Listing Solutions Blog

St. Augustine Real Estate Videos

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 07 Dec 2011 12:21:06 -0800

St. Augustine Real Estate Videos help REALTORS® get to the commision table! We are pleased to report that this beautiful Waterfront Home in Historic Downtown St. Augustine recently closed and the REALTOR® had both sides of the deal. Merry Christmas, huh? :-)

Listing Solutions recently launched this new service and the results have been amazing. These Real Estate Videos are state-of-the-art, high definition and professionally shot and edited. Here is what one of our current customers had to say about the video that we created for her:

"Listing Solutions has been a part of my marketing strategies for several years. Their products and services are wonderful and instrumental in helping REALTORS® sell their listings. Most people are searching on the internet. The virtual tours and real estate videos that Listing Solutions provides are interactive, informative and produce results. One of the purchasers was not present and was able to view this video, in order to get a feel for what was being discussed during the process of purchasing. This was very helpful in closing this deal. Thank you Listing Solutions". - Nancy Estevez, REALTOR®

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
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Real Estate Websites Are Not A Substitute For Hard Work.

Dave Hall, St. Augustine, Florida (Listing Solutions) — Mon, 05 Dec 2011 11:35:07 -0800

Real estate websites are not a substitute for hard work. To have a successful online presence takes dedication and a personal investment of time or money, to have someone else manage it for you.

I recently had a customer call to say that she wanted to cancel her real estate website with us. This rarely happens and I asked her if she would tell me why she no longer wanted our assistance. She said, "I don't think I have to blog to get results. I just have to have a site that works and is up to date". When I asked her what she meant by "a site that works" she told me "one that gets traffic and shows up in the search engines". She was completely frustrated and felt overwhelmed and just wanted to cancel her website with us.

We do tell our real estate website template customers UP FRONT, that in order to compete in the search engines they basically have two options: Blogging or Pay Per Click (PPC) advertsing. Creating a real estate website does not ensure that you will get traffic. We had conversations about blogging from the very beginning and how it would be a great tool to drive traffic to her website. When we launched her customized MLS search tool, we created "hyper local" saved searches that she could blog about and capture leads from her visitors. So, where did it go wrong for her? From the very beginning. There was never a level of commitment on her part to do the things necessary to promote her website.

We have taught numerous blogging classes in her office and we have several other Agents in that office on the same system, that are having great success. The situation got me thinking. Can you imagine opening up a business with no location and no advertising to attract potential customers? It wouldn't work, would it?

When I realized that it was my ego alone that did not want to lose this customer, I understood that we were not the right solution for what this customer needed. She did need a customized IDX solution, which we provided. She did need a lead capture system and the ability to create customized forms, which we provided. She did need a website that she could log in to and update with text, images and video (without having to know or understand coding), which we provided.

It comes down to this: "Are you willing to invest the time or money in to a website that is going to produce results?" Because real estate websites are not a substitute for hard work. This question could have saved her some time and money, and some peace of mind for me. I hate losing a customer!

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
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Listing Solutions Primed For 2012

Dave Hall, St. Augustine, Florida (Listing Solutions) — Fri, 02 Dec 2011 11:41:27 -0800

I am pleased to finally announce our BIG NEWS!

Marjorie Taylor, Director of Operations for Listing Solutions and one of the most amazing REALTORS® that I know, is focusing her attention on helping other REALTORS®. That's right, she is giving up General Real Estate and focusing her efforts on helping real estate professionals with their online presence. And we couldn't be happier!

Many of you on ActiveRain will recognize Marjorie as a regular. She has been Featured a few times and regularly shares her success stories from being a Member of ActiveRain. She holds the CDPE, CRS, GRI, e-PRO and TRC, designations and is the Technology Chair for the St. Augustine & St Johns County Board of REALTORS®.

Marjorie's 27 years of professional real estate experience and personal success, enables her to identify and help implement products to assist today's real estate professional. She is an active member of the St. Augustine & St Johns County Board of REALTORS® and the St. Augustine Regional Chapter of Women's Council of REALTORS®, where she served as Vice President of Membership.

Please join us in congratulating Marjorie on her decision. I know that our current clients will be thrilled to know that they can receive help from someone who has walked the walk, talked the talk and Dominated the search engines!

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Turn Your Facebook Page In To An MLS Search Page

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 01 Dec 2011 15:08:03 -0800

Turn Your Facebook Page In To An MLS Search Page. You have created a Fan Page on Facebook and you are consistently sharing information with your Fans. Now What? Give them what they are looking for...the ability to search the MLS where they are already comfortable, Facebook.

A recent statistic states that one out of every nine minutes spent online is spent on Facebook. This phenomenon has become part of people's everyday lives (some more than others) and they are comfortable with the platform. Don't run the risk of losing them by having them leave Facebook to search the MLS.

