ads: Want to win a FREE home in a lovely area of Oregon?
- 11/05/08 05:13 AM
I just read about this man who tried to sell his home for a while. Since he couldn't, he is trying to give it away as a prize for the person who tells the most compelling story about why they want it.
There is an entry fee for his contest and it might be fun. If you try it, will you come back and let me know what you think about it, because I am always looking for new ideas for agents to market their products. This one takes the cake. It is interesting though, and might get him some … (6 comments)
ads: Your advertising money is valuable. So, make it work hard for you.
- 09/17/07 08:57 AM
Dear Realtor Friends, Please don't waste money on advertising, unless it can actually be read. Try some of these ideas I mention in my videoblog, plus: 1. If there is room in the ad, include a floor plan. 2. Be as clear as possible. First time buyers often don't know about our abbreviations. BR, LR,BA and GA might look like a foreign language to them. 3. Consider using an exterior shot and the living room of the home. 4. Use great descriptive words, like "granite" and "stainless steel" which means the home is up to date. Stay away from words like cosy … (1 comments)
ads: This cereal box can be in your new home by the Fall!
- 06/02/07 02:14 AM
So, continuing using all of your great imaginations, if you find the media guy who does the ads on cereal boxes for your Cheerios...you might try an ad that says "I can help you find a new home for you and your favorite cereal by the Fall. Many lovely listings here in Woodland Hills, and when you call me, I'll bring the prize. Just a fun idea to begin to think outside of the box we always use. Stay tuned, I'm going to tell you about how to do a gangbuster letter and get response! It's Saturday and raining here in south … (2 comments)
ads: Why not advertise in weird places?
- 06/01/07 03:54 PM
Why are all real estate ads condemned to be in the "real estate" section. I'm a marketer, and I wonder why agents just go where their prospects are....? I was interviewing an agent recently, and she told me she advertises in Europe, China and Japan. She puts her ads in the Financial Times and other upscale publications and when she has 4 or 5 prospects in the country, she flies over to meet with them and present he beautiful waterfront properties in South Florida. I am a prospect too...for real estate. I don't read the classified ads in the newspaper. I … (9 comments)
ads: June 19, 2007 in Ft. Lauderdale...A great Marketing Seminar!
- 06/01/07 06:57 AM
Sold! Direct Marketing for the Real Estate Pro Seminar will be held at the Westin Hotel in Ft. Lauderdale (off Cypress Creek Road) on June 19th from 9AM to 12:00. Lois Geller, a very well-known direct marketer has put her expertise to work in the field of real estate so that agents, both residential and commercial, developers, mortgage brokers, stagers can all thrive in this marketplace now. The session begins with the marketing process and how it works. Creative discussion will follow, about what works and what doesn't. Then Michael McCormick will tell you about Mail Order Math...and how you can figure … (1 comments)
I just read about this man who tried to sell his home for a while. Since he couldn't, he is trying to give it away as a prize
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