customers: The Way You Interact With People Will Create a Reaction - 10/19/17 08:00 PM
The Way You Interact With People Will Create a Reaction
“Every great decision creates ripples – like a huge boulder
dropped into a lake. The ripples merge, rebound of the
banks in unforeseeable ways. The heavier the
decision, the larger the waves, the more
uncertain the consequences.”
Benjamin Disraeli 1804 -1881, British Prime Minister,
Writer, Aristocrat    
   
 
As I see it. . . . . . . .
The way you interact with people will create a reaction
 
For every decision that you make in your life there is a reaction.
 
For example . . . . Making the decision to create a strong business relationship with your … (14 comments)

customers: Put the Customers Interests First - 10/11/17 04:53 PM
Put the Customers Interests First  
 “When we put the customers interests first . . . .
things seem to have positive results.”
Lou Ludwig Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
 
As I see it . . . . . . .
Put the customers interests first
 
When a customer is made to feel important as a person in the real estate transaction . . . . They are far more likely to positively bond with the real estate professional . . . .  and form a positive business relationship.
 
When the business relationship is strong . . . . It will built on … (18 comments)

customers: What You Do in Practice - 10/08/17 07:36 AM
What You Do in Practice
 “Don’t do anything in practice that you wouldn’t
do in a game.”
George Halas 1895 – 1983, Football Player, Coach and
Founder of the Chicago Bears
 
 
 
As I see it . . . . . . .
What you do in practice
 
Practice for a sports team is the preparation for the game.
 
Practice . . . . and coaching in the real estate industry is preparing for show time . . . . The face to face encounter between the real estate professional and the customer.
 
A real estate professional first has to get it right in practice in order to get … (10 comments)

customers: Be Seen as Someone That Can Be Counted On - 08/12/17 08:09 AM
Be Seen as Someone That Can Be Counted On
“Honesty is the first chapter in the book of wisdom.”
Thomas Jefferson 1743 - 1826, a Foundering Father, Principal
Author of the Declaration of Independence, Third President
 of the United States   
   
 
As I see it. . . . . . . .
Be seen as someone that can be counted on
 
People will gravitate to an honest person . . . . and disassociate from those that they don’t trust.
 
In the business world . . . . the customer has many choices.  They have a large selection of people to choose from and to do business with. … (13 comments)

customers: When Your Filling Your Pipeline - 07/09/17 07:13 AM
When Your Filling Your Pipeline
 “When you’re filling your pipeline, your business will
thrive . . . . when a pipeline dries up so does
 the business.”
Lou Ludwig Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
 
As I see it . . . . . . .
When your filling your pipeline
 
When your filling your pipeline . . . . You generate a flow of customers to work with . . . . to do business with . . . . and create income with. A continued flow of customers will create a continuous flow of income.
 
The depth of your pipeline will … (7 comments)

customers: The Most Important Things in Your Life - 07/05/17 06:38 AM
The Most Important Things in Your Life
“You build your future in your relationships.”
Lou Ludwig Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
As I see it . . . . . . . .
The most important things in your life
 
When you look at the most valuable things in your life they are not the material things . . . . as they can be lost . . . . replaced . . . . or done without.
 
Your family and friendships become priceless treasures in your life. Your relationships will become . . . . a mirror image of the way … (15 comments)

customers: How You Treat Your Customers - 06/15/17 04:11 PM
How You Treat Your Customers 
“Treat your customers like lifetime partners.”
Michael LeBount American Business Author,
Former Management Professor at the University
of New Orleans
 
 
As I see it . . . . . . .
How you treat your customers
 
How you treat your customers . . . . will become the foundation for your future business opportunities.
 
Treat them with respect . . . . and they will respect you.
 
Show them that you care about them . . . . and they will become part of your sphere of influence.
 
Say what you’re going to do . . . . and do it with excellence.
 
Exceed their … (22 comments)

customers: We Need Customers - 05/30/17 06:08 AM
We Need Customers
 “Fact is if we don’t do lead generation . . . .  we don’t have
 customers to work with. If we don’t have customers to
work with. We don’t have business . . . .  and if we
don’t have business . . . . we don’t have closing.
With-out closing we don’t have income . . . .
Without income we are out of business.”
Lou Ludwig Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
 
 
As I see it . . . . . . .
We need customers
 
Fact is we need customers to stay in business . . . . … (12 comments)

customers: Real Estate Malpractice - 04/17/17 02:32 PM
Real Estate Malpractice
 “In real estate as in medicine prescription before
diagnosis is real estate malpractice.”
Lou Ludwig Sales and Management Consultant,
Success Tips, Speaker, Trainer and Author
 
 
 
As I see it . . . . . . .
Real estate malpractice           
 
It can occur in many ways . . . . a real estate agent that makes a wild ass guess because they don’t take the time to get the facts . . . . and gives the customer bad information.
 
It can happen when the agent doesn’t understand the sales contract . . . .  and misinforms the customer about a pending special … (4 comments)

customers: Extraordinary Determination - 04/13/17 06:49 AM
Extraordinary Determination
 “The only difference between a successful real estate
 professional . . . . and unsuccessful real estate
 professional is extraordinary
determinations.”
Lou Ludwig Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
 
As I see it . . . . . . .
Extraordinary determination
 
They say the #1 reason that people fail in real estate is they run out of customers to work with.
 
Yes once many real estate professional runs out customers . . .  they’re on the fast track drop out of the real estate business.
 
