Recently a client came to our offices to tell us all about his fabulous line of art books. They were great, and we enjoyed seeing the art, before it was published. He mentioned the thickness of the books, the … (1 comments)
direct mail: This video shows you can run for President. - 07/03/08 01:03 PM
This is a wonderful example of personalizing a video. I saw that someone on Active Rain had sent a video message to a prospect where she told him that she was very sure she could sell his home. She hoped he would have a good vacation, and then talk to him … (4 comments)
direct mail: I should have read my own book to sell my apartment. - 05/18/08 07:55 AM
For several years now, I've been blogging about selling my parents' apartment in Miami Beach, Florida. First, I went through the emotional angst of parting with it.
Then the market started to really tank. I signed up with a realtor who wanted it staged, and was really great with … (7 comments)
direct mail: Holiday time is a good time to show your gratitude... - 12/05/07 08:41 AM
Holiday time is always hectic as I find I like to thank everyone for all the good things they do during the year. So many people have referred my agency to prospects, and others have called about needing training in direct marketing to build their real estate prospect lists. And, so … (6 comments)
direct mail: I'm really a shy person, so how can I be a good networker? - 09/22/07 12:09 PM
Even though I speak at large venues almost every week, my ugly little secret is that I am basically a shy person. When I was a little girl, I would actually hide behind my Mom's skirt and would be very nervous when someone asked me a question or tried to open … (8 comments)
direct mail: Try what you learned in kindergarten, and your business may thrive. - 09/04/07 10:04 PM
You already know how to make friends. You've been doing it since were a little kid. We do it at my agency for companies to thousands of people, and it is the same thing we did in kindergarten.
First, you give your new friend a gift. Sometimes it is an … (7 comments)
direct mail: My cousin's surprise party brought me to Philly, my home town. - 09/03/07 10:55 AM
When my cousin's wife, Fran called to tell me that she was giving her hubby a surprise party, my response was "yes, I'll be there". So last week, my friend and I flew from Hollywood, Florida to Philadelphia, my home town. Well, I was born there, and lived on Old York … (1 comments)
direct mail: Why show your photos on your mailings? - 06/12/07 10:02 PM
I was putting my seminar together today, and was scanning samples to show the group. Every single one of them had a photo of the agent on the postcard, or letter. It is curious to me that I get many mailings from accountants, doctors, medical facilities, lawyers...and they never include their … (9 comments)
direct mail: Will your mail be looked at...in your prospect's mailbox? - 06/04/07 06:20 PM
In the world of direct mail campaigns, we study response rates, conversion rates. The most important aspect of a program is do you make the cut, after the first "sort". We all "sort" our mail, whether it is in our apartment building mail room, or at the kitchen table. Mail … (13 comments)
direct mail: If the phone isn’t ringing – if you're not showing and closing, - 03/26/07 04:34 PM
as many properties as you were last year - you can start developing the ideal selling system that will build your business now, really make it boom in good times and keep the business flowing during any future down times...by using direct marketing now. Consider using it as a way to build relationships, … (0 comments)
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