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canspam: New Federal CAN-SPAM law updates: Email Marketing Basics You Should Know - 05/20/08 11:16 AM
Federal CAN-SPAM law updates: Email Marketing Basics You Should Knowby Lisa Wells
In 2003, the Federal government enacted the CAN-SPAM Act to oversee and provide protective guidelines for email marketing campaigns. Recently, the Federal Trade Commission announced four new rules or requirements in CAN-SPAM that you should know if you engage in email marketing [this includes e-newsletters or any email that you send out that contains a marketing message for your product or service].
Here's a summary of the new CAN-SPAM rules:
• An email recipient cannot be required to: -- pay a fee,
-- provide information other than his or her email address and opt-out preferences, or
-- … (6 comments)
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Lisa Wells
Atlanta,
GA
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independent consultant
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This is a blog offering residential rental management and property improvement advice, tips and ideas. I'm glad to share these articles for use on your real estate-related website, and only ask that you publish them in their entirety including the author byline.
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