ask an ambassador: Ask An Ambassador: Just Start - 10/31/17 01:15 PM
 To quote the great Greek philosopher Pogotees "We have met the enemy and he is us!".
We're in a business that can provide us with a long list of excuses as to why we don't get certain things done (trust me, with the dual career life I'm continually self-excusing why I haven't done more with our Wordpress site, but it is just that, excuses).
We're busy, go go go, although some of that busy work might be easily sacrificed in the name of more productive activities.
I've been here, blogging steadily away for many, many moons at this point.  I continue to do so … (31 comments)

ask an ambassador: Ask An Ambassador: 6 Topics To Make Your Phone Ring - 10/24/17 04:18 PM

You can blog every day and never get your phone to ring.  Blogging by itself isn't some miracle silver bullet that will quadruple your business if you post 5, 50, 500 or 5000 times.  When it comes to getting the phone to ring, it's WHAT you write about and HOW you write about it that makes the difference.
So here are some suggestions to improve the odds of getting your phone to ring:
1.  Write about new construction homes for sale.  People love new homes.  If you can be knowledgeable and get the information they need in front of them, you can get … (53 comments)

ask an ambassador: Ask An Ambassador: Was The Post A Success? - 10/17/17 03:19 PM
According to the ActiveRain stats page, I've posted in excess of 3300 times.  Some of those posts by my current standards I'd consider absolute failures.  I still had the training wheels on my blogging bike, so at that time just getting a post written and broadcast to the world was achievement enough. 
But over time my expectations evolved.  Posts need a purpose and an audience.  My time is valuable so I need to make sure I'm being productive with my blogging.
When I look at what I want to write now, my definition of success is considerably different than my initial blogging … (6 comments)

ask an ambassador: Ask An Ambassador: Getting Noticed In A Crowded World - 10/10/17 02:13 PM

"Hello, My name is Waldo."
Okay, it's not, but if you're a real estate agent doesn't it sometimes feel like you're the Waldo in a crowd of thousands and you're hoping that home buyers and sellers will find YOU instead of your competition?
I don't know the latest total count of agents in our direct market, but between Cincinnati and Dayton there are thousands and thousands of agents.  It's pretty easy to get lost in that crowd. 
So how do you get noticed? I think it comes back to knowing your market and putting what you know out there to help you get found.  … (27 comments)

ask an ambassador: Ask An Ambassador: Selecting A Blogging Niche - 10/03/17 02:49 PM
 You can write all the "general" blog posts you want, but word for word, the biggest power is in niche blogging.
For us, that's been pushing extra hard on Cincinnati patio homes.  It's gotten us ranked rather well, and all organically.  It provides an increase in our business, although we're not solely reliant on patio homes for all our business. 
So what are key factors to consider in selecting YOUR blogging niche?
1.  Is it a niche you can learn and like working in?  For instance if a niche is "short sales" and you absolutely HATE dealing with them, why go there? 
2.  … (25 comments)

ask an ambassador: Ask An Ambassdor: Search And You Shall Find - 09/12/17 02:12 PM
I KNOW I read a post the other day about __________!!
I KNOW I wrote a post about _____________ a few years ago!!
And now I can't find what I'm looking for!  Well there are a few ActiveRain tricks of the trade for finding blog posts!
Sometimes it's a simple as looking at the site's footer.  For instance, if you go to the bottom right of the footer you can find the "Leaderboard" and then search by state to find potential referral agents.
Also on the bottom footer is the "Getting Started" link, you'll find a collection of links to blog posts that explain some … (28 comments)

ask an ambassador: Ask An Ambassador: Kicking The Beehive - 09/05/17 10:25 AM

Blog posts generally fall into one of two categories:
1.  Consumer facing (FAQs, subdivisions, market reports, new listings, open houses, self-advertising, etc.)
2.  Agent/Community facing (how to sharing, opinion pieces that are clearly directed to other agents (rants, questions for advice on brokerage selection, thoughts about open houses, part-time agents, etc.)
What type of comment you leave SHOULD be guided by the intended audience.  While the ActiveRain community guidelines might not be explicit to separate the two, the general guidelines apply in every case (be civil, respectful, no attacks, etc.).  But IMO it's even more imperative to mind our Ps and Qs when we … (34 comments)

ask an ambassador: Ask An Ambassador: Force Multiplying Your Blog - 08/29/17 09:08 AM