Have you ever clicked on a link while logged in to your Facebook account and been directed to some nonsensical website promising you what you thought you were already getting? "Register Now" and "Sign Up Now To Receive" are common phrases that prompt the general public to leave websites when clicking on a link. Wouldn't it be a novel idea to deliver the goods like you said you would? The new Facebook App allows you to Turn Your Facebook Page In To An MLS Search Page.

Fans can click on an icon while on your Facebook page and search the MLS like an Agent. More importantly, you can capture the lead and see exactly what they have searched for. The new App even displays all of your saved searches. There are Two Ways that you can add this awesome social media tool to your Facebook account:

If you are currently using the Customized MLS Search and Lead Generation Tool that we set up for you, simply log in to your Facebook account and click on the following link: http://ow.ly/7pNzT
Not a current customer? No problem! We would love the opportunity to show you how incorporating this incredibly robust product will help you sell more real estate. Contact us today and let us show you how to Turn Your Facebook Page In To An MLS Search Page.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Using Google AdWords Keyword Tool to Research and Identify Keywords

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 30 Nov 2011 20:57:52 -0800

Google AdWords Keyword Tool is one of Google's best products and you can use it to help increase traffic to your website! Google is the most used search engine in the world. A recently released report showed that Google accounts for about 72% of all online searches. That is pretty amazing when you think about how much competition they actually have.

While designed for Pay Per Click (PPC) advertising, this incredible tool is essential when researching and identifying keywords and search phrases for Search Engine Optimization (SEO). Google AdWords displays the number of searches for keywords and search phrases, allowing you to target keywords that your potential customers are already searching for. This is a very important part to your online success that is most often overlooked.

These keywords and search phrases can be used to strengthen your content and to optimize your Meta Tags. For example, let’s say that you sell real estate in Saint Augustine, Florida and your domain name is “ilovebeachhomes.com”. If this is how you are branding yourself… Great! However, when you research the phrase, “I love beach homes”, you can see that your customers are not using this to term to find you. This is where Google AdWords Keyword Tool comes in handy. You need keywords or search phrases that have consistent traffic from potential customers.

If we researched Your Geographic Location + Your Service we would find that, “Saint Augustine Real Estate” receives 14,800 searches each month. This would make a great domain name because so many people are already looking for it and when optimized properly, has the potential to drive an enormous amount of visitors to you each month. But, what if someone already owns the domain name? This doesn’t automatically rule this keyword out. You can use this search phrase in the content, as a hyper-link and in the Meta Tags of your website. Content is key and the Google AdWords Keyword Tool will help you develop target rich keywords and phrases to attract more visitors.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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CAUTION: Joining The SEO Exchange Could Change The Way That You View Marketing!

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 30 Nov 2011 18:41:06 -0800

The SEO Exchange was created to share ideas on ways to better increase your traction in the search engines. This is an open platform where Members can ask questions and share success stories related to topics like:

Best Blogging Practices
Search Engine Optimization
Keyword Research & Analysis
Analytics & ROI Measuring Tools
Back linking
Social Media

Members are encouraged to comment on and promote other Member’s blog postings. This Group is based on the same Karma as ActiveRain, so you will get out of this Group what you put in to this Group.:-)

We look forward to sharing what we know and what we learn from others!

See you soon,

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
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The Case for Social Media

Dave Hall, St. Augustine, Florida (Listing Solutions) — Mon, 28 Nov 2011 12:20:18 -0800

While most people were busy getting a head start on the seasonal shopping frenzy this weekend, I reviewed a social media case study of the world renowned Whistler Blackcomb Ski Resort. I also managed to squeeze in a few games of Madden 2012 with my 15 year old Son, watch the Florida State game on Saturday night and the Jacksonville Jaguars game on Sunday. Oh yeah, and we put up the Christmas tree. So, it is not as pitiful as it sounds. Anyway, I wanted to share some of the things that have made their organization successful at social media.

First of all, they truly seem to get social media and how it connects them with people that will ultimately spend money with them. Their philosophy is actually pretty simple and can be applied to the real estate arena:

Connect with current, past and future guests
Engage with them in a two way dialogue
Grow their Share of Voice

They shared what they believe is the sales cycle for their organization and I found it to be extremely interesting.

They believe that their sales cycle starts with a piece of Inspiration that someone views on social media and then goes through the whole Consideration, Evaluation and Validation process. Something along the way triggers them to make a purchase. If they had a good experience they fall in to the Loyalty Loop shown above and create a bond with the organization and become a Brand Factor for them. This got me thinking about the real estate industry and how social media continues to open new doors for today’s real estate professionals. The philosophy shown above can be applied to the real estate industry and the techniques and strategies are proven to produce results.

Connecting with people is essential to any social media campaign and it can easily be done when using a social media dashboard. There is no “magic bullet” when it comes to this daunting chore. This stage takes time and dedication, but is the foundation of your social media campaign. As social media has grown in popularity, so has the recent surge of “social media managers” claiming to possess magical results. Be careful here, if you are going to seek help with social media, seek a social media expert!

