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marketing: The Emotional Aspect of Moving - Helping Buyers Get Unstuck - 05/27/09 09:03 PM
I have been providing marketing assistance to help a local builder sell condominium units in a new development in our area.  I have designed a print and online advertising campaign, created an effective drip marketing campaign, designed a website, blog and online newsletter to capture search engines and to keep buyers … (6 comments)

marketing: Follow Through - It's Harder Than It Looks - 04/20/09 08:59 AM
I took tennis lessons years ago and remember spending hours just trying to hit the ball in the general direction of where I wanted it to go.  My instructor was relentless. "Step, arm back, step, swing, step, follow through."  It took me quite a while to learn the importance of following … (2 comments)

 
Lizavatar2012

Liz Provo

Easthampton, MA

More about me…

Mass Marketing Resources

Address: 13 Knight Ave., Easthampton, MA, 01027

Office Phone: (413) 539-7950

Email Me

All homes are really sold "by owner". While many home sellers choose to list their property with a real estate agent, others prefer to handle that job themselves and look for alternative ways to maintain a larger role in the process. As a marketer and advocate for DIY real estate, my job is to make sure they succeed through education, quality resources and good marketing techniques. My hope in creating this blog is that its readers - real estate agents, attorneys, home inspectors, appraisers, mortgage brokers and home stagers gain a new perspective about the home selling process, learn how effective for-sale-by-owner services work and to engage in lively discussions that help us all serve buyers and sellers better.


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