The real reason that real estate professionals don’t have customers . . . . is the real … (8 comments)

customers: Give A Little More Then Expected - 02/27/17 08:09 PM
Give A Little More Then Expected
 “Giving people a little more then they expect
is a good way to get back a lot more
then you expect.”
Robert Half Founder and President of  Robert Half
International
 
 
 
As I see it . . . . . . .
Give a little more then expected
 
When you exceed your customers expectations . . . . you create the foundation to a lasting . . . .  and productive business relationship.
 
Your customers have an expectation for a business relationship with you . . . . When you meet and exceed those expectations of your customers your relationship will be … (18 comments)

customers: Create and Keep . . . . Your Customers - 02/01/17 08:51 PM
Create and Keep . . . . Your Customers
“The purpose of business is to create and keep customers.”
Peter F. Drucker 1909 – 2005, American Management
Consultant, Educator and Author
   
As I see it. . . . . . . .
Create and keep . . . . your customers
 
What is the purpose of business?
 
Most people would say that the purpose of business . . . . is profit.
 
I would say that profit is essential part of a successful business . . . . but not the one number purpose. A business that is focused solely on profit . . . . can easely … (9 comments)

customers: A Powerful Rule for Successful Business Relationships - 01/30/17 08:23 PM
A Powerful Rule for Successful Business Relationships
“Here is a simple but powerful rule . . . always give
people more than they expect to get.”
Nelson Boswell, Author  
   
 
 
As I see it. . . . . . . .
A Powerful rule for successful business relationships
 
Customers are not all the same . . . . They are unique as individuals . . . . they also have specific needs . . . . expectations and motivations.  
 
As a professional you have to understand your customers . . . . to successfully service their needs.
 
Each customer coming into a business relationship with a set … (15 comments)

customers: Is Your Marketing Effectively Targeting Your Niche? - 10/24/16 11:55 PM
 
Is Your Marketing Effectively Targeting Your Niche?
“In our factory we make lipstick.
In our advertising, we sell hope.”
Charles Revson 1906 - 1975, American Businessman,
 Philanthropist, Founder of Revlon Cosmetics
   
 
As I see it. . . . . . . .
Is your marketing effectively targeting your niche?
 
Who is your target market?
 
Your target market can be a niche . . . . a geographical area . . . . a demographic or a lifestyle. It can be first time home buyers . . . . investors . . . . the luxury market . . . . commercial real estate . . . . or … (32 comments)

customers: You Will Be Identified By the Quality of Your Service - 08/23/16 02:12 PM
You Will Be Indentified By the Quality of Your Service
“Indentify with excellence, put your name on your work,
and both your work and your name will stand
the test of time.”
Dr. Denis Waitley, Self-Help Author, Motivational Speaker
   
As I see it. . . . . . . .
You will be indentified by quality of your service
 
As a business professional you will be indentified by the quality of the service . . . . that you consistently provide for your customers. Your service will have a lasting impact on your customers . . . . and influence the way the customers will … (8 comments)

customers: Persuasion is the Art . . . . of Influence - 07/16/16 02:57 PM
Persuasion is the Art . . . . of Influence  
“I believe that as a sales professional that we have the
ability to help a person to make a good decision.
Not to manipulate a person . . . . but to help
Them to make a win – win situation.”
Lou Ludwig, Sales and Management Consultant,
Success Coach, Speaker, Trainer and Author
 
 
As I see it. . . . . . . .
Persuasion is the art . . . . of influence
 
You know that the customers would like to move forward in the sales process . . . . With their personality type they’ve having … (13 comments)

customers: Be Known By. . . The Quality of Service to Others - 04/28/16 08:27 AM
Be Known By. . . The Quality of Service to Others
“Service to others is the rent you pay
for your room here on earth.”
Muhammad Ali, World Champion Boxer
 
As I see it. . . . . . . .
Be known by . . . . the quality of your service to others
 
Your customers will judge you . . . . and you will be known by . . . . the  quality of your service to others.
 
Be a giver of your service . . . . to others without looking for personal rewards . . . .  other than the person satisfaction … (8 comments)

customers: Your Perceived Value - 02/13/16 11:04 PM
Your Perceived Value
“Value is what people are willing to pay it.”
John Naisbitt, American Author, Pubic Speaker  
 
As I see it. . . . . . . .
Your Perceived value
 
Perceived value is the value of an item that someone would be willing to pay for it. That value is based on the person’s . . . . perceived value of the product or service.
 
Consumers will not pay more . . . . then they perceive the value to be.
 
In selling your services you will have a choice to either raise the perceived value of the services . . . . … (9 comments)

customers: Customers Will Love You - 01/20/16 08:25 AM
Customers Will Love You
“Although you customers won’t love you if you give
bad service,  your competitors will.”
Kate Zabriskie, Corporate Trainer  
As I see it. . . . . . . .
Customers will love you
 
Your customers will love  you when . . . . you deliver on your promises . . . . and provide them with exceptional customer service.
 
Work with your customers to establish mutually agreed expectations for your services . . . . Then do everything within your power to meet . . . . and exceed those expectations.  
 
Falling short on your expectations will create a strain in the … (9 comments)

customers: First Class Service . . . . is Never an Accident - 01/04/16 09:08 PM
First Class Service . . . . is Never an Accident
“It’s the little things that make the big things possible,
only close attention to the fine details of any
 operation makes the operation first class.”
J. Willard Marriott 1900 - 1985, American Entrepreneur,
Businessman and Founder Marriott Corporation,
  
As I see it. . . . . . . .
First class service . . . . is never an accident 
 
Becoming first class . . . . is a mission with a purpose . . . . to become the best at what you do.
 
It takes a commitment and dedication . . . . to achieve the … (20 comments)

 
Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates)

Lou Ludwig

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Boca Raton, FL

More about me…

Ludwig & Associates

Office: (561) 703-7465

Mobile: (561) 703-7465



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