Engaging with customers in a two way dialogue is critical in the success of any social media campaign. Choosing the right content and venues can make or break the best of campaigns. Facebook, Twitter, ActiveRain and YouTube are “must haves” for real estate professionals who want to engage with their audience. These venues allow you to upload content, images and videos (Google Candy) that can help you rank better in the search engines, where people are already searching for your services. REALTORS® should forget about foursquare and other time killers that have no commercial intent for them and focus more on creating and distributing unique content to the search engines through rich media. This enables those you are connected to the ability to like, retweet and post your content to their connections…rinse and repeat!

Growing Your Share of Voice is really a result of doing well with the above tasks.

Incorporating social media campaigns in to your marketing strategies is one New Year’s Resolution that you should follow up on. Listing Solutions specializes in assisting REALTORS® with their online presence. If you need assistance with social media, real estate web design or search engine optimization, give us a call today. We have many success stories to share with you and would love the opportunity to add you to our growing list of satisfied customers.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Your Online Presence Could Dictate Your Future Success in the Real Estate Industry.

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 14 Jan 2010 20:07:22 -0800

I was meeting with a colleague today and we were discussing ideas and plans that we have for the coming year. She has been a Realtor® for twenty years and has an excellent online presence. I value her opinion and insight on the ever changing real estate market and she has been responsible for the implementation of some of our products and services. It was a typical conversation for us, as we discussed blogging, social networking, blogging, listing distribution and blogging. Our conversation led us to the overwhelming amount of home buyers that utilize the internet to search for their new home and marketing strategies in general.

I am sure that you have heard the old saying, “If you don’t list, you don’t last.” Well, as true as that statement may be, do you think that home sellers are now looking at your ability to attract home buyers? Home buyers and home sellers are more educated in the real estate process than ever before. They get a majority of their information online and the internet continues to change the way that real estate is bought and sold in this country on a daily basis. So, would it be fair to say that in order to be a great Listing Agent, you must be an effective property marketer? If you are going to be effective at marketing your listings, you have to acknowledge the power of the internet and utilize it to your advantage.

Many Realtors® get listings due to their online presence. Home Sellers can find you through social networks, blog postings and the search engines. I am certainly not the first person to suggest that your online presence could dictate your future success in the real estate industry. However, I am definitely repeating it. If you have not included online marketing in this year’s business plan, it is not too late.

The following are areas that should be incorporated in your “Must Do List.”

* Make sure that your web site is optimized for the search engines.
* Set up numerous Blogging accounts and submit posts frequently.
* Set up and participate in various Social Networks.
* Utilize Social Bookmarking to build strong back links.

If you don’t know how to perform the tasks above, hire a professional. Ask questions, make sure that you are comfortable with the answers and that you completely understand their knowledge of search engines and optimization techniques.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Need Tips on What to Blog? Try Google Reader

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 07 Oct 2009 20:03:56 -0700

If you are new to blogging or find yourself struggling to come up with something interesting to write about, this blog is for you. I was doing some research for a blogging class that we teach and as I was surfing I could hear the same question that most new “Bloggers” ask, “What am I going to blog about?” Blogging is an outlet for some people, while others view it as a necessary evil. The truth is, finding interesting information to write about is not that hard. Google Reader is an extremely robust tool that allows you to search, categorize and utilize up to date articles being posted about areas that you are interested in. Here is how it works:

Google Reader is FREE and it works with most browsers. Better yet, you don’t have to install any software or toolbars. Google Reader constantly checks the web sites and blogs that you tell it to track and lets you know when new content is posted. This allows you to stay up to date with areas that you find interesting and provides plenty of ideas for your personal blog too. You can share interesting articles and blog posts by utilizing Google Reader’s built-in public page. With just one click you can share interesting articles with your social networks and potential customers, by sending them to relevant links. Some people have coined the product as, “a personalized inbox for the entire web.”

Looking for content is made easy with Google Reader’s integrated feed search. This helpful feature allows you to enter keywords on topics that you want to research. You can even add a customizable clip that displays your latest blog in your site’s sidebar. You can access your Google Reader account from any computer with online access, most mobile phone browsers and you can add a Google Reader gadget to your iGoogle account and see updates when they occur.

It takes less than two minutes to Register, Log In and start using Google Reader. This incredible organizational tool is both convenient and informative and will get you working smarter instead of harder.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Create Buyer Curiosity With Listing Solutions' Hot Spots

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 24 Sep 2009 11:48:04 -0700

I believe in competition. I believe that it makes people work harder to provide quality products and incredible services. That is why Listing Solutions is proud to be a Full Service Provider for Realtourvision, the World’s largest network of Virtual Tour Providers. Our amazing technology allows us to create a unique perspective of homes for sale in St Augustine.

There are a number of companies and a few new ones (your welcome for the plug Chris) that are selling “slideshows” under the guise of virtual tours. This method of marketing your property online does not allow the potential Home Buyer to see the actual layout of the home.

