After The affordable car Nano and no-frills hotel chain Ginger, it is now time for low-cost homes starting at under Rs. 41akh from the House of Tatas.
The Tatas have entered untapped low-cost housing with ambitious growth plans, perhaps inspired by management guru C.K. Prahalad, the author of "The Fortune at the Bottom of the Pyramid" who played a role in the launch of the Ginger chain.
Tata Housing, a subsidiary of Tata Sons and the group's real estate arm, has launched Shubh Griha, whose first project is coming up on a 67-acre patch at Boise, an industrial (0 comments)