In the military, force multipliers are tools/weapons that increase the power of your fighters.
A machine gun is far more powerful than a rifle. Cavalry moved from horses to tanks. Ships extended their reach with cruise missiles and aircraft.
But the military doesn't have the monopoly on force multipliers.  As real estate agents the difference between an agent doing 2 or 3 transactions a year to 10 might be a business force multiplier, and then another force multiplier to move past 20 transactions.  Add the right tools as needed to hit that next level of production.
So what's available to us here in … (29 comments)

ask an ambassador: Ask An Ambassador: Some Things You Just Have To Keep Saying - 08/22/17 01:02 PM

If you blog long enough you might worry about running out of ideas for posts!  You don't want to get repetitive, but IMO there's nothing wrong with revisiting topics for another round.
Partly it comes under education of the consumer because if you're in the business you know the public often misunderstands what we do.
Agent representation and why they should just have ONE agent (or team) working for them.
What a listing agent does (and doesn't) do.
What a buyer's agent does (and doesn't) do.
How builders work. 
Why a preapproval is so important.
The list goes on and on and .......
No one post is going … (20 comments)

ask an ambassador: Ask An Ambassador: A Pointed Discussion - 07/25/17 11:09 AM
 
The nature of ActiveRain is that it is for many people a points driven culture. 
Leave a comment.  Get points.
Write a post.  Get points.
Answer a question.  Get points.
Reblog another's post.  Get points.
Accumulate enough points, your price of participation goes down every 100,000 points.  Rinse, lather repeat until you reach 500,000 points and a free account. 
Gather more points and you move up the leaderboard, be it city, county, state or national.
Frankly it's pretty easy to get points in the community, participate and they're there for the taking.  Type and type some more.
via GIPHY
But pursuing points just for the sake of points … (34 comments)

ask an ambassador: Ask An Ambassador: How Many Posts In A Row Can I Post? - 07/18/17 01:14 PM
 There are written rules for this community and if you haven't read them, it's a good idea to find out what they are and you'll understand why this community thrives.
If you want to keep things rosy, there are some clear no-nos.
Don't self-advertise on another bloggers post.  Don't be rude! (remember learning how to play nice in the sandbox when you were in kindergarten?  Same principles, just a MUCH bigger sandbox).  Don't violate the law.  That's fair housing, commission discussions, and other topics that need to stay in your head and not typed.  Don't spam other members And that last is … (49 comments)

ask an ambassador: Ask An Ambassador: It's Personal - 07/11/17 04:04 PM

A blogger has many choices.
What to write, or not write.
How often to write.
Whether to be social or just hit and run.
How long to stick with blogging.
What platform to use, or to even go more than one.
Boxers or briefs...
Okay, maybe that last one isn't a decision for most bloggers.  It's a personal thing and that leads to one decision a blogger does have to make.
How personal should they get with their blog?
Do they go all professional 100% of the time?  Market reports, listings, nothing that lets you know anything about them at all?
Or maybe a bit of a peak behind the curtain.  … (33 comments)

ask an ambassador: Ask An Ambassador: Doing What We Don't Want To Do - 07/04/17 01:13 PM

Real estate isn't necessarily a natural fit for me.  I'm an engineer and an introvert.  Pick your personality test and they're all going to pretty much tell you the same thing.  I'm data driven, just fine by myself and prefer independent project work over team activities.  And yet, for the last 13 years I've been living a dual career life, working as an engineer and a real estate agent.  Fortunately I'm adaptable and while being out with buyers all day may exhaust me, they'll not know it while I'm out with them...but I may be head to table within a few … (23 comments)

ask an ambassador: Ask An Ambassador: Is It Time To Remodel Your Site? - 06/13/17 10:11 AM
When we bought our home it came with a free standing wood burning fireplace on a raised tile hearth.  That hearth was a real toe buster!  Every now and then one of us would misjudge our step and OUCH!!  We didn't use it because of concern for our pets.  While we have a near endless source of firewood and it would have been nice to reduce our heating bills, that savings would probably have been reduced by vet bills as each cat would have to learn that the top of the stove would be VERY hot!  So we lived with this … (40 comments)