Listing Solutions’ virtual tours feature “Hot Spots.” These carefully placed icons appear on the virtual tour and when clicked on, take the viewer to what is behind the door. Kind of like Christmas! Our virtual tours are loaded with features that enable you to professionally market your property and promote yourself online. Contact us today and I will give you 31 Reasons Why Listing Solutions Should Be Part of Your Online Marketing Strategies.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Listing Solutions’ Anniversary Sale

Dave Hall, St. Augustine, Florida (Listing Solutions) — Mon, 21 Sep 2009 02:03:54 -0700

Listing Solutions’ Anniversary Sale

It is our 2 Year Anniversary and we have a gift for you!

We are entering our 3rd year of service to the real estate community in Jacksonville and St. Augustine, Florida. Our virtual tours and real estate photography have been instrumental in many Realtor’s® marketing campaigns and our new text messaging service, Text Connect, promises to be just as successful. Listing Solutions is pleased to announce the following sale in celebration of our anniversary:

Pick Up A Five Pack Purchase and pay for 4 Standard Virtual Tour Packages and receive a Full House Package (valued at $199.00) for FREE! Hurry though this offer expires October 31st, 2009.

Our virtual tours and real estate photography are chosen over the competition daily by business professionals who demand the very best exposure for their listings. We are a Full Service Provider with Realtourvision®, the World’s largest network of Virtual Tour Providers and an Approved Vendor with Realtor.com. Our online marketing strategies are guaranteed to get you the exposure needed to compete in today’s challenging market. With 86% of current Home Buyers utilizing the internet to assist in their search, don’t you owe it to yourself to explore our Results Driven online marketing tools? Take a look at some of our features that come standard with every virtual tour:

• Agent or Owner contact information as well as links to their E-mail and Web site.
• Slide Show feature will showcase your listing within the virtual tour in a slide by slide presentation.
• E-mail button allows viewers to E-mail a link of the virtual tour to family and friends.
• Detailed information on public libraries as well as local and private schools is included with every virtual tour.
• An overhead aerial and satellite view is placed on every virtual tour.
• Detailed MLS information is included with every virtual tour.
• Navigation buttons give viewers control over turning left, right, up, down, and zoom in or out.
• Hit Counter - This button allows the Realtor or the home seller to run virtual tour hit traffic reports anytime!

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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The Perfect Online Marketing Mix

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 13 Aug 2009 01:04:06 -0700

I had the good fortune of being invited to the StomperNet Live 8 Event last weekend in Atlanta, Ga. (Thanks Mark). If you don’t know who StomperNet is, you should! These guys are simply put, The Master Minds of online marketing. I expected to pick up some good search engine optimization tips and from the minute I sat down, I was not disappointed. I can’t wait to start employing the techniques that I learned on my current and future projects. I have been compiling notes from the event all day.

I had a client tell me that someone told her that she should rely on social media and not have a web site. In order to be successful marketing yourself online you need to do a combination of the following:

1. Create and post your Blogs. You want to utilize keywords and phrases that you want to rank on within the content of your blogs. You should link keywords and phrases and direct them to different pages on your web site. By doing this, you are utilizing keywords, phrases and links to direct people to your web site. When they get to your web site, you can capture their information and convert them to a lead. You can allow them to learn more about you, earning you the right to ask for their business and you can have a Call to Action on your pages, giving them permission to make a decision to choose you. Blogs are your hooks in the water.

2. Utilize social networks to inform people of your blogs and other blogs that you find interesting. This allows you to start creating your “Expertise” in this field and generate conversations with people. As you build relationships through social networking, people become more comfortable with you. They must feel comfortable with you in order to business with you. Social Networks are hooks in the water too, but with YOUR personal “bait.”

3. Your Web Site is your online persona. With more and more buyers searching online and sellers demanding better results, you will have a difficult time competing without a web site. You want your Blog to be from your Web Site. This helps with ranking and at the end of the day ranking is what is going to get you business. Your web site is your store!

Blogs have a life span and you can not “OWN” a keyword or phrase through social networking. Those tools are used to build your web site’s organic ranking, allowing you to “OWN” that niche. I hope that this helps some of you and if you have any questions, feel free to contact me.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Geek Weekend

Dave Hall, St. Augustine, Florida (Listing Solutions) — Fri, 03 Jul 2009 16:47:55 -0700

I recently attended a DotNetNuke convention in Tampa, Florida. The convention was held at Microsoft and promised to provide valuable information on new technology and techniques. I invited Dick Betts to come along and see first hand how dynamic and robust this platform is. Dick is a National Speaker and teaches classes for Realtors. I manage his Web Services Division and provide internet technology for him and his many clients. (I honestly could not tell you which one of us was "Oscar" and which one was "Felix" but, we were definitely the "Odd Couple")

As soon as we arrived in Tampa, we met up with some friends at PF Changs for a late dinner. Three of them are from Canada and focus their talents on the real estate industry there. It was interesting to hear the state of the real estate market in Canada and soon dinner turned in to beers back at the hotel. (Yeah, Geeks drink too!) We arrived at the Grand Hyatt, not your typical "Geek Pad", as you have to pay for the wireless connection. But, the beer was cold and it was nice catching up with friends that you only get to see once a year.

