2010 Business Goals...don't just set a goal - put Action to your goals!

It's that time to start reviewing 2009...what worked, what didn't, what do I want to achieve in 2010? 

As you think about these questions and set production goals for 2010, I want to encourage you to take your goal setting one step further...ask yourself "what action steps do I need to take to meet these goals?".  I've read several articles and talked to many professionals who have done this and it is amazing how often your goals become successes by breaking the goal down into ordinary, every day tasks you need to accomplish to meet the goals set. 

Start with the your annual production goal (units or dollar volume).  Then, based on last year's performance, begin breaking this down into monthly activity to meet this goal, then weekly, then daily activities. 

Other things to consider are:

1) How many prospects do you talk to before you get a "Yes"? Based on this, how many prospects do you need to contact to meet your goal?

2) What is your percentage of clients that stay with you through closing?  How many clients do you need to meet your closing goal?

3) How many referral sources do you have and how many referrals do you need from each source to meet the number of prospects desired in #1 above?

4) How often do you need to contact your referral sources to obtain the number of referrals you need? 

When you start breaking your goals into simple tasks, you will be able to monitor your successes based on activity, not closed business alone.  Closed business is the ultimate goal; however, generating activity is the only way to get there!

I encourage you to take some time to evaluate your business and what you need to do on a daily/weekly/monthly basis to meet 2010 production goals.  It's easy, it's productive, and easily monitored. 

Wishing you a Prosperous 2010!