blogs: Building your brand with blogging - 02/08/07 12:01 PM
 I am in the process of reading the book "Realty Blogging" by Richard Nacht and Paul Chaney.  The overall premise of this book is to "build your brand and outsmart your competition."
A really terrific feature of a blog is that it allows for a dialog between you and a client or prospect to increase your opportunities to build long-term relationships.  "Blogs provide a low-cost, high results to for community building competitive differentiation marketing, sales, customer relations management, media contacts and corporate collaboration."  In effect, a blog is like sending out an email to everyone!
A topic that caught my eye was the concept of … (6 comments)

 

Laurie Furem

Cumming, GA

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