The next morning we got up and started preparing for our day of learning. I was so excited that I nearly forgot my "pocket protector" and where the hell did my "Spock ears" go? I searched everywhere for them, even the Moss Covered Three Handled Family Credenza. If Dick Betts thought he could steal my prized possession, he had another thing coming. I would not be upstaged by his trickery and decided on the "X-Ray vision glasses" that I purchased from the back of one of my Spiderman comics. "To Infinity And..." well, you get the picture.

We got there right as the Keynote Speaker was finishing up and I grabbed a cup of coffee. (Were you expecting Jolt or Vault?) I sat in on "Building Online Communities with DotNetNuke 5" and looked at Dick through my X-Ray Glasses. I still couldn't see the Spock ears but, I could read his thoughts through the amazing glasses..."I need more coffee"..."Where are the doughnuts?"..."I hope someone brought some breadcrumbs, because I am so lost." It was without a doubt the best $2.50 I have ever spent. They Worked!

When we were in the Search Engine Optimization class, I looked over and saw that Dick had started a game of "Tic Tac Toe" with one of the ladies from Canada. (Maybe he was going to fit in after all, I mean Tic Tac Toe is to Geeks what SuperBowl Sunday is to jocks.) I tried my best to study his technique, as I listened to the speaker explain new information and tips on making your web site search engine friendly. I secretly hoped that they would start playing "Hangman." I wanted to try out my new "Micro Thesaurus Casio G-Shock." No such luck.

We broke for lunch and I was a little disappointed that Dick was not willing to trade his Skittles for my chicken salad wrap. Oh well, it was time to see the Dynamic Registration Module. This module allows you to do many things but, creating and managing a database was by far the feature that I wanted to see. I have a lot of friends who are Realtors and I can definitely see the value of them having access to customers who come to their site. This module will allow you to stay in constant contact with your web site's visitors.

By the way Dick, I have heard the joke, "What do you get when you put 150 Geeks at an open bar?" I don't remember the punch line but, "Two More Hours Of Geek Talk" could use some work. How about, "You had to take away my calculator, because friends dont let friends DERIVE drunk." or "You had to explain to us that we can't set a laser printer to stun?" Now that would have been funnier.

The internet has changed the way that real estate is conducted in this country and promises to bring value to what Realtors do on a daily basis. "Geeks" can help you get your message out to arenas that were out of your reach until now. So, be nice to the "Geeks," we can be instrumental in helping you find your next buyer or seller. And remember, "computers can never replace human stupidity."

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Single Property Web Site Sale

Dave Hall, St. Augustine, Florida (Listing Solutions) — Fri, 15 Aug 2008 18:07:34 -0700

Listing Solutions is pleased to offer 50% OFF of set up fees for the entire month of August. Our Single Property Web Sites will get you the exposure needed to compete in today's challenging market. Each web site is optimized for the search enginges ensuring you the exposure needed. 80% of current buyers utilize the internet when searching for a home and 67% of current buyers come from outside the state of Florida. We understand that our value is created by the level of service and support that we offer to you and your company. Allow us the opportunity to serve you and we are sure that you will agree, Listing Solutions is the difference between for sale and sold.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

Welcome To The Latest In Online Marketing!

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 12 Jun 2008 17:05:42 -0700

Are you tired of throwing your marketing dollars away on print advertising? Statistics continue to show that 80% of today's home buyers utilize the internet when searching for their home. Listing Solutions is proud to announce the Single Property Web Site. This web site is custom made for you with your logo, picture and contact information prominently displayed throughout the web site. The domain name is the actual property address. This allows you to drive traffic to your "single property web site" and your personal web site.
The web site showcases still shot photography of your home, as well as, a virtual tour. Need to get specific information out there about your beautiful home? No problem. Listing Solutions will custom create ways for you to get exactly what you want conveyed to your target audience. Affordable and effective, the single property web site will help you close more listing presentations. Sellers are impressed and you differentiate yourself from the rest of the pack. Allow us the opportunity to show you how these can benefit you and your seller and get you to the closing table more often.
Call Us Today To Order Your Single Property Web Site!

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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I Need Your Opinion.