ask an ambassador: Ask An Ambassador: Down The Drain - 06/06/17 09:44 AM

Social media is both boon and bane.  Today I had another patio home buyer call about hiring us to help find his new home.  Our web pages do the job for us.  Creating blog posts and IDX web pages is a very productive use of my time.
Now if I wanted, I could literally spend hours and hours being sucked down the drain on the topic du jour:  Zillow Instant Offers.
It's apparent that many agents have a lot of angst regarding anything Z does.  And it's also apparent that many agents don't know all the ins and outs of our business.  That … (38 comments)

ask an ambassador: Ask An Ambassador: Your Recommendations Reflect On You - 05/30/17 04:43 PM
 
Our clients always have a choice.  To work with us, or not.  To take our advice, or not.  If we've earned their trust it's likely they'll listen.  And that trust is a double edged sword.  If our recommendations work out, we'll look like heros.  If our recommendations fail, we'll be the scapegoat.
Our recommendations cover a varied scope:
Preparing, pricing and marketing a home for sale Helping our buyers find the right home and negotiating the purchase Our recommendations for other professionals:  agent referrals, loan officers, home inspectors, contractors. Every opportunity can be a make or break situation for our relationship with … (27 comments)

ask an ambassador: Ask An Ambassador: Frequency AND Content Matter! - 05/16/17 01:17 PM
 
 
 
I see it every now and then:
Blogging doesn't work.
ActiveRain isn't getting the job done.
I used to rank better and didn't need to work at it nearly so hard.
And maybe it's true to some extent.  Maybe ActiveRain doesn't launch you straight to Page 1 the way it did 9 years ago...when there were just a handful of real estate bloggers in any local market...if there were even that many.
Now it's a lot easier to broadcast to the world, and blogs aren't the only mechanism.  Pinterest, videos, Instagram, Twitter, Facebook and 43 more I probably haven't even heard of yet, but that each … (30 comments)

ask an ambassador: Ask An Ambassador: ERR-RANT Temptations - 05/09/17 03:01 PM
 
This is a business that REALLY tempts you to blow your cool.  Vent some steam.  Unload on someone that REALLY deserves it.  Just let them know how shortchanged they are in the IQ department.  Give 'em the verbal slap upside the back of the head.  Tell 'em to get a pair of big boy pants.
Except...it's probably not the prudent thing to do except in VERY specific circumstances.  There are times you need to defend yourself, your clients, your beliefs and when you've tried the sugar and spice and everything nice approach multiple times and the behavior doesn't change, then maybe the … (41 comments)

ask an ambassador: Ask An Ambassador: Morning, Noon or Night, Just Write! - 04/25/17 01:44 PM

Jim Cheney recently asked in the Q&A section about when people prefer to blog.  The answers of course vary as blogging is a personal endeavor and we each have different demands on our time and attention.  Mix in whether we are more creative at certain times, the environment around us and a host of other factors and it gets a bit complicated.
For me personally, I'm scattered on the when (and even the where for that matter).  When I first started I was a morning blogger AND an afternoon blogger.  Just had to get those points!  But over time that changed.  One … (21 comments)

ask an ambassador: Ask An Ambassador: Expert, One Of The Most Abused Words In Real Estate - 04/18/17 06:20 PM

Expert doesn't mean what I think it should in our business.
Apparently Facebook thinks because I spend time in real estate groups that I need ads pertaining to real estate, especially ads from other local agents!
So I see an ad come across my feed for a local agent and it's an agent name I haven't heard, and the ad proclaimed her a local expert.  Well since I had about 60 seconds to spare I decided to do a quick check of MLS for this agent and check sales.  Five sales in the last 15 months.  Now maybe she truly is an expert … (11 comments)

 
Liz and Bill Spear,  RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) Ambassador large

Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mason, OH

More about me…

RE/MAX Elite 513.520.5305 www.LizTour.com

Address: 5720 Gateway Blvd, Suite 203, Mason, OH, 45040

Mobile: 513-520-5305

Email Me

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential home buyers and sellers.


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