My dad taught me something the other day… It isn’t the size of the fish that matters, but how you tell the story.

By Todd Clark (Broker/Sales Coach) 503-524-9494

Every fisherman knows that the fish we catch get bigger and bigger every time we tell the story of our day out on the river or the lake. But, how does this apply to real estate? I learned a long time ago that the same little fish can look real big if you take the picture right. So, why can’t that apply to a living room, family room or master bedroom?

This is my dad's prize catch of the day

Well, guess what? It can apply to those. That is what wide angle lenses were made for, or a great home stager. Look at some of the pictures on the MLS, because of the camera they used, the room looks tiny, but if they had used a wide angle lens it would have looked huge.

This is the same fish close up, see looks much bigger!

What about staging? Can that increase the size of a room? Think how a stager can take a room that you can barely walk through and take the same furniture and lay it out in such a way that it makes the room look huge and you have plenty of walking room.

So remember, it isn’t the size of the fish that matters, but maybe the camera angle you use does. Because every picture does tell a story about a house, what are your pictures saying?

Todd Clark - Broker / Sales Coach
All Brokers Real Estate
Phone: (503)524-9494
Fax: (503)622-8739

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©2010 Todd Clark - Originally posted at My dad taught me something the other day… It isn’t the size of the fish that matters, but how you tell the story.