Marketing Success Strategies: Leveraging Your Brand, The Key to Survival - 06/19/09 09:08 AM
Stop operating in a vacuum and realize that you are part of a team of vendors, suppliers, and service specialists who deliver a product to the consumer.  The key is to create your own team rather than allow the consumer to shop for each resource. This is called leveraged branding. It could be a joint venture (taking online language offline) between a restaurant, a hotel, a florist, and a local gym. These are all resources a guest in town might need and find them all marketed in one place so there is no need to shop further.
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Melissa  Galt (Success Mentor & Profit Designer)

Melissa Galt

Atlanta, GA

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