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Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail to provide value in their tweets run the risk of alienating current and future clients. Opinions about the most effective way to use Twitter as a social media tool have been split fairly evenly between broadcasting and conversation, Twitter’s two most prominent uses; however, a study … (2 comments)
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