Dave Hall, St. Augustine, Florida (Listing Solutions) — Mon, 19 May 2008 18:47:10 -0700

I have noticed a trend among Realtors over the last six months and I would appreciate your "professional" opinions. I am the Marketing Director for a web design and virtual tour company in St. Augustine, Florida and I have noticed that more Realtors are inquiring about our services. It is no secret that is a buyer's market and with 80% of those buyers utilizing the internet, your internet presence is extremely important. About 67% of the current home buyers in the state of Florida come from outside of the state. This is an impossible market to penetrate utilizing local advertising and a yard sign. So, my question is this: "Are you marketing your listings or yourself?" I have seen virtual tours that are full screen and virtual tours that are not. The tours that are full screen do a great job of showing the home. However, you don't see information regarding the Realtor, Listing Company or property information easily. The tours that are not full screen show more detailed information regarding the three areas mentioned above, but the tour is obviously smaller. What is more important to you? After all, the decisions that we make as virtual tour providers are based off of your wants and needs. Would you rather have your image and contact information visible during the tour? Would you rather see the home in a full screen window? Everyone has their own opinion and there is no right or wrong answer. I enjoy reading all of your blogs and would really appreciate your opinion on this subject.

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
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Save Gas Money! Order A Virtual Tour.

Dave Hall, St. Augustine, Florida (Listing Solutions) — Fri, 02 May 2008 22:03:19 -0700

There is no question that recent gas prices have cut in to all of our earnings. As I write this blog, gas prices are at $3.64 per gallon. ARE YOU KIDDING ME? This is an expense that none of us could have prepared for but, here we are. Wouldn't it be great if your client purchased the first house that they saw? Wouldn't it be great if customers called you and said, "I have narrowed my search down to a couple of homes?" It can happen more often than you think.

80% of current buyers utilize the internet when searching for a home. Why not order a virtual tour today? On a typical day, more than five million people are taking virtual tours in cyberspace, up from roughly two million in 2004. Nearly 90% of internet searchers used a real estate professional, compared to 79% of non-internet users. The statistics definitely support the fact that the internet has and continues to change the way real estate is bought and sold in the United States. A virtual tour allows your customer to sell themselves on the house, before you spend endless hours and precious money on gas.

Listing Solutions is, a Certified Full Service Dealer with the world's largest network of virtual tour providers, Realtourvision. We can get you the internet exposure that you need, to compete and be successful in today's challenging market. Some of our most popular products include: 2D & 3D floor plans, single property websites, printable property flyers and elevated photography.

We know that our value is created by the level of service and support that we offer to you and your company. Complete customer satisfaction is our goal and your continued success is our main priority. Allow us the opportunity to serve you on your next virtual tour and show you a difference...the Listing Solutions difference.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour (904) 540-9962

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
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Elevated Photography And The Capole

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 16 Apr 2008 17:55:00 -0700

As the Marketing Director for a web design and virtual tour company, I see a lot of different marketing techniques and tools. When we first started Listing Solutions, Inc. we were primarily focused on providing virtual tours and custom web sites. Our business model has changed several times since then and one area that we immediately started to focus on was "elevated photography." I have a friend who owns a welding shop here in St. Augustine, Florida and he has developed an elevation pole that is both sturdy and portable, The Capole. I blogged about it a few months ago and was surprised at how many people were interested and actually responded. I have had home and business owners, Realtors® and virtual tour providers contact me about our project. So, here are some photographs of the Capole in action for those of you who have been so patient. The Capole is a little over 8 feet when it is collapsed and a little over 27 feet when fully extended. It is made out of aluminum which makes it extremely portable. It weighs a little over 50 pounds and can be carried on the shoulder with ease, for most people. The four legs that are attached to the base of the Capole extend, to further secure the elevation pole. We have placed a Manfrotto pan and tilt head at the top of the pole for complete control and added security for the camera. The camera is raised and lowered by the hand crank attached to the base of the pole. Currently, we are utilizing USB cables that allow us to use the remote capture function via a laptop. The pictures that are attached were taken with my friend's Nikon. Unfortunately, we didn't have the remote capture feature available to us on the day of the photos. So, these pictures were taken using an 11 second delay. He set the self timer and I cranked away. We were trying to get as high up as possible before the 11 second delay took the picture. I was very nervous about raising the pole as quickly as we were, while my friend's EXPENSIVE camera was attached to it. The Capole is very sturdy! We are working on a couple of accessories/attachments for the Capole. One attachment will allow you to place the wheel of your vehicle on a flat piece of metal and slide the pole into a sturdy sleeve. The other attachment will allow you to slide the Capole into a sturdy sleeve that is attached to your vehicle's trailer hitch. This attachment will get you another two feet in height. There is no denying that elevated photography is a unique way to take pictures. It can be the difference in effectively marketing real estate, business locations or events. This technique will differentiate you and your product from the competition. Contact us today to schedule your next elevation photography session or virtual tour.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
Dave@listingsolutions.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

What Is Your Message?

Dave Hall, St. Augustine, Florida (Listing Solutions) — Wed, 26 Mar 2008 20:51:19 -0700

I have been in sales for all of my adult life. The funny thing about sales is, the more things change... the more things stay the same. For example, my main goal is to differentiate myself from other web design and virtual tour companies. I feel like we do a pretty good job of this. The real question is, "why would somebody choose Listing Solutions over the competition?" (I'm glad that you asked.)

