r: TATAS GO NANO WAY WITH LOW-CAST APARTMENTS
- 05/15/09 10:39 PM
After The affordable car Nano and no-frills hotel chain Ginger, it is now time for low-cost homes starting at under Rs. 41akh from the House of Tatas.
The Tatas have entered untapped low-cost housing with ambitious growth plans, perhaps inspired by management guru C.K. Prahalad, the author of "The Fortune at the Bottom of the Pyramid" who played a role in the launch of the Ginger chain.
Tata Housing, a subsidiary of Tata Sons and the group's real estate arm, has launched Shubh Griha, whose first project is coming up on a 67-acre patch at Boise, an industrial … (0 comments)
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