Real estate blog entries tagged with branding by Lois Geller Marketing Trainer/Speaker/Author (Mason and Geller Direct)

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branding: Test some new direct mail programs. - 07/17/08 03:24 PM

As I talk to realtors each day, I begin to wonder about the “cul de sac” markets. Oh yes, we are all familiar with cul de sac streets. My sister, Margot lived on one in Long Island.
It was a special place because it was safe for the kids...a dead … (1 comments)

branding: You are your own special Brand..so stand out from your competitors. - 12/09/07 09:54 AM

Big old boring insurance companies used to all advertise the same way. They were afraid they'd look unprofessional if they tried something new or different or unique. Then along came Met Life, and made insurance more approachable by using the the Peanuts crew, like Charlie Brown and Linus and the … (8 comments)

branding: So, you think you need a photo...maybe you're right. - 06/13/07 08:45 AM

I've worked on many brands over the years, and they use photos too. You're right, graphics attract the eye on the page.
A logo doesn't do that kind of thing. A brand is not a logo though. It is the total design that is commuicated in advertising, direct mail, and on … (4 comments)

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