First of all, we are laser-focused on our client's wants and needs. It doesn't matter how we think it went, it matters what they think. It is one thing to say this, (everybody does) it is something completely different to live it. We live in the community that we work in and we see our clients all of the time. It is more important to me, to be viewed as one of their valued business partners. I can't think of a situation where I would allow money to get in the way of that basic business philosophy.

Secondly, we are dealers in the world's largest virtual tour organization, Realtourvision. When we were in the process of researching virtual tour companies and software, we found them on the internet. Unfortunately, it was after 3 months of sadistic nights in front of Photoshop. We talked with Jason LaVenture and he explained how their process worked. I was thrilled to hear that I would not have to slave in front of Photoshop anymore and surprised at how he was talking. Jason sounded generally excited for us. He brought more value to us than the software stitching, which is why we contacted him in the first place. The products and services that Realtourvision makes available to us are invaluable. As a result, we are able to offer our clients much more than virtual tours. We offer 2D and 3D floor plans, single property websites, PanoRiders and too many other products to list here. (Guess where you can find the rest...lol) We are truly fortunate to have Realtourvision as one of our trusted business partners.

Last but not least, we support our clients. We make their concerns our concerns. We support and attend their functions and organizations. Our success is dependent on their success and we never forget that. We are in the relationship business. We have some great relationships here and we still have room for more. So, if you need a website or a virtual tour, please allow Listing Solutions to show you how we can help you get the exposure that you need. Order a website or virtual tour today.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
Dave@listingsolutions.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

rssHugger Is A Free Site That Helps Build Back Links For Search Engine Optimization

Dave Hall, St. Augustine, Florida (Listing Solutions) — Sat, 22 Mar 2008 19:40:26 -0700

I have a colleague who sent me some information on a company named rssHugger. I followed her advice and checked out the site. It seems like a really good way to increase your internet presence. The site is very easy to read and has some good information about what their ideas and goals are. I signed up and you should check it out too. If you are interested in increasing viewers for your blog or building backlinks for search engine optimazation, give this site a look. I am the Marketing Director for a web design and virtual tour company and I appreciate innovative ideas that can help increase internet presence. Thanks Cheryl and thanks rssHugger.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
Info@listingsolutions.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

Aerial Photography

Dave Hall, St. Augustine, Florida (Listing Solutions) — Sat, 15 Mar 2008 00:59:44 -0700

I am the Marketing Director for a virtual tour company in St. Augustine, Florida. Recently I have had several clients ask me about elevated photography. I started researching this field and found that there are a lot of different techniques used to accomplish this. There seems to be a lot of demand for this special photography and not that many providers. I tried to find a system that would fit into my budget and be mobile enough to be practical. That turned out to be a difficult task. Elevation poles are either too expensive or cumbersome to be practical. RC helicopters really caught my attention, but there were a lot of obstacles to this technique. First of all, the helicopters are several thousand dollars and then you have to learn how to fly the thing. After a couple of weeks of researching the helicopters I reluctantly gave up. The cost involved was too much and then there were the insurance and liability issues. It was fun being a kid for the two weeks. I was discussing my dilemma with a friend who owns and operates Capo Welding here in St. Augustine. He happens to be a photographer too. I showed him some pictures of a pole that I was considering and he told me that it didn't look sturdy enough to place a nice camera on. He was right. It looked like a telescopic pole used to clean a pool. We looked at a franchise opportunity and it was extremely expensive to buy in to. I thought to myself that maybe this isn't something that I want to pursue. Did I mention that my friend owns a welding company? J He told me that he would look into it and see if there was something that he could design for me. A couple of months passed and he invited me to come by the shop to take a look at a prototype that he had made. I was pleased with the design and functionality of this prototype. He said that he had some fine tuning to do and that he had to come up with a way to raise and lower the pole. If he was going to use a motor to extend and retract the pole, we would have to carry a battery around with us to operate the pole and that would cost us some mobility. There was also the base of the pole to consider and how he needed to make it sturdy and secure. I left his shop that day excited about the progress and started sharing the information with some of my clients. They were excited and ready to utilize this unique marketing strategy. A couple of weeks passed and my friend called me again. He told me that he wanted me to come by the shop and help sand down the legs of the elevation pole. (Nothing is free! J) When I got there I was surprised to see that he had everything measured, cut and even painted. It took me about an hour to perform the 15 minute task (my shop teacher would be very disappointed) and we were ready to assemble the pole. As we started putting it together, I was amazed at the detail and thought process that he had put into it. I told him about a conversation that I had with a virtual tour provider in another state. She said that she thought other virtual tour providers in the RTV network would be interested in hearing about our technology. So, I thought that I would take this opportunity to introduce my friend's latest invention to everyone. The pole extends to 27 feet and the camera is currently linked to the laptop via USB cords. This enables us to use the remote capture function and immediately see the shot that we have taken without retracting the pole to look at the camera. I am sure that we will eventually go to a wireless version. But for now, I have clients waiting and ready to schedule their aerial photography session. The pole weighs about 50 pounds and has a tripod base that is extremely secure. It features a hand crank that smoothly extends and retracts the pole. It has a pan and tilt head on the top, where the camera mounts to the pole. The elevation pole even has a name..."The Capole." I should be utilizing this new tool as early as next week. I will post our progress and pitfalls on our virtual tour blog in the coming weeks. If this is an area that you have been considering, I encourage you to contact either Byron or myself. Best of luck to everyone this year.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
Info@listingsolutions.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

Who Knew?

