better maketing: Has IDX syndication helped or hurt? ...Part 1
- 02/05/12 01:09 AM
IDX syndication has been around for a few years now. However, have we stopped to consider if allowing access to the pool of listing inventory to so many venues been a real benefit to the broker/agent and the consumer? I remember listening to a story told from a broker I had my license with back in the early 90's. He was addressing the cost of advertising a single home that was unique and the seller and the listing agent felt it deserved special attention over the other properties in the companies inventory. The main theme was that advertising was needed because other companies placed ads (2 comments)