Remember “Tie a Yellow Ribbon” well it wasn’t a blue ribbon or a pink one for a reason. Yellow stimulates our memory. Marketers use it frequently to help us remember their brand. Read on for more ways you might want to harness the power of yellow.
Do you know why legal pads were first yellow? It promotes memory retention. Now we have shifted to gray and blue eye-ease and no one remembers much anymore! Yet savvy marketers still use yellow to drive memory, look at McDonald’s with their golden arches, and Best Buy with its blue and yellow … (0 comments)
marketing with color: Creative Marketing: Your Image Counts, How to Use Color to Standout Successfully
- 04/30/09 07:02 AM
Some consider white to be the absence of color but in fact it is the opposite. To achieve white we must capture the rainbow of all colors. White can run warm or cool depending on if its base is yellow or blue. It is a neutral but never without its own personality. And it is not a color to be used by default, white has a lot to say, read on for details. Ever told a “white” lie? Do you know why they are called White? White represents a cover up, a whitewashing as it were. White elephants are those … (0 comments)
marketing with color: Creative Marketing: How a Simple, Single Change Can Boost Sales
- 04/27/09 10:27 AM
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know the psychology and the cultural differences you can layer hues from light to dark, subtle to bold, to achieve the desired response. It is true, in the presence of red a person will spend more money, lose track of time, and eat more! Remember red tag … (0 comments)
marketing with color: Marketing Success: How to be Original, Standing Out Means Sales
- 04/27/09 10:19 AM
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know the psychology and the cultural differences you can layer hues from light to dark, subtle to bold, to achieve the desired response. Purple in the last few years has actually been called a neutral at times! It can be as black as aubergine and eggplant, as … (0 comments)
marketing with color: Creative Marketing: Go Green to Grow Your Wealth
- 04/22/09 01:05 AM
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know the psychology and the cultural differences you can layer hues from light to dark, subtle to bold, to achieve the desired response. Along with blue, green is the most universally accepted color, but it does depend on the shade or tint. For example most veterans are … (0 comments)
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