Dave Hall, St. Augustine, Florida (Listing Solutions) — Thu, 06 Mar 2008 22:00:44 -0800

I am the Marketing Director for a virtual tour company in St. Augustine, Florida called Listing Solutions. I received a referral from a business partner last week. We have a deal worked out where he puts me in front of his clients, which are mostly Realtors. I met the Realtor at the location to take the pictures for the virtual tour. I asked him who had been doing his virtual tours and he told me that a good friend of his has a virtual tour company. It was not the response that I was hoping for. We chatted while I took the pictures and I found out that he has his own development company. I asked him if his friend had the ability to add floor plans to his virtual tours and he said no. I explained to him that we have the ability to add both 2D and 3D floor plans to his tours. We discussed aerial photography and I found out that he has a relationship with someone who produces very expensive aerial photos for him. I told him about our prices, which were significantly less than his friends and he seemed a little more open to learn more about our company and what we do. I think that the icing on the cake was our conversation regarding our distribution list. Our distribution list goes out to 85 more feeds than his friend's company. I told him about our participation with blogs and how it has helped our page ranking. By the time that I had finished taking the pictures, we had exchanged business cards and I believe that we will do business again together in the very near future. I followed up with him a few days after the virtual tour had been posted and he was happy and wanted a copy of the distribution list for his seller. I was prepared to let his friendship with another virtual tour provider prevent me from informing him of all of the tools that we have at our disposal. Who knew?

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
listingsolutions@comcast.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email

St. Augustine Welcomes Listing Solutions Virtual Tours

Dave Hall, St. Augustine, Florida (Listing Solutions) — Sun, 24 Feb 2008 20:00:55 -0800

It is no secret that we are in a tough market. Everyone can pick up a newspaper or tune in to their favorite news channel and get the gruesome details. This is a great opportunity for virtual tour providers. Why? Have you checked into local newspaper advertising lately? I am in a small market and the local newspaper here, charges around $56.00 for a four line advertisement, per week.

Local television and radio advertisements are quite a bit more than that. How can we differentiate ourselves from these competitors, other than price? We can be the good news! We can talk about the statistics. According to a recent profile of home buyers and sellers conducted by the National Association of Realtors®, 80% of current buyers use the internet when searching for a home.

We can talk about how we support their industry and promote them and their properties in a positive manner. Why would anyone in their right mind, pay someone to print negative advertisements and articles about them and their industry? It doesn't make sense to me either. I am new to the virtual tour industry.

However, I am and have been in the real estate market for several years. Realtors build their business the same way that we as virtual tour providers build ours, Business Partners and Referrals. I don't have a business partner that speaks in a negative manner about me or my product. Why do they pay their hard earned money to people who do this? It is mostly in part to a lack of knowledge.

Most realtors don't know how many places that Real Tour Vision sends their virtual tours to. We can effectively educate them on the benefits of using a Real Tour Vision Certified Full Service Dealer, while at the same time differentiating ourselves from some of their other choices. Statistically, WE ROCK! There are more people using the internet than ever before. We should focus on the positives and play more of a supporting role with our clients.

I "paint the picture" for a prospective realtor. I talk to them about the things that most of their customers are interested in: Confidence in the Realtor that they choose and results. I walk them through the scenario of giving a listing presentation and how impressive it is, to bring the virtual tour up during the initial visit. It shows a commitment on the Realtor's part. The results part is easy. I live in Florida, where 67% of home buyers here come from outside of the state. That is an impossible market for someone to penetrate using local advertising and a yard sign. (They are looking for what I have. They just don't know it yet). Finally, I share my experience with starting a new business and why I chose Real Tour Vision to be one of MY business partners.

I explain how I spent month after exhausting month, of researching my new endeavor and how Real Tour Vision has helped me achieve my goals. I tell them that Real Tour Vision has the largest dealer network in the industry and I tell them, "No Fisheye lens"! I let them know that I want to be one of their business partners. I explain how I bring value to them and that my success is dependent on their success. With the strength of the nation's largest dealer network in the industry and the distribution partners that they have in place, it's an easy choice. The only other question is, "would you like a 2D or 3D floor plan with your tour"?  Be the light in your market and leave the doom and gloom to those other guys. We at Listing Solutions, wish you all the very best of luck this year.

Dave Hall
Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Provider
http://www.listingsolutions.net/
Order a Virtual Tour 904-540-9962
listingsolutions@comcast.net

Dave Hall
Vice President of Marketing
Listing Solutions
(904) 540-9962
View Our Website
Contact Us Via Email