marketing: How to sell a home in a Buyer's Market in Modesto or Your Area! - 03/04/08 10:11 AM
I have had the great fortune lately of being in the middle of a tremendous bidding war for houses. Buyers have a wonderful opportunity to buy in this market. They are all looking for a deal and many people are looking for an all out steal. With home prices changing fairly … (0 comments)
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marketing: Keep Active Rain in Perspective! - 02/19/08 02:44 PM
Many of us know that Active Rain is a wonderful tool that can help promote websites and be a place for referrals. I know that I have seen my share of the benefits of Active Rain. This blog is not about how to promote websites, best techniques used for marketing, or … (4 comments)
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marketing: Step it up and make a sale - 01/11/08 03:51 PM
With market conditions being the way that they are, many people are trying new and innovative techniquess to sure that they are continuously having new clients and customers, while taking care of the customers that they currently have. For those people that are new to real estate, this is an extremely difficult … (2 comments)
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marketing: Low Cost SEO's. Do they exist? Can they make a difference on Google? - 12/19/07 03:25 PM
Many Realtors get caught up in the focus of search engine optimization to make their pages number one. They hire companies for hundreds of dollars per month to make them on page one for certain search terms. Do you want to be on page one. I know of a SEO place … (12 comments)
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marketing: Exposure - 12/18/07 03:18 PM
The number one thing agents need in any market is exposure. What is it? How do you get it? Well, we all know exposure as getting your name out into the public eye. How do you get it? That is the harder part. There are many low cost ways to get … (11 comments)
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marketing: Effective Marketing! Sales is the bottom line. - 12/14/07 04:22 PM
It astounds me that people spend most of their budget on a $1,000.00 per month on a car, $100.00 per month on web site optimization, $50.00 per month on a website and the rest of their budget left over on internet and print marketing. This may not be you, but this … (3 comments)
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marketing: What are the most important things about customer service? - 12/12/07 02:21 PM
The number one thing that can help a person be successful in a down market is customer service skills. Many people tell you, you have to have them, but what exactly are the most important qualities customers are looking for?
The answer to that is very easy, all you have to … (10 comments)
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marketing: What is the best way to market? - 12/09/07 10:05 PM
Many people have different philosophies and styles in how they present themselves. They present this image of designer suits and experience, while exuding confidence. The best way to market is to be yourself and interact with people. People can spot phonies a mile away and if you put on an act, … (17 comments)
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marketing: Know your neighborhoods - 11/30/07 03:20 PM
In my town, each neighborhood tells a unique and different story. Some neighborhoods show the age and growth, while others have unique traits. Regardless of what the neighborhood has to offer, it is essential to know the different neighborhoods around your city. When a person states that they want a school … (5 comments)
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marketing: Drowning? Customers are your life-line - 11/20/07 03:15 PM
Many realtors are having a hard time in areas that have been severly affected by the mortgage companies tightening loan requirements and the sub-prime defaults and foreclosures. But many are thriving in this time where bargains are the name of the game. What separates out these realtors? Why are they thriving … (6 comments)
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marketing: Tis the Season to Sell Houses - 11/16/07 03:49 PM
Now that the holiday season is upon us, it is a time of year when many markets dry up until January, February, or March. Well in many of our market, that has already happened to us. So why not sell houses during this time of year. Is it that we are … (3 comments)
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marketing: Be Active - 11/14/07 05:05 PM
Many people in the good times of real estate were able to get away from the basics and let the sellers come to them. Those days are over. If you want the buyers, then you will have to go out and get them. But what to do?
This will vary depending … (6 comments)
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marketing: Professionalism - 11/13/07 04:34 PM
I understand that real estate is a very competitive business and I want nothing more than to make the sale as the next agent.
However, I am seeing this competition being taken to extremes by some brokerages and agents.
For example a few months ago a colleague of mine was doing an … (10 comments)
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marketing: Active vs Stagnant Advertising - 11/07/07 03:57 PM
Billions of dollars are spent each year on advertising. It almost seems that everywhere we go that someone or something is trying to sell a product. There are many different forms of advertising which I will spare thhat discussion on this blog, but what matters is whether your advertising is active … (4 comments)
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marketing: Be professional! Be on time! - 11/06/07 03:54 PM
Outside of a person being unprofessional the one problem I have with many real estate agents is being on time. In my office and at marketing meetings it is often joked about that there is regular time and then there is realtor time.
In my area, the first few meetings I … (10 comments)
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marketing: Providing Good Service - 11/05/07 04:29 PM
In addition to selling homes, it is essential to make sure that you clients are fitted with the resources that they need. I know any time that I have moved I have had to find electric companies, cable, water, etc. It is a major inconvenience having to go through the phone … (3 comments)
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marketing: Good help - 10/31/07 12:27 AM
I have read many complaints from Realtors regarding part-time agents and assistants. Yes, in every field there are some people that are lazy and should not be in a given field. But, when you do find a good assistant to help you with your everyday things, it is important to make … (